Organization

profileSantosh_2102
Kinicki_Fugate_OB_1e_Ch09.pptx

Part 2: Groups

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

1

Chapter 9 | Slide 2

9

COMMUNICATION IN THE DIGITAL AGE

How Can I Become a More Effective Communicator?

9.1 Basic Dimensions of the Communication Process

9.2 Communication Competence

9.3 Gender, Generations, and Communication

9.4 Social Media and OB

9.5 Communication Skills to Boost Your Effectiveness

Basic Dimensions of the Communication Process

Why is Communication Important?

Every managerial function and activity involves some form of direct or indirect communication

Every person’s communication skills affect both personal and organizational effectiveness

Chapter 9 | Slide 3

Challenges lie in effectively communicating in today’s 24/7 digitally connected world. It is important to understand the underlying communication process and the dynamics of communicating as technology continues to evolve.

The study of communication is fundamentally important because every managerial function and activity involves some form of direct or indirect communication.

This explains why communication is a critical “process” at all three levels in the Integrative Framework. Whether planning and organizing or directing and leading, managers find themselves communicating with and through others. This implies that everyone’s communication skills affect both personal and organizational effectiveness.

3

Basic Dimensions of the Communication Process

What is Communication?

The exchange of information between a sender and a receiver, and the inference (perception) of meaning between the individuals involved

A process that takes place between two or more people

Chapter 9 | Slide 4

Communication is defined as “the exchange of information between a sender and a receiver, and the inference (perception) of meaning between the individuals involved.”

This definition highlights that communication is a process that takes place between two or more people.

It’s a very important process for managers because they tend to spend the majority of their time sending, receiving, and interpreting messages.

4

Basic Dimensions of the Communication Process

The Communication Process

Chapter 9 | Slide 5

Communication is fraught with miscommunication. Researchers recognize this and have begun to examine communication as a form of social information processing which receivers interpret messages by cognitively processing information.

This view led to development of a perceptual model of communication that depicts communication as a process in which receivers create meaning in their own minds.

5

Basic Dimensions of the Communication Process

The Communication Process

Sender, message, and receiver

Encoding

Translating thoughts into code or language others can understand

Forms the foundation of the message

Chapter 9 | Slide 6

Sender, Message, and Receiver. The sender is the person wanting to communicate information—the message. The receiver is the person, group, or organization for whom the message is intended.

Encoding. Communication begins when a sender encodes an idea or thought. Encoding entails translating thoughts into a code or language that can be understood by others. This forms the foundation of the message.

6

Basic Dimensions of the Communication Process

The Communication Process

Selecting a medium

Chapter 9 | Slide 7

Choice of medium depends on

The nature of the message

Intended purpose

Type of audience

Proximity to audience

Time horizon

Personal preferences

Managers can communicate through a variety of media. Potential media include face-to-face conversations and meetings, telephone calls, charts and graphs, and the many digital forms (e.g., e-mail, texting, voice mail, videoconferencing, Twitter, Facebook, Blackboard, etc.). Choosing the appropriate media depends on many factors, including the nature of the message, its intended purpose, the type of audience, proximity to the audience, time horizon for disseminating the message, and personal preferences.

All media have advantages and disadvantages.

7

Face-to-Face Conversations

Meetings

Telephone Calls

Charts and Graphs

Digital Forms of Communication

Basic Dimensions of the Communication Process

The Communication Process

Decoding and creating meaning

When receivers receive a message

Process of interpreting and making sense of a message

Can be influenced by cultural norms and values

Feedback

The receiver expresses a reaction to the sender’s message

Noise

Anything that interferes with the transmission and understanding of a message

Chapter 9 | Slide 8

Decoding occurs when receivers receive a message. It is the process of interpreting and making sense of a message.

The perceptual model of communication is based on the belief that a receiver creates the meaning of a message in his or her mind. This means that the same message can be interpreted differently by different people.

Noise represents anything that interferes with the transmission and understanding of a message. It affects all linkages of the communication process. Noise includes factors such as the all-too-common unreliable or slow networks. But there are many other sources of noise: speech impairment, illegible handwriting, inaccurate statistics, poor hearing and eyesight, environmental noises, people talking, and physical distance between sender and receiver. Nonverbal communication also is a source of noise, as are cross-cultural differences between senders and receivers.

