MGT 101 - Chapter 4, Global Management.
Global Management Managing across
Borders
PPT12
Chapter Four
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Major Questions You Should Be Able to Answer
4.1 What three important developments of globalization will probably affect me?
4.2 Why learn about international management, and what characterizes the successful international manager?
4.3 Why do companies expand internationally, and how do they do it?
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Major Questions You Should Be Able to Answer
4.4 What are barriers to free trade, and what major organizations and trading blocs promote trade?
4.5 What are the principal areas of cultural differences?
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Competition & Globalization: Who Will Be No. 1 Tomorrow?
Globalization
the trend of the world economy toward becoming a more interdependent system
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The Rise of the “Global Village” & Electronic Commerce
Global village
the “shrinking” of time and space as air travel and the electronic media have made it much easier for the people of the globe to communicate with one another
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The Rise of the “Global Village” & Electronic Commerce
E-commerce
the buying and selling of products and services through computer networks
U.S. retail e-commerce sales were estimated at $263.3 billion for 2013, up 16.9% over the previous year
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One Big World Market: The Global Economy
Global economy
the increasing tendency of the economies of the world to interact with one another as one market instead of many national markets
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One Big World Market: The Global Economy
Positive effects
world will be far more interconnected leading to better and more affordable products, as well as ever better communication among nations
Negative effects
the movement, or outsourcing, of formerly well- paying jobs overseas as companies seek cheaper labor costs, particularly in manufacturing
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One Big World Market: The Global Economy
Minifirms operating worldwide
Small companies can get started more easily
Small companies can maneuver faster
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Question
Jelene sells her art through her own web site and her etsy store. She receives questions from many different countries. Jelene is engaged in _________.
A. E-commerce B. Global trading C. Counter-trading D. Embargo
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Why Learn About International Management?
Multinational corporation
business firm with operations in several countries
Multinational organization
nonprofit organization with operations in several countries
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Why Learn About International Management?
You may deal with foreign customers or partners
You may deal with foreign employees or suppliers
You may work for a foreign firm in the United States
You may work for an American firm outside the United States – or for a foreign one
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The Successful International Manager
Ethnocentric managers
believe that their native country, culture, language, and behavior are superior to all others
Parochialism
narrow view in which people see things solely through their own perspective
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The Successful International Manager
Polycentric managers
take the view that native managers in the foreign offices best understand native personnel and practices, and so the home office should leave them alone
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The Successful International Manager
Geocentric managers
accept that there are differences and similarities between home and foreign personnel and practices and that they should use whatever techniques are most effective
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Question
Alvin accepts that differences and similarities exist between home and foreign personnel and practices, and that the company should use whatever techniques are most effective. Alvin can be described as:
A. Ethnocentric B. Polycentric C. Geocentric D. Expatriate
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Being a Star Road Warrior
Lesson 1: Frequent travel may be needed because personal encounters are essential
Lesson 2: Travel may be global, but understanding must be local
Lesson 3: Travel downtime can be used to expand business contacts
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Why Companies Expand Internationally
1. Availability of supplies 2. New markets 3. Lower labor costs 4. Access to finance capital 5. Avoidance of tariffs & import quotas
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Five Ways of Expanding Internationally
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Figure 4.1
How Companies Expand Internationally
Global outsourcing
using suppliers outside the United States to provide labor, goods, or services
Also called offshoring
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How Companies Expand Internationally
Importing
a company buys goods outside the country and resells them domestically
Exporting
a company produces goods domestically and sells them outside the country
Countertrading
bartering goods for goods
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Top 10 exporting countries, 1999 and 2013
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Table 4.2
How Companies Expand Internationally
Licensing
a company allows a foreign company to pay it a fee to make or distribute the firm’s product or service
Franchising
a company allows a foreign company to pay it a fee and a share of the profit in return for using the company’s brand name and a package of materials and services
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How Companies Expand Internationally
Joint ventures
formed with a foreign company to share the risks and rewards of starting a new enterprise together in a foreign country
also known as a strategic alliance
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How Companies Expand Internationally
Wholly-owned subsidiary
foreign subsidiary that is totally owned and controlled by an organization
Greenfield venture
a foreign subsidiary that the owning organization has built from scratch.
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Question
XYZ Corporation builds a manufacturing plant in Mexico, employs Mexican citizens and receives favorable tax treatment by the Mexican government. XYZ is:
A. Using a maquiladora B. Countertrading C. Outsourcing D. Franchising
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Barriers to International Trade
Tariffs
customs duty, or tax, levied mainly on imports
Import quotas
limits on the numbers of a product that can be imported
Embargoes
complete ban on the import or export of certain products
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Organizations Promoting International Trade
World Trade Organization (WTO)
designed to monitor and enforce trade agreements
Agreements are based on the General Agreement on Tariffs and Trade (GATT)
Consist of 159 countries
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Organizations Promoting International Trade
World Bank
purpose is to provide low-interest loans to developing nations for improving transportation, education, health, and telecommunications
International Money Fund (IMF)
designed to assist in smoothing the flow of money between nations
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Major Trading Blocs
Trading bloc
group of nations within a geographic region that have agreed to remove trade barriers with one another
also known as an economic community
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Major Trading Blocs
NAFTA – U.S., Canada, Mexico
European Union – 28 trading partners in Europe
APEC – group of 21 Pacific Rim countries
ASEAN - trading bloc of 10 countries in Asia
Mercosur – trading bloc in Latin America
CAFTA – Central America
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Question
The U.S. does not allow the import of Cuban sugar and cigars. This is an example of a(n):
A. Embargo B. Tariff C. Quota D. Maquiladora
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Most Favored Nation Trading Status
Most favored nation trading status
describes a condition in which a country grants other countries favorable trading treatment such as the reduction of import duties.
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The Importance of National Culture
Culture
shared set of beliefs, values, knowledge, and patterns of behavior common to a group of people
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Cultural Dimensions: The GLOBE Project
Low-context culture
shared meanings are primarily derived from written and spoken words
High-context culture
people rely heavily on situational cues for meaning when communicating with others
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The Globe Project’s Nine Cultural Dimensions
Power distance
how much unequal distribution of power should there be in organizations and society
Uncertainty avoidance
how much should people rely on social norms and rules to avoid uncertainty
Institutional collectivism
how much should leaders encourage and reward loyalty to the social unit
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The Globe Project’s Nine Cultural Dimensions
In-group collectivism
how much pride and loyalty should people have for their family or organization
Gender egalitarianism
how much should society maximize gender role differences
Assertiveness
how confrontational and dominant should individuals be in social relationships
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The Globe Project’s Nine Cultural Dimensions
Future orientation
how much should people delay gratification by planning and saving for the future
Performance orientation
how much should individuals be rewarded for improvement and excellence
Humane orientation
how much should society encourage and reward people for being kind, fair, friendly, and generous
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Other Cultural Variations
1. Language 2. Interpersonal space 3. Communication 4. Time orientation
• Monochronic, Polychronic
5. Religion 6. Law and political stability
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U.S. Managers on Foreign Assignments: Why Do They Fail?
Expatriates
people living or working in a foreign country
10%–20% of all U.S. managers sent abroad returned early because of job dissatisfaction or adjustment difficulties
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