week 4 Module 04, Individual Case Analysis - Drout Advertisi
Questionnaire
| Question | Variable | Survey Question |
| 1 | Gender | What is your gender? |
| Male | ||
| Female | ||
| 2 | Age | What is your age? |
| 3 | Education | What is the highest level of education you have completed? |
| Some High School Classes | ||
| High School Diploma | ||
| Some Undergraduate Courses | ||
| Associate Degree | ||
| Bachelor Degree | ||
| Master Degree | ||
| J.D. | ||
| M.D. | ||
| Doctorate Degree | ||
| 4 | Income | What is your annual income? |
| $0 to < $10,000 | ||
| $10,000 to < $20,000 | ||
| $20,000 to < $30,000 | ||
| $30,000 to < $40,000 | ||
| $40,000 to < $50,000 | ||
| $50,000 to < $60,000 | ||
| $60,000 to < $70,000 | ||
| $70,000 to < $80,000 | ||
| $80,000 to < $90,000 | ||
| $90,000 to < $110,000 | ||
| $110,000 to < $130,000 | ||
| $130,000 to < $150,000 | ||
| $150,000 or More | ||
| 5 | Spending | On average, how much do you pay for beauty and hygiene products or services per year? Include references to the following products: soap, deodorant, shampoo, conditioner, lotion, perfume, cologne, make-up, chemical hair color, razors, skin care, feminine care, and salon services. |
| 6 | Ad Frequency | On average, how many beauty and hygiene advertisements, if at all, do you think you view or hear per day? Include references to the following advertisements: television, billboard, internet, radio, newspaper, magazine, and direct mail. |
| 7 | Stereotype | On average, how many of those advertisements, if at all, specifically subscribe to gender roles and stereotypes? |
| 8 | Reinforcing | On the following scale, what role, if any, do these advertisements have in reinforcing specific gender stereotypes? |
| Drastic | ||
| Influential | ||
| Limited | ||
| Trivial | ||
| None | ||
| 9 | Transform | To what extent do you agree that empowerment advertising, which explicitly communicates the unique differences in each individual, would help transform cultural gender stereotypes? |
| Strongly Agree | ||
| Agree | ||
| Somewhat Agree | ||
| Neutral | ||
| Somewhat Disagree | ||
| Disagree | ||
| Strongly Disagree | ||
| 10 | Empowerment% | On average, what percentage of advertisements that you view or hear per day currently utilize empowerment advertising? |
Data
| Respondent | Gender | Age | Education | Income | Spending | Ad Frequency | Stereotype | Reinforcing | Transform | Empowerment% |
| 1 | Female | 23 | Some undergraduate courses | $10,000 to < $20,000 | $500.00 | 10 | 9 | Drastic | Strongly Agree | 10% |
| 2 | Male | 22 | High school diploma | $20,000 to < $30,000 | $75.00 | 15 | 14 | Influential | Somewhat Agree | 2% |