8

Basic Dimensions of the Communication Process

Media Richness

The capacity of a given communication medium to convey information and promote understanding

Chapter 9 | Slide 9

Media Richness involves the capacity of a given communication medium to convey information and promote understanding.

Alternative media can vary from rich to lean. The richer a medium, the better it is at conveying information.

Four Factors of Media Richness

1. Feedback (ranging from fast to very slow).

2. Channel (ranging from the combined visual and audio characteristics of a videoconference to the limited visual aspects of a computer report).

3. Type of communication (ranging from personal to impersonal).

4. Language source (ranging from the natural body language and speech involved in a face-to-face conversation to the numbers contained in a financial statement).

9

Factors of Media Richness

Feedback

Channel

Type

Language Source

Test Your OB Knowledge

George is the CEO of Big Sky Travel Corporation. He needs to convey bad news to his employees. The best medium to communicate the news is most likely:

e-mail

Text

Face-to-face

Memo

Telephone

Chapter 9 | Slide ‹#›

The answer is (C).

10

Communication Competence

What is Communication Competence?

Chapter 9 | Slide 11

Performance-based index of an individual’s abilities to effectively use communication behaviors in a given context

Although there is no universally accepted definition of communication competence, it is a performance-based index of an individual’s abilities to effectively use communication behaviors in a given context.

11

Communication Competence

What is Nonverbal Communication?

Any message sent or received independent of the written or spoken word

Chapter 9 | Slide 12

Nonverbal communication is any message sent or received independent of the written or spoken word.

Includes such factors as use of time and space, distance between persons when conversing, use of color, dress, walking behavior, standing, positioning, seating arrangement, office locations and furnishings.

Experts estimate that 65 to 95 percent of every conversation is interpreted through nonverbal communication.

It thus is important to ensure that your nonverbal signals are consistent with your intended verbal messages.

12

Communication Competence

Key Sources of Nonverbal Messages

Body movements and gestures

Provide additional nonverbal information that can either enhance or detract from the communication process

Chapter 9 | Slide 13

Body movements (e.g., leaning forward or backward) and gestures (e.g., pointing) provide additional nonverbal information that can either enhance or detract from the communication process.

Although it is both easy and fun to interpret body movements and gestures, it is important to remember that body-language analysis is subjective, easily misinterpreted, and highly dependent on the context and cross-cultural differences.

Thus, managers need to be careful when trying to interpret body movements. Inaccurate interpretations can create additional “noise” in the communication process.

13

Communication Competence

Other Key Sources of Nonverbal Messages

Chapter 9 | Slide 14

Touching is another powerful nonverbal cue. People tend to touch those they like. Touching conveys an impression of warmth and caring and can be used to create a personal bond between people. Be careful about touching people from diverse cultures, however, as norms for touching vary significantly around the world.

Facial expressions convey a wealth of information. Smiling, for instance, typically represents warmth, happiness, or friendship, whereas frowning conveys dissatisfaction or anger.

Eye contact is a strong nonverbal cue that varies across cultures.

14

Touch

Facial Expressions

Eye Contact

Communication Competence

Active Listening

The process of actively decoding and interpreting verbal messages

Requires cognitive attention and information processing unlike hearing

Chapter 9 | Slide 15

Listening involves much more than hearing a message. Hearing is merely the physical component of listening.

Listening is the process of actively decoding and interpreting verbal messages.

Listening requires cognitive attention and information processing; hearing does not. There is general consensus that listening is a cornerstone skill of communication competence.

15

Communication Competence

Listening Styles

Chapter 9 | Slide 16

Active—I’m fully invested. Active listeners are “all in.” That is, they are motivated to listen and give full attention when others are talking. They focus on what is being communicated and expend energy participating in the discussion. They also use body language such as leaning in or direct eye contact to convey interest.

Involved—I’m partially invested. Involved listeners devote some, but not all of their attention and energy to listening. They reflect on what is being said and partially participate in the discussion. Their use of nonverbal cues also tends to be inconsistent or intermittent. Involved listeners can show nonverbal signs of interest and noninterest in the same conversation.

Passive—It’s not my responsibility to listen. Passive listeners are not equal partners in a speaking-listening exchange. They assume that the speaker is responsible for the quality of the interaction and their role is to passively take in information. Passive listeners will display attentiveness, but it can be faked at times. Overall, they don’t expend much motivation or energy into receiving and decoding messages.

