0212

• Select two (2) key words

• Find one current event article related to each key word

• Read each article

• Write approximately half a page for each article summarizing the article, including how it

relates to the key word

• At the end, under a subtitle labeled “References”, include the citation of the articles used

• Acceptable formats: MS Word or PDF

Below is the list of key words and pages to be read by assignment:

PAID SEARCH, CLICK-THROUGH RATE, AVERAGE COST-PER-CLICK,

CONVERSION RATE, COST-PER-ACQUISITION