| 3 | Female | 24 | Bachelor Degree | $60,000 to < $70,000 | $1,500.00 | 10 | 10 | Influential | Neutral | 8% |
| 4 | Female | 23 | Bachelor Degree | $30,000 to < $40,000 | $500.00 | 10 | 10 | Influential | Agree | 0% |
| 5 | Female | 23 | Bachelor Degree | $30,000 to < $40,000 | $4,000.00 | 75 | 75 | Influential | Agree | 10% |
| 6 | Female | 24 | Bachelor Degree | $10,000 to < $20,000 | $300.00 | 5 | 5 | Drastic | Agree | 10% |
| 7 | Female | 30 | Doctorate Degree | $60,000 to < $70,000 | $700.00 | 6 | 6 | Influential | Somewhat Agree | 10% |
| 8 | Female | 28 | Bachelor Degree | $50,000 to < $60,000 | $500.00 | 10 | 6 | Influential | Somewhat Agree | 5% |
| 9 | Female | 20 | Some undergraduate courses | $0 to < $10,000 | $1,000.00 | 15 | 13 | Drastic | Strongly Agree | 10% |
| 10 | Male | 24 | Some undergraduate courses | $20,000 to < $30,000 | $337.00 | 40 | 38 | Drastic | Strongly Agree | 1% |
| 11 | Female | 24 | Associate Degree | $20,000 to < $30,000 | $600.00 | 37 | 35 | Influential | Strongly Agree | 3% |
| 12 | Female | 24 | Bachelor Degree | $30,000 to < $40,000 | $240.00 | 15 | 15 | Limited | Agree | 0% |
| 13 | Female | 27 | Bachelor Degree | $70,000 to < $80,000 | $3,000.00 | 2 | 2 | Influential | Somewhat Agree | 0% |
| 14 | Female | 24 | Master Degree | $0 to < $10,000 | $250.00 | 20 | 18 | Influential | Neutral | 10% |
| 15 | Female | 21 | Bachelor Degree | $0 to < $10,000 | $500.00 | 20 | 20 | Influential | Agree | 10% |
| 16 | Female | 23 | Master Degree | $70,000 to < $80,000 | $2,500.00 | 600 | 590 | Drastic | Strongly Agree | 2% |
| 17 | Female | 23 | Master Degree | $50,000 to < $60,000 | $2,000.00 | 50 | 48 | Drastic | Strongly Agree | 1% |
| 18 | Female | 20 | Some undergraduate courses | $0 to < $10,000 | $400.00 | 400 | 375 | Influential | Strongly Agree | 5% |
| 19 | Female | 46 | J.D. | $10,000 to < $20,000 | $100.00 | 5 | 5 | Influential | Somewhat Disagree | 0% |
| 20 | Female | 23 | Bachelor Degree | $40,000 to < $50,000 | $1,000.00 | 20 | 15 | Influential | Agree | 10% |
| 21 | Female | 23 | Some undergraduate courses | $10,000 to < $20,000 | $750.00 | 100 | 100 | Drastic | Strongly Agree | 15% |
| 22 | Male | 23 | Associate Degree | $10,000 to < $20,000 | $400.00 | 3 | 2 | Influential | Agree | 10% |
| 23 | Female | 21 | Some undergraduate courses | $0 to < $10,000 | $800.00 | 10 | 10 | Influential | Strongly Agree | 5% |
| 24 | Male | 23 | Associate Degree | $20,000 to < $30,000 | $500.00 | 50 | 10 | Trivial | Somewhat Agree | 10% |
| 25 | Male | 19 | Some undergraduate courses | $0 to < $10,000 | $600.00 | 15 | 14 | Influential | Agree | 5% |
| 26 | Female | 59 | Associate Degree | $150,000 or more | $2,500.00 | 20 | 20 | Drastic | Strongly Agree | 0% |
