PPT
rahul0104
KillerPresentations.pptCreating the “Killer” Executive Business Use Case
Understand Your Audience
- Identify your business segment.
- Identify who is an active and passive member of the segment
- Why do these people matter to your use case?
- How will they contribute as an audience member or stakeholder/champion?
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Identify Your Industry
- Industries are large. Pick an area that you can find a novel problem in that is associated with the technology you are researching.
- Learn about how others before you have framed like-kind use cases.
- If you can’t find any use cases in your industry, either you are a trailblazer or probably not looking in the right place.
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Pick 3– 5 Pain Points
- Many people like to throw the kitchen sink out to a team.
- This is called the Soap Box Method. “Whining Gets You Nowhere”
- Instead, you need to be laser-focused. Theme-focused.
- And when you do present your use case, keep it thematic and simple.
- Ever hear of KISS – Keep it simple silly?
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What measures the “best”
- You’ve done your research.
- You’ve completed your research factoids search for the use cases.
NOW WHAT!
- Pick the use case that you can poke holes at in many different directions and still have the ahem feeling!
- That means – it shouldn’t have the least amount of ambiguity of all your points.
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Measures of Impact or Innovation
- A use case either shows the impact of something “negative” or tries to reflect on the potential impact for innovation.
- What are you trying to accomplish?
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A Use Case is Useless if You Can’t Quantify
- You can go on and on – be verbose. It shows you ”sort of” know something.
- What REALLY matters is when you provide solid facts. Provide statistics, dollars, cents, and numbers.
- If you can’t quantify with statistics and stand on the shoulders of other giants, your use case is weak. Need to back it up.
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What Does The Future Hold?
- Don’t make stuff up. Don’t state the obvious.
- Provide clear, concise, and potential ideas. If they have validation points, even better.
- Remember, facts can be qualitative. The best resonate with data-driven actionable pointers.
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NOTHING is perfect, and show imperfections
- It is OK to show that your use case has weakness.
- Don’t overdo it though – it should be like a see saw. Higher on the positive, lower on the negative. But still have a little wiggle to show – nothing in life is perfect.
- If you make something sound like it is absolutely perfect – you are likely to not get buy in.
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Save the BEST for last
- You’ve done your work. You’ve stated everything you need to.
- In 2-3 sentences, summarize what you want people to walk away with at the VERY end.
- The beginning is the stage setting. You are telling a story.
- A final act will answer these few simple questions:
- Why do I need to support this?
- Who says what, and what is this based on?
- Have I convinced myself that I have given it my 200%
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