Detached—I’m uninterested. Detached listeners tend to withdraw from the interaction. They appear inattentive, bored, distracted, and uninterested. They may start using mobile devices during the speaking-listening exchange. Body language will reflect lack of interest, such as slumping and avoiding direct eye contact.

16

Active – I’m Fully Invested

Involved – I’m Partially Invested

Passive – It’s Not My Responsibility to Listen

Detached – I’m Uninterested

Communication Competence

Tips for Effective Listening

Chapter 9 | Slide 17

Effective listening is a learned skill that requires effort and motivation. It basically comes down to paying attention to the content of the message.

17

Show Respect

Listen from the First Sentence

Be Mindful

Keep Quiet

Ask Questions

Paraphrase and Summarize

Remember What Was Said

Involve Your Body

Test Your OB Knowledge

Susan attended her company’s annual meeting where she was not very interested in the presentation and did not try to receive and decode the messages. What is Susan’s likely listening style?

Active

Detached

Involved

Defensive

Passive

Chapter 9 | Slide ‹#›

The answer is (E).

18

Gender, Generations, and Communication

What is Linguistic Style?

Characteristic speaking pattern where we:

Use culturally learned signals to communicate what we mean

Interpret others’ meaning

Evaluate one another as people

Chapter 9 | Slide 19

Differences in communication between men, women, and generations are partly caused by the array of linguistic styles people use.

Linguistic style refers to a person’s characteristic speaking pattern. It includes such features as directness or indirectness, pacing and pausing, word choice, and the use of such elements as jokes, figures of speech, stories, questions, and apologies. In other words, linguistic style is a set of culturally learned signals by which we not only communicate what we mean but also interpret others’ meaning and evaluate one another as people.

19

Gender, Generations, and Communication

Communication Differences between Women and Men

Some researchers believe differences are due to:

Inherited biological differences between men and women

Chapter 9 | Slide 20

Interpersonal differences between women and men are due to inherited biological differences between the sexes.

This perspective, which also is called the “evolutionary psychology” or “Darwinian perspective,” attributes gender differences in communication to drives, needs, and conflicts associated with reproductive strategies used by women and men

20

Gender, Generations, and Communication

Communication Differences between Women and Men

Chapter 9 | Slide 21

The Male Perspective. Males are expected to communicate more aggressively, interrupt others more than women, and hide their emotions because they have an inherent desire to possess features attractive to females. Men also see conversations as negotiations in which people try to achieve and maintain the upper hand.

The Female Perspective. According to “social role theory,” females and males learn ways of speaking while growing up. Research shows that girls learn conversational skills and habits that focus on rapport and relationships, whereas boys learn skills and habits that focus on status and hierarchies. Accordingly, women come to view communication as a network of connections in which conversations are negotiations for closeness. This orientation leads women to seek and give confirmation and support more so than men.

Research demonstrates that women and men communicate differently in a number of ways. Women are more likely to share credit for success, to ask questions for clarification, to tactfully give feedback by mitigating criticism with praise, and to indirectly tell others what to do.

In contrast, men are more likely to boast about themselves, to bluntly give feedback, and to withhold compliments, and are less likely to ask questions and to admit fault or weaknesses.

21

Male Perspective

Expected to communicate more aggressively

Hide emotions

Female Perspective

Focus on rapport and relationships

Seek and give confirmation and support

Gender, Generations, and Communication

Generational Differences in Communication

Chapter 9 | Slide 22

Current workplace involves people from four generations

Today’s workplace often involves people from four different generations—traditionalists, baby boomers, Gen Xers, and Millennials (Gen Ys).

Among the challenges in this scenario is the fact that Millennials are the largest cohort in the workforce, and they are most likely to be managed by boomers.

Millennials “don’t remember a world without computers, and in many cases they have honed their communication skills via e-mails, instant messages, and text messages rather than by talking on the phone or in person, or by writing letters, memos, and reports.”

Many, but certainly not all, Gen Xers were introduced to communication technologies at work, and their careers have paralleled the evolution of communication technologies and practices.

The opposite assumption can be made for traditionalists. Some people in this generation either resist technology altogether if their employers allow them to, or do only what is necessary.

Expectations and norms about communication represent the key issue when considering communication across generations.