| 27 | Female | 65 | Doctorate Degree | $70,000 to < $80,000 | $350.00 | 20 | 20 | Influential | Somewhat Agree | 0% |
| 28 | Male | 32 | Bachelor Degree | $90,000 to < $110,000 | $400.00 | 5 | 5 | Limited | Somewhat Agree | 0% |
| 29 | Female | 50 | Doctorate Degree | $40,000 to < $50,000 | $350.00 | 10 | 10 | Drastic | Strongly Agree | 1% |
| 30 | Male | 23 | Bachelor Degree | $20,000 to < $30,000 | $200.00 | 150 | 135 | Influential | Somewhat Agree | 0% |
| 31 | Female | 31 | Some undergraduate courses | $20,000 to < $30,000 | $200.00 | 25 | 25 | Drastic | Neutral | 0% |
| 32 | Male | 25 | Bachelor Degree | $0 to < $10,000 | $100.00 | 5 | 5 | Influential | Somewhat Agree | 0% |
| 33 | Male | 23 | Some undergraduate courses | $20,000 to < $30,000 | $100.00 | 300 | 300 | Drastic | Agree | 1% |
| 34 | Female | 55 | J.D. | $110,000 to < $130,000 | $1,000.00 | 50 | 40 | Influential | Agree | 10% |
| 35 | Female | 68 | Doctorate Degree | $110,000 to < $130,000 | $1,500.00 | 150 | 150 | Influential | Agree | 0% |
| 36 | Female | 21 | Some undergraduate courses | $0 to < $10,000 | $50.00 | 100 | 100 | Drastic | Agree | 0% |
| 37 | Male | 22 | Bachelor Degree | $20,000 to < $30,000 | $100.00 | 3 | 1 | Limited | Strongly Agree | 2% |
| 38 | Male | 27 | Master Degree | $0 to < $10,000 | $250.00 | 5 | 4 | Influential | Somewhat Agree | 20% |
| 39 | Female | 33 | Doctorate Degree | $60,000 to < $70,000 | $250.00 | 6 | 6 | Drastic | Somewhat Agree | 0% |
| 40 | Female | 32 | Master Degree | $70,000 to < $80,000 | $310.00 | 12 | 12 | Influential | Agree | 0% |
| 41 | Female | 22 | Some undergraduate courses | $0 to < $10,000 | $40.00 | 2 | 2 | Drastic | Strongly Agree | 0% |
| 42 | Female | 44 | Bachelor Degree | $60,000 to < $70,000 | $1,000.00 | 3 | 3 | Drastic | Agree | 10% |
| 43 | Female | 49 | Bachelor Degree | $50,000 to < $60,000 | $600.00 | 10 | 8 | Influential | Somewhat Agree | 0% |
| 44 | Female | 22 | High school diploma | $10,000 to < $20,000 | $5,000.00 | 5 | 5 | Drastic | Strongly Agree | 0% |
| 45 | Female | 26 | Master Degree | $30,000 to < $40,000 | $2,500.00 | 10 | 10 | Limited | Agree | 5% |
| 46 | Female | 49 | Bachelor Degree | $50,000 to < $60,000 | $500.00 | 10 | 8 | Influential | Agree | 0% |
| 47 | Female | 58 | Doctorate Degree | $90,000 to < $110,000 | $500.00 | 20 | 20 | Influential | Somewhat Agree | 5% |
| 48 | Female | 61 | Bachelor Degree | $30,000 to < $40,000 | $300.00 | 50 | 50 | Drastic | Somewhat Agree | 10% |
| 49 | Female | 21 | Bachelor Degree | $0 to < $10,000 | $1,200.00 | 10 | 10 | Influential | Agree | 0% |
| 50 | Female | 24 | Bachelor Degree | $10,000 to < $20,000 | $400.00 | 20 | 20 | Drastic | Somewhat Agree | 0% |
