Organizational Culture, Planning, and Communication Business Strategy

Running head: MISSION AND VISION STATEMENT 1

Vision and Mission Statement

Kyami Clarke

University of Maryland University College

BMGT 364 6387 Management and Organization Theory (2188)

Professor Rachel Clay

Spring 2019

MISSION AND VISION STATEMENT 2

Part One: Leadership Elements

Defining Leadership: Differences between Leadership and Management

Leadership can be defined as the process of social influence in which one individual

enlists the support and assistance of others in accomplishing a common task (Principles of

Management, nd, p.12). Leadership utilises various strategies and models to provide direction,

implement plans, and motivate people. Thus, leadership is the outcome of the philosophy,

personality, and experiences of the leader (Principles of Management, nd, p.12). Although the

terms leadership and management are often used interchangeably, they vary in their scope and

use. For instance, leadership involves giving direction to an organisation through vision and

inspiration, while management is a result-oriented and more focused on task organisation and

efficiency.

Whereas, management is the process of sustaining current systems and processes for

accomplishing work, whereas leadership challenges the status quo and make changes to take

place. Another point of difference between leadership and management is that leadership is

vision-oriented while management is task-oriented (Principles of Management, nd, p.12). Thus,

managers focus on the organisational and performance of tasks, and aim at improving efficiency,

while leaders engage others by inspiring a shared vision and effectiveness. In light of the above,

managerial work seems to be more transactional, stressing on procedures, coordination and

motivation (Principles of Management, nd, p.13). On the other hand, leadership has a more

emotional appeal, and is premised on relationships with followers, and seeks to transform.

Appropriate Leadership Style for the New Director

The new director's role will require establishing a multicultural workforce, developing a

sustainable green and human-friendly product line on the forefront of innovation with the infant

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formula strategy. In order to become human-friendly, the new director must be able to listen to

the voices and views of all stakeholders, including junior employees. Besides, operating in a

multicultural environment requires a leadership style that accommodates the diverse views of

people from different racial, ethnic, and cultural backgrounds. Given the above, the director will

require transformational leadership style that is characterised by charisma, personal relationship,

and creativity. This is because the confidence of diverse team members should be improved and

establish trust by providing a role model that the followers seek to emulate (Principles of

Management, nd, p.11).

Furthermore, the level of motivation of organisational members needs to be improved

through inspirations. Transformational leadership is needed because such a leadership style

provides meaning and context to the works of those under the leader. Transformational

leadership seeks to envision the future and offer followers with the opportunity to see meaning in

their works.

Part Two: Revised Mission and Vision Statements

Revised Mission Statement: To meet customers’ health and aesthetic needs while protecting the

planet.

Revised Vision Statement: To focus its effort in meeting customer needs while safeguarding the

natural, economic and ecological environment.

There are various reasons why the mission statement is more appropriate for the

organisation. For instance, the goals provided by the mission statement expresses a commitment

to customers, suppliers and community members that the organisation is focused on preserving,

protecting, and ultimately enhancing the living systems of the planet. This strategy is effective in

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fostering consumer loyalty by improving the perception of customers towards the organisation as

a socially responsible one. The vision statement is also practical since it redefines the purpose of

the organisation as being a socially responsible and sustainable firm (Mission Statement, nd,

p.2). This can help to guide the company’s actions by spelling out the overall objectives, and

decision-making. Furthermore, the mission statement is not product oriented but consumer-

oriented. This implies that the organisation is portraying itself as a customer-centred one whose

operations do not solely revolve around maximising profit, but also improving the welfare of

members of the social system.

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References

Mission Statement. (nd). Mission statement. University of Maryland Learning Resource (PDF

Document).

Principles of Management. (nd). Principles of management. University of Maryland Learning

Resource (PDF Document)