22

Key Issue is about expectations and norms

Traditionalists

Millennials (Gen Ys)

Gen Xers

Baby Boomers

Gender, Generations, and Communication

Improving Communication between the Sexes and Generations

Chapter 9 | Slide 23

Match Degree of Formality with the Culture. Old-school formality and new school informality can cause culture clashes. It is wise to be aware of the cultural norms and follow those—formal or otherwise—as that is what coworkers and clients have come to expect.

Use a Variety of Communication Tools. Regardless of your preferred mode of communication (e.g., face-to-face or texting), it is important that employees from all generations use a variety. This avoids alienating any particular generation.

Avoid Stereotypes. Don’t assume based on somebody’s age that they only like one mode or dislike another. Learn people’s preferences and try to be accommodating.

Be aware of different values and motives. Older workers often believe that younger workers are needy or high maintenance, while younger workers sometimes feel as if they are cut out of the loop or unappreciated.

Be Willing to Learn and Teach. Every generation has something give to and take from the others.

Utilize the similarities between genders and between generations, before trying to understand or deal with differences.

23

Match Degree of Formality with the Culture

Use a Variety of Communication Tools

Avoid Stereotypes

Be Aware of Different Values and Norms

Be Willing to Learn and Teach

Test Your OB Knowledge

Brittany prefers to communicate via e-mail, IM, and text messaging, and tends to avoid telephone calls. What generation does Brittany most likely belong to?

Traditionalists

Baby Boomer

Gen Xers

Millennials

None of the above

Chapter 9 | Slide ‹#›

The answer is (D).

24

Social Media and OB

What is Social Media?

Web-based and mobile technologies used to generate interactive dialogue with members of a network

Chapter 9 | Slide 25

Social media uses web-based and mobile technologies to generate interactive dialogue with members of a network. Social media is now woven throughout the fabric of our lives.

25

Social Media and OB

Social Media and Productivity

The driving force behind technology including social media is to boost productivity

Chapter 9 | Slide 26

A fundamental driving force behind technology (of all forms) at work, including social media, is to boost productivity. The key for employees, managers, and employers is to harness the potential and enhance performance at the individual, group, and organizational levels.

Employee Productivity. Evidence is mounting that shows a host of benefits for employees, such as increased job satisfaction and better work–life balance, performance and retention, more creativity and collaboration.

A study by Microsoft revealed that 46 percent of employees across generations and industries felt that social media tools would make them more productive at work.

Employer Productivity. It is clear that companies of all sizes and industries believe in the benefits of social media. If deployed effectively, social media enables businesses to connect in real time and over distances with many key stakeholders. Stakeholders include employees, customers (past, current, and future), communities, suppliers, prospective talent, former employees (sources of future talent), and many others.

Connect sources of knowledge across the organization, offices, and time zones. Linking knowledge in these ways is a means to realizing the potential of employee diversity and enhancing productivity.

Expand and open the traditional boundaries to involve outsiders in problem solving. Social networks can become the “circulatory system” for organizational innovation and effectiveness.

Crowdsourcing occurs when companies invite nonemployees to contribute to particular goals and manage the process via the Internet.

26

Employee Productivity

Increased job satisfaction and better work-life balance

Performance and retention

Employer Productivity

Connect in real time and over distances with stakeholders

More creativity and collaboration

Connect sources of knowledge across the organization

Expand and open traditional boundaries to involve outsiders in problem solving (crowdsourcing)

Social Media and OB

Costs of Social Media

Chapter 9 | Slide 27

Can Increase Multitasking

Can Erode Productivity

Can be a Distraction

Many managers believe that social media at work is a distraction and erodes productivity.

Another and often overlooked cost of social media, and mobile connectivity more generally, is multitasking.

27

Social Media and OB

E-mail

E-mail is essential, but can be challenging

Some tips on managing e-mail:

Do not assume e-mail is confidential

Be professional and courteous

Avoid sloppiness

Don’t use e-mail for volatile or complex issues

Keep messages brief and clear

Save people time

Be careful with attachments

Chapter 9 | Slide 28

E-mail can be a major consumer of your time and enemy of your productivity. We continually hear that e-mail is an ever-present challenge and often an enormous time drain. To be clear, most acknowledge that e-mail is essential. But handling e-mail effectively can make it your friend instead of your foe. See Table 9.4 for the benefits, drawbacks, and some tips on managing e-mail.