| 51 | Female | 27 | Bachelor Degree | $40,000 to < $50,000 | $500.00 | 20 | 17 | Influential | Somewhat Agree | 15% |
| 52 | Female | 21 | Some undergraduate courses | $0 to < $10,000 | $400.00 | 25 | 25 | Influential | Strongly Agree | 0% |
| 53 | Female | 25 | Associate Degree | $0 to < $10,000 | $50.00 | 20 | 20 | Drastic | Strongly Agree | 0% |
| 54 | Female | 23 | Bachelor Degree | $20,000 to < $30,000 | $500.00 | 4 | 2 | Influential | Agree | 20% |
| 55 | Female | 23 | Bachelor Degree | $50,000 to < $60,000 | $1,500.00 | 25 | 25 | Drastic | Somewhat Agree | 10% |
| 56 | Female | 23 | Bachelor Degree | $20,000 to < $30,000 | $150.00 | 10 | 8 | Influential | Strongly Agree | 10% |
| 57 | Female | 23 | Bachelor Degree | $10,000 to < $20,000 | $400.00 | 10 | 10 | Influential | Somewhat Agree | 2% |
| 58 | Male | 23 | Bachelor Degree | $0 to < $10,000 | $75.00 | 10 | 8 | Limited | Agree | 20% |
| 59 | Female | 46 | Some undergraduate courses | $0 to < $10,000 | $600.00 | 150 | 150 | Influential | Strongly Agree | 1% |
| 60 | Female | 39 | Doctorate Degree | $60,000 to < $70,000 | $100.00 | 15 | 10 | Influential | Somewhat Agree | 1% |
| 61 | Male | 27 | Bachelor Degree | $20,000 to < $30,000 | $390.00 | 50 | 45 | Drastic | Strongly Agree | 1% |
| 62 | Female | 24 | Bachelor Degree | $30,000 to < $40,000 | $350.00 | 20 | 20 | Influential | Agree | 10% |
| 63 | Male | 23 | Bachelor Degree | $0 to < $10,000 | $200.00 | 5 | 5 | Influential | Somewhat Agree | 5% |
| 64 | Male | 22 | Bachelor Degree | $0 to < $10,000 | $25.00 | 5 | 2 | Trivial | Disagree | 0% |
| 65 | Female | 24 | Bachelor Degree | $0 to < $10,000 | $300.00 | 50 | 50 | Influential | Somewhat Agree | 0% |
| 66 | Female | 20 | Some undergraduate courses | $0 to < $10,000 | $800.00 | 10 | 10 | Drastic | Strongly Agree | 10% |
| 67 | Female | 23 | Bachelor Degree | $10,000 to < $20,000 | $300.00 | 15 | 15 | Drastic | Strongly Agree | 10% |
| 68 | Male | 25 | Bachelor Degree | $20,000 to < $30,000 | $100.00 | 4 | 3 | Influential | Somewhat Agree | 25% |
| 69 | Male | 19 | Some undergraduate courses | $10,000 to < $20,000 | $250.00 | 2 | 1 | Influential | Agree | 10% |
| 70 | Female | 25 | Master Degree | $10,000 to < $20,000 | $180.00 | 5 | 5 | Drastic | Agree | 0% |
| 71 | Female | 23 | Bachelor Degree | $10,000 to < $20,000 | $500.00 | 20 | 20 | Drastic | Somewhat Agree | 5% |
| 72 | Female | 23 | Some undergraduate courses | $10,000 to < $20,000 | $400.00 | 25 | 25 | Influential | Strongly Agree | 1% |
| 73 | Female | 20 | Some undergraduate courses | $0 to < $10,000 | $250.00 | 30 | 30 | Drastic | Agree | 2% |
