Mini Analysis

Mini Analysis III requires you to perform a market segmentation, identify primary and secondary target markets, and design promotional strategies for the target markets you have identified. You should reflect upon good vs. poor customer “great ideas” (Mini I), and SWOT analyses (Mini II) and build upon what you have learned to develop the promotional strategies for the selected sport entity. Assignment components include:

Identification of Product or Service (0.5 points): You must identify a specific product or service for this Mini Analysis. It is recommended that you use the same entity you have selected for your marketing plan, case study, and mini analysis assignments and coordinate them. You must clearly state the sport entity and product or service you will use for this Mini Analysis.

Segmentation (2 points): Using the guidelines in your text, specifically state how you will segment your market. You may use tables, charts, and diagrams if appropriate. You must identify at least 4 (four) consumer segments from your segmentation. Describe each segment in detail including demographics, psychographics, and lifestyle characteristics.

Market Segments (1 point): What are the primary and secondary market segments this idea, promotion, or strategy is targeting? How is the idea, promotion, or strategy communicated to these market segments? Why do you think the idea, promotion, or strategy is either effective or ineffective at marketing to the segments you have identified?

Primary and Secondary Target Markets (2 points): Based on your segmentation, identify two (2) primary target markets and one (1) secondary target market. You must be specific and detailed. Remember you must include each target markets psychographics, demographics, and lifestyle characteristics.

Promotional Strategies (3.5 points): Based on your readings and the concepts outlined in your textbook, develop and write promotional strategies for your target markets. You must be clear and detailed in your descriptions and clearly note which strategies you intend to implement for each target market. You must develop at least two (2) promotional strategies for each primary target market and at least two (2) promotional strategies for your secondary target market. You should also consider incorporating your selected “great idea” as a possible strategy to develop here.

Format (1 point): You should adhere to the following format when completing this assignment:

· Do not exceed two typed pages written in block paragraph format.

· Use either Arial or Times New Roman 11 or 12 point font.

· Use headings and subheadings

· Number your pages

· Do not indent paragraphs

· Use single spacing with double spacing only between paragraphs

· Write with proper spelling, grammar, and punctuation

· References and citations must be in APA format, 6th ed.