28

Social Media and OB

Social Media Concerns – Be Careful about Blocking Access

Chapter 9 | Slide 29

Some employees waste time at work. This has been and always will be true. But when it comes to social media, approximately 20 percent of employers block access to social media sites at work to help combat such waste and loss of productivity.

Banning access can damage employee morale and loyalty—potentially leading to even greater losses in productivity.

Potential and undesirable implications of blocking policies:

Could alienate (younger) employees. Young, old, or in between, many people are accustomed to being plugged into social sites throughout the day. Blocking their access therefore can be off-putting to employees. Moreover, organizations can block access on company devices, but so many people have smartphones, tablets, and other devices of their own. As result, many employees continue their typical use of social media but simply do so on their own devices—still on company time.

Fairness—you can’t have it one way. If employers expect employees to be connected and responsive 24/7 to work-related e-mails (e.g., those from managers, coworkers, clients, or suppliers), then it only seems fair to allow them to tend to their “own business” during work hours. This is especially true if employees also do work outside of prescribed hours (e.g., at home in the evenings or on the weekend).

Suggests a lack of trust. “Banning social media may send a message to your employees that you don’t trust them. . . . This can cause a sharp divide in the team atmosphere you want to create.”

29

Blocking Access

Damaging Employee Morale and Loyalty

Greater Losses in Productivity

Alienation of Younger Employees

Issues of Fairness

Perception There is a Lack of Trust

Social Media and OB

Social Media Strategy

Chapter 9 | Slide 30

Three Primary Uses for Social Media:

Recruiting Talent

Knowledge Sharing

Reinforcing the Brand

Need a strategy to determine how to best leverage each use

Recruiting talent. The Web, and services like LinkedIn, can help identify and engage both active and passive job candidates and introduce them to the organization’s brand and job opportunities.

Knowledge sharing. Intranets and social media can facilitate the collection, dissemination, and use of knowledge, skills, abilities, and relationships both within and outside the organization.

Reinforcing the brand. Social media is a critical tool for introducing, reinforcing, and otherwise managing an organization’s brand with all types of stakeholders (e.g., customers, suppliers, and employees).

30

Social Media and OB

Social Media Strategy

Social Media Strategy Concerns:

Benefits and risks

Strategic goals

Supporting business strategy

Stakeholders

Responsibility for strategy

Sufficient resources

Chapter 9 | Slide 31

What are the organizational benefits and risks of using or not using social media?

For what strategic goals or purposes could social media be used?

In what ways could social media help support or implement the organization’s business strategy?

Who are the relevant stakeholders affected by social media?

Who is ultimately responsible and accountable for the social media strategy?

Are there sufficient resources to appropriately implement and maintain social media?

What mechanisms are in place to respond to potential risks, should they occur?

Ultimately, how will the organization as a whole and employees as individuals engage in social media?

31

Social Media and OB

Creating a Social Media Policy

A social media policy describes the who, how, when, for what purposes, and consequences for noncompliance of social media usage

Chapter 9 | Slide 32

If the costs and concerns aren’t enough to motivate your employer to create a social media policy that describes the who, how, when, for what purposes, and consequences for noncompliance of social media usage, then one only needs to consider the impact of any one of a growing number of online nightmares for companies.

32

Social Media and OB

Elements of an Effective Social Media Policy

Chapter 9 | Slide 33

33

Create safe channels for employee concerns

Clarify what is confidential

Outline the consequences for violations

Designate a spokesperson for online policies

Explain what is considered illegal

Align policy with organizational culture

Educate and train people

Test Your OB Knowledge

Sally is the CIO of Picture Perfect Corporation. She would like to maximize the benefits of using social media for PPC. Sally should do which of the following?

Not let employees know what is illegal and then prosecute them if they commit an illegal act

Tell employees they are entitled to privacy when using social media

Use social media for identifying and engaging potential employees

Do not have a separate strategic social media policy

Block employee access to social media

Chapter 9 | Slide ‹#›

The answer is (C).

34

Communication Skills to Boost Your Effectiveness

The TED Five-Step Protocol for Effective Presentations

Chapter 9 | Slide 35

Step 1

Step 2

Step 3

Step 4

Step 5

Step 1—Frame Your Story. Think of your presentation as a journey and decide where you want to start and end. Consider what your audience already knows about your subject, start there, and quickly explain why it matters to you or why it should matter to them.