| 74 | Female | 64 | Doctorate Degree | $90,000 to < $110,000 | $500.00 | 55 | 55 | Influential | Neutral | 0% |
| 75 | Female | 49 | Master Degree | $30,000 to < $40,000 | $20.00 | 0 | 0 | Influential | Strongly Agree | 0% |
| 76 | Female | 26 | Bachelor Degree | $0 to < $10,000 | $240.00 | 5 | 3 | Influential | Agree | 10% |
| 77 | Female | 29 | Some undergraduate courses | $10,000 to < $20,000 | $600.00 | 20 | 19 | Drastic | Strongly Agree | 5% |
| 78 | Female | 23 | Master Degree | $30,000 to < $40,000 | $500.00 | 35 | 34 | Influential | Strongly Agree | 10% |
| 79 | Female | 23 | Bachelor Degree | $30,000 to < $40,000 | $500.00 | 9 | 9 | Drastic | Strongly Agree | 7% |
| 80 | Female | 22 | Some undergraduate courses | $30,000 to < $40,000 | $1,500.00 | 2 | 2 | Drastic | Strongly Agree | 0% |
| 81 | Female | 26 | Master Degree | $20,000 to < $30,000 | $200.00 | 45 | 42 | Drastic | Somewhat Agree | 10% |
| 82 | Female | 24 | Bachelor Degree | $10,000 to < $20,000 | $1,000.00 | 50 | 50 | Influential | Strongly Agree | 10% |
| 83 | Female | 29 | Master Degree | $30,000 to < $40,000 | $1,500.00 | 10 | 10 | Influential | Neutral | 10% |
| 84 | Male | 27 | High school diploma | $20,000 to < $30,000 | $50.00 | 7 | 7 | Influential | Somewhat Agree | 8% |
| 85 | Female | 22 | Bachelor Degree | $10,000 to < $20,000 | $300.00 | 10 | 7 | Influential | Somewhat Agree | 10% |
| 86 | Female | 54 | Doctorate Degree | $90,000 to < $110,000 | $2,000.00 | 10 | 9 | Influential | Agree | 1% |
| 87 | Female | 26 | Master Degree | $10,000 to < $20,000 | $550.00 | 20 | 20 | Influential | Somewhat Agree | 0% |
| 88 | Female | 40 | Some undergraduate courses | $90,000 to < $110,000 | $1,000.00 | 20 | 20 | Influential | Agree | 0% |
| 89 | Female | 19 | Some undergraduate courses | $0 to < $10,000 | $80.00 | 35 | 35 | Influential | Agree | 5% |
| 90 | Female | 24 | Bachelor Degree | $50,000 to < $60,000 | $1,500.00 | 6 | 6 | Influential | Agree | 0% |
| 91 | Female | 22 | Bachelor Degree | $10,000 to < $20,000 | $200.00 | 10 | 8 | Influential | Somewhat Agree | 20% |
| 92 | Female | 24 | Bachelor Degree | $20,000 to < $30,000 | $250.00 | 50 | 50 | Drastic | Somewhat Agree | 0% |
| 93 | Female | 20 | Some undergraduate courses | $0 to < $10,000 | $200.00 | 65 | 65 | Drastic | Strongly Agree | 5% |
| 94 | Female | 24 | Associate Degree | $30,000 to < $40,000 | $100.00 | 1100 | 1050 | Influential | Strongly Agree | 5% |
| 95 | Female | 27 | Bachelor Degree | $30,000 to < $40,000 | $1,500.00 | 3 | 3 | Influential | Somewhat Agree | 0% |
| 96 | Female | 30 | Some undergraduate courses | $50,000 to < $60,000 | $600.00 | 5 | 5 | Drastic | Strongly Agree | 10% |
| 97 | Female | 25 | Master Degree | $10,000 to < $20,000 | $50.00 | 1 | 1 | Influential | Somewhat Agree | 10% |
