Mini Analysis II

Mini Analysis II requires you to perform a SWOT analysis and use the results and conclusions of the analysis to plan and recommend organization goals and objectives. Upon developing organizational goals and objectives, you should reflect upon the marketing of “great ideas” (Mini I) and build upon and apply what you have learned in this analysis.

Assignment components include:

Identification of Organization (0.5 points): You must identify a sport entity. It is recommended that you use the same entity you have selected for your marketing plan and case study and coordinate these assignments. You must provide the name of the organization, a clear description of the entity’s vision, purpose, and position, and a link to their website. By identifying these you should naturally identify the organization’s environment, product, etc.

SWOT Analysis (3 points): Using the guidelines in your text and through your other readings, conduct a SWOT analysis on the selected entity. A thorough description of the entity’s strengths, weaknesses, opportunities, and threats must be included. You may use tables, charts, and diagrams where appropriate; however, they should not replace a written description for each.

Strategy Analysis (2 points): Based upon SWOT analysis results, analyze how the entity’s strategies may need to be adjusted, updated, or revised while maintaining their vision and purpose.

Strategic Goals and Objectives (3.5 points): Based on your readings, the concepts outlined in your textbook, and the SWOT analysis results develop and write strategic goals and objectives for the selected sport entity. You must be clear and detailed in your descriptions

Format (1 point): You should adhere to the following format when completing this assignment:

· Do not exceed two typed pages written in block paragraph format.

· Use either Arial or Times New Roman 11 or 12 point font.

· Use headings and subheadings

· Number your pages

· Do not indent paragraphs

· Use single spacing with double spacing only between paragraphs

· Write with proper spelling, grammar, and punctuation

· References and citations must be in APA format, 6th ed.