Step 2—Plan Your Delivery. There are three basic ways to deliver a talk:

1. Read it from a script.

2. Bullet lists that outline what will be covered in each section and guide both the presenter and audience.

3. Memorize everything you wish to say and REHEARSE.

Step 3—Develop Your Stage Presence. “Getting the words, story and substance right is a much bigger determinant of success or failure than how you stand or whether you’re visibly nervous.” Beware of how much you move—not too much or too little.

Step 4—Plan Your Multimedia. Don’t feel compelled to use the latest and greatest or any technology at all. But whatever you choose, keep it simple and don’t let it distract the audience. If photos or images are appropriate, then use them.

Step 5—Put It Together. Be prepared far enough in advance, think weeks if possible, not days, hours, or minutes. If you practice in front of others, which is a good idea, be selective.

35

Frame Your Story

Plan Your Delivery

Develop Your Stage Presence

Plan Your Multimedia

Put it Together

Communication Skills to Boost Your Effectiveness

What are Crucial Conversations?

Discussions between two or more people where:

The stakes are high

Opinions vary

Emotions run strong

Chapter 9 | Slide 36

Crucial conversations are discussions between two or more people where (1) the stakes are high, (2) opinions vary, and (3) emotions run strong.

Such conversations can and do occur in all arenas of your life—school, work, and socially.

36

Communication Skills to Boost Your Effectiveness

Being Effective When Having Crucial Conversations

Use the Acronym STATE:

Chapter 9 | Slide 37

S

T

A

T

E

Share Your Facts

Tell Your Story

Ask for Other’s Facts and Stories

Talk Tentatively

Encourage Testing

The acronym STATE will help you address even the most difficult conversations with a plan or path to follow.

Share your facts. Start with the least controversial, most persuasive elements that support what you want for yourself and for the relationship.

Tell your story. Enhance what you want by describing what has happened, how you’ve arrived where you are, how you’d like to see it change and why. It may help to add in what you don’t want personally or for the relationship.

Ask for others’ facts and stories. This is key to creating dialogue, which is essential if you’re to have a productive crucial conversation. Don’t talk at but instead talk with others.

Talk tentatively. Keep in mind that you’re telling a story, not stating facts. The facts came first, then you add “color” or describe the impact on you via your story.

Encourage testing. Make it safe for others to share their (opposing views). It is critical to maintain mutual respect during crucial conversations.

37

Communication Skills to Boost Your Effectiveness

Managing Up

Gauge receptiveness to coaching

If your boss is receptive:

Prepare your message

Plan your delivery and tactics

Deliver

Follow up

Chapter 9 | Slide 38

Many organizations now claim that they believe in the merits of employee involvement and feedback, even upward. Note that translating these espoused values into enacted values requires skill.

The place to begin is with your manager’s receptiveness. Regardless of your organization’s policy or comments from senior leadership, you’re wise to put your efforts elsewhere if your manager is not receptive. You can’t coach a boss that doesn’t want to be coached.

Step 1—Prepare your message. Unlike crucial conversations that often happen in the moment, attempts to manage up or coach your boss is an agreed-upon arrangement that occurs over time. Therefore, use time to your advantage and prepare.

Step 2—Plan your delivery and tactics. Plan how you will deliver your message, the tone and choice of words and influence tactics that will most likely achieve your desired result. Role playing is a very valuable tool—use it!

Step 3—Deliver. When conducting the coaching conversation, be sure you:

Are sensitive. Your boss has feelings just like you, and just as you don’t like to get hammered with how horrible and disappointing you are, neither does your boss.

Don’t generalize behavior. Speak to specific areas of his/her job, specific behaviors and situations.

Provide ideas or suggestions.

Step 4—Follow up. Coaching and managing both involve more than simply providing feedback. You need to follow up to see or share how your boss has been doing in the areas discussed. Also ask what you can do to help him or her going forward.

38

Test Your OB Knowledge

George is planning to give a presentation at a conference. He should do all of the following EXCEPT:

Put multiple ideas on each slide to be efficient

Decide where he should start and end the story he will be telling

Plan on not reading a script to his audience

Realize that people expect him to be nervous

Keep any technology used simple so as not to distract the audience

Chapter 9 | Slide ‹#›

The answer is (A).

39

Chapter 9 | Slide 40

9

Integrative Framework for Understanding and Applying OB

40

Part 2: Groups

© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

41