| 98 | Female | 54 | Master Degree | $50,000 to < $60,000 | $100.00 | 10 | 10 | Influential | Agree | 0% |
| 99 | Male | 37 | Bachelor Degree | $110,000 to < $130,000 | $400.00 | 65 | 65 | Trivial | Neutral | 30% |
| 100 | Female | 23 | Master Degree | $80,000 to < $90,000 | $200.00 | 3 | 2 | Influential | Somewhat Agree | 15% |
| 101 | Female | 21 | Some undergraduate courses | $0 to < $10,000 | $200.00 | 2 | 2 | Influential | Somewhat Agree | 1% |
| 102 | Female | 42 | Doctorate Degree | $50,000 to < $60,000 | $600.00 | 3 | 3 | Influential | Somewhat Agree | 0% |
| 103 | Female | 23 | Bachelor Degree | $10,000 to < $20,000 | $380.00 | 35 | 35 | Drastic | Strongly Agree | 5% |
| 104 | Female | 32 | Master Degree | $10,000 to < $20,000 | $100.00 | 2 | 2 | Drastic | Somewhat Agree | 0% |
| 105 | Female | 24 | Bachelor Degree | $30,000 to < $40,000 | $250.00 | 6 | 6 | Influential | Agree | 2% |
#1Pivot
| Row Labels | Sum of Spending | Sum of Ad Frequency | Sum of Stereotype | Sum of Empowerment% | Count of Reinforcing | Count of Transform |
| 19 | 930 | 52 | 50 | 0.2 | 3 | 3 |
| Female | 80 | 35 | 35 | 0.05 | 1 | 1 |
| Some undergraduate courses | 80 | 35 | 35 | 0.05 | 1 | 1 |
| Male | 850 | 17 | 15 | 0.15 | 2 | 2 |
| Some undergraduate courses | 850 | 17 | 15 | 0.15 | 2 | 2 |
| 20 | 2650 | 520 | 493 | 0.32 | 5 | 5 |
| Female | 2650 | 520 | 493 | 0.32 | 5 | 5 |
| Some undergraduate courses | 2650 | 520 | 493 | 0.32 | 5 | 5 |
| 21 | 3150 | 167 | 167 | 0.16 | 6 | 6 |
| Female | 3150 | 167 | 167 | 0.16 | 6 | 6 |
| Bachelor Degree | 1700 | 30 | 30 | 0.1 | 2 | 2 |
| Some undergraduate courses | 1450 | 137 | 137 | 0.06 | 4 | 4 |
| 22 | 7240 | 52 | 41 | 0.34 | 8 | 8 |
| Female | 7040 | 29 | 24 | 0.3 | 5 | 5 |
| Bachelor Degree | 500 | 20 | 15 | 0.3 | 2 | 2 |
| High school diploma | 5000 | 5 | 5 | 0 | 1 | 1 |
| Some undergraduate courses | 1540 | 4 | 4 | 0 | 2 | 2 |
| Male | 200 | 23 | 17 | 0.04 | 3 | 3 |
| Bachelor Degree | 125 | 8 | 3 | 0.02 | 2 | 2 |
| High school diploma | 75 | 15 | 14 | 0.02 | 1 | 1 |
| 23 | 18055 | 1574 | 1492 | 1.89 | 24 | 24 |
| Female | 16580 | 1056 | 1032 | 1.43 | 18 | 18 |
| Bachelor Degree | 9730 | 233 | 224 | 0.89 | 11 | 11 |
| Master Degree | 5200 | 688 | 674 | 0.28 | 4 | 4 |
| Some undergraduate courses | 1650 | 135 | 134 | 0.26 | 3 | 3 |
| Male | 1475 | 518 | 460 | 0.46 | 6 | 6 |
| Associate Degree | 900 | 53 | 12 | 0.2 | 2 | 2 |
| Bachelor Degree | 475 | 165 | 148 | 0.25 | 3 | 3 |
| Some undergraduate courses | 100 | 300 | 300 | 0.01 | 1 | 1 |
| 24 | 7377 | 1429 | 1373 | 0.59 | 14 | 14 |
| Female | 7040 | 1389 | 1335 | 0.58 | 13 | 13 |
| Associate Degree | 700 | 1137 | 1085 | 0.08 | 2 | 2 |
