Week 2 Discussion- Opportunities and Threats

Create your Non-Alcoholic Beverage company name and explain its significance.

The name of my NAB is called Kidz Luv H2O, which is a fruit infused water for kids. This line of beverage is intended to capture the attention if young kids and have them drink more water. Being a mom, it was very hard at first to have my children drink water constantly unless they were in dire thirst. I would always hear, "it doesn't taste good" so this concept fits right in and gives them the taste and nutrients they need. Kids reflect their parents and others so when they see adults drinking fruit infused water, they will mimic what they see.

Briefly describe the business and product (s).

Kidz Luv H2Ois an fruit infused water line geared and designed for kids. The line has four different flavors which include strawberry, lemon, blueberry and orange. The name originated from the market it will be catering to and wanting to have them fall in love with H2O as much as other carbonated drinks that are not healthy for them. This way they will get the proper nutrients along with gaining the proper water intake for them.

Develop your company's Mission Statement and provide a rationale for its components.

Kidz Luv H2O mission statement is "To provide the best quality product that growing Kidz will Luv". The main goal is to provide the best quality of products to meet our customer expectations. With this, we build trust with you and your little ones making healthy choices early on.