| Bachelor Degree | 6090 | 232 | 232 | 0.4 | 10 | 10 |
| Master Degree | 250 | 20 | 18 | 0.1 | 1 | 1 |
| Male | 337 | 40 | 38 | 0.01 | 1 | 1 |
| Some undergraduate courses | 337 | 40 | 38 | 0.01 | 1 | 1 |
| 25 | 480 | 35 | 34 | 0.35 | 5 | 5 |
| Female | 280 | 26 | 26 | 0.1 | 3 | 3 |
| Associate Degree | 50 | 20 | 20 | 0 | 1 | 1 |
| Master Degree | 230 | 6 | 6 | 0.1 | 2 | 2 |
| Male | 200 | 9 | 8 | 0.25 | 2 | 2 |
| Bachelor Degree | 200 | 9 | 8 | 0.25 | 2 | 2 |
| 26 | 3490 | 80 | 75 | 0.25 | 4 | 4 |
| Female | 3490 | 80 | 75 | 0.25 | 4 | 4 |
| Bachelor Degree | 240 | 5 | 3 | 0.1 | 1 | 1 |
| Master Degree | 3250 | 75 | 72 | 0.15 | 3 | 3 |
| 27 | 5690 | 87 | 78 | 0.44 | 6 | 6 |
| Female | 5000 | 25 | 22 | 0.15 | 3 | 3 |
| Bachelor Degree | 5000 | 25 | 22 | 0.15 | 3 | 3 |
| Male | 690 | 62 | 56 | 0.29 | 3 | 3 |
| Bachelor Degree | 390 | 50 | 45 | 0.01 | 1 | 1 |
| High school diploma | 50 | 7 | 7 | 0.08 | 1 | 1 |
| Master Degree | 250 | 5 | 4 | 0.2 | 1 | 1 |
| 28 | 500 | 10 | 6 | 0.05 | 1 | 1 |
| Female | 500 | 10 | 6 | 0.05 | 1 | 1 |
| Bachelor Degree | 500 | 10 | 6 | 0.05 | 1 | 1 |
| 29 | 2100 | 30 | 29 | 0.15 | 2 | 2 |
| Female | 2100 | 30 | 29 | 0.15 | 2 | 2 |
| Master Degree | 1500 | 10 | 10 | 0.1 | 1 | 1 |
| Some undergraduate courses | 600 | 20 | 19 | 0.05 | 1 | 1 |
| 30 | 1300 | 11 | 11 | 0.2 | 2 | 2 |
| Female | 1300 | 11 | 11 | 0.2 | 2 | 2 |
| Doctorate Degree | 700 | 6 | 6 | 0.1 | 1 | 1 |
| Some undergraduate courses | 600 | 5 | 5 | 0.1 | 1 | 1 |
| 31 | 200 | 25 | 25 | 0 | 1 | 1 |
| Female | 200 | 25 | 25 | 0 | 1 | 1 |
| Some undergraduate courses | 200 | 25 | 25 | 0 | 1 | 1 |
| 32 | 810 | 19 | 19 | 0 | 3 | 3 |
| Female | 410 | 14 | 14 | 0 | 2 | 2 |
| Master Degree | 410 | 14 | 14 | 0 | 2 | 2 |
| Male | 400 | 5 | 5 | 0 | 1 | 1 |
| Bachelor Degree | 400 | 5 | 5 | 0 | 1 | 1 |
| 33 | 250 | 6 | 6 | 0 | 1 | 1 |
| Female | 250 | 6 | 6 | 0 | 1 | 1 |
| Doctorate Degree | 250 | 6 | 6 | 0 | 1 | 1 |
| 37 | 400 | 65 | 65 | 0.3 | 1 | 1 |
| Male | 400 | 65 | 65 | 0.3 | 1 | 1 |
| Bachelor Degree | 400 | 65 | 65 | 0.3 | 1 | 1 |
| 39 | 100 | 15 | 10 | 0.01 | 1 | 1 |
| Female | 100 | 15 | 10 | 0.01 | 1 | 1 |
| Doctorate Degree | 100 | 15 | 10 | 0.01 | 1 | 1 |
| 40 | 1000 | 20 | 20 | 0 | 1 | 1 |
| Female | 1000 | 20 | 20 | 0 | 1 | 1 |
| Some undergraduate courses | 1000 | 20 | 20 | 0 | 1 | 1 |
| 42 | 600 | 3 | 3 | 0 | 1 | 1 |
| Female | 600 | 3 | 3 | 0 | 1 | 1 |
| Doctorate Degree | 600 | 3 | 3 | 0 | 1 | 1 |
| 44 | 1000 | 3 | 3 | 0.1 | 1 | 1 |
| Female | 1000 | 3 | 3 | 0.1 | 1 | 1 |
| Bachelor Degree | 1000 | 3 | 3 | 0.1 | 1 | 1 |
| 46 | 700 | 155 | 155 | 0.01 | 2 | 2 |
| Female | 700 | 155 | 155 | 0.01 | 2 | 2 |
| J.D. | 100 | 5 | 5 | 0 | 1 | 1 |
| Some undergraduate courses | 600 | 150 | 150 | 0.01 | 1 | 1 |
| 49 | 1120 | 20 | 16 | 0 | 3 | 3 |
| Female | 1120 | 20 | 16 | 0 | 3 | 3 |
| Bachelor Degree | 1100 | 20 | 16 | 0 | 2 | 2 |
| Master Degree | 20 | 0 | 0 | 0 | 1 | 1 |
| 50 | 350 | 10 | 10 | 0.01 | 1 | 1 |
| Female | 350 | 10 | 10 | 0.01 | 1 | 1 |
| Doctorate Degree | 350 | 10 | 10 | 0.01 | 1 | 1 |
| 54 | 2100 | 20 | 19 | 0.01 | 2 | 2 |
| Female | 2100 | 20 | 19 | 0.01 | 2 | 2 |
| Doctorate Degree | 2000 | 10 | 9 | 0.01 | 1 | 1 |
| Master Degree | 100 | 10 | 10 | 0 | 1 | 1 |
| 55 | 1000 | 50 | 40 | 0.1 | 1 | 1 |
| Female | 1000 | 50 | 40 | 0.1 | 1 | 1 |
| J.D. | 1000 | 50 | 40 | 0.1 | 1 | 1 |
| 58 | 500 | 20 | 20 | 0.05 | 1 | 1 |
| Female | 500 | 20 | 20 | 0.05 | 1 | 1 |
| Doctorate Degree | 500 | 20 | 20 | 0.05 | 1 | 1 |
| 59 | 2500 | 20 | 20 | 0 | 1 | 1 |
| Female | 2500 | 20 | 20 | 0 | 1 | 1 |
| Associate Degree | 2500 | 20 | 20 | 0 | 1 | 1 |
| 61 | 300 | 50 | 50 | 0.1 | 1 | 1 |
| Female | 300 | 50 | 50 | 0.1 | 1 | 1 |
| Bachelor Degree | 300 | 50 | 50 | 0.1 | 1 | 1 |
| 64 | 500 | 55 | 55 | 0 | 1 | 1 |
| Female | 500 | 55 | 55 | 0 | 1 | 1 |
| Doctorate Degree | 500 | 55 | 55 | 0 | 1 | 1 |
| 65 | 350 | 20 | 20 | 0 | 1 | 1 |
| Female | 350 | 20 | 20 | 0 | 1 | 1 |
| Doctorate Degree | 350 | 20 | 20 | 0 | 1 | 1 |
| 68 | 1500 | 150 | 150 | 0 | 1 | 1 |
| Female | 1500 | 150 | 150 | 0 | 1 | 1 |
| Doctorate Degree | 1500 | 150 | 150 | 0 | 1 | 1 |
| Grand Total | 68242 | 4773 | 4555 | 5.63 | 105 | 105 |
#2 Values
| Age | Spending | Ad Frequency | Stereotype | Empowerment | |
| Mean | 29.27 | 649.92 | 45.46 | 43.38 | 5.36% |
| Median | 24 | 400 | 12 | 10 | 2.50% |
| Mode | 23 | 500 | 10 | 10 | 0.00% |
| Samplin Error of Spenders vs. Stereotyped Marketing | 1.27% | ||||
| Correlation | |||||
| frequency Vs.Empowerment% | -0.09414156 |
Add frequency Vs. Stereotype
Spending 500 75 1500 500 4000 300 700 500 1000 337 600 240 3000 250 500 2500 2000 400 100 1000 750 400 800 500 600 2500 350 400 350 200 200 100 100 1000 1500 50 100 250 250 310 40 1000 600 5000 2500 500 500 300 1200 400 500 400 50 500 1500 150 400 75 600 100 390 350 200 25 300 800 300 100 250 180 500 400 250 500 20 240 600 500 500 1500 200 1000 1500 50 300 2000 550 1000 80 1500 200 250 200 100 1500 600 50 100 400 200 200 600 380 100 250 Empowerment% 0.1 0.02 0.08 0 0.1 0.1 0.1 0.05 0.1 0.01 0.03 0 0 0.1 0.1 0.02 0.01 0.05 0 0.1 0.15 0.1 0.05 0.1 0.05 0 0 0 0.01 0 0 0 0.01 0.1 0 0 0.02 0.2 0 0 0 0.1 0 0 0.05 0 0.05 0.1 0 0 0.15 0 0 0.2 0.1 0.1 0.02 0.2 0.01 0.01 0.01 0.1 0.05 0 0 0.1 0.1 0.25 0.1 0 0.05 0.01 0.02 0 0 0.1 0.05 0.1 7.00000000 00000007E-2 0 0.1 0.1 0.1 0.08 0.1 0.01 0 0 0.05 0 0.2 0 0.05 0.05 0 0.1 0.1 0 0.3 0.15 0.01 0 0.05 0 0.02