Strategic Plan and Powerpoint

Strategy Plan Prepared By: Anna Berrett, Jaycee Hatch, Aubree Matheson, and Emily Peterson

I

Karie Anne’s Frozen Desserts was started by a BYU-I student, and was inspired by Rita’s Ice. He named after his wife

In 2014 he sold it to a local cache valley family

Evaluate target market of dessert customers by focusing on most important customer attributes

Main street in Logan, Utah

W ? Maximize profits and meet customer needs

W ? W ?W ?

C S : Our goal is to grow Karie Anne’s Frozen Desserts

by creating more value for frozen dessert customers than Zeppe’s does.

K C

A Importance to customers? How our customers rate US? How our customers rate THEM? Model area?A,B,C,D,E,F or G? 1 Seasonal Operation Hours High 1 1 G

2 High Quality Product (Unique Consistency)

High 3 1 A

3 Catering Options - Mobile Truck High 1 3 C

4 Variety of Flavors & Desserts High 3 3 B

5 Online & Social Media Presence

Medium 2 3 B

6 Unique Experience (Food Truck Store Front)

Medium 3 2 E

7 Convenient Location Medium 3 2 A

8 Family-Run Business Low 3 1 E

9 Loyalty Programs Low 3 1 E

10 Low Price Low 2 3 F

Open Year Round

Firm Core Competencies (E):

Competitor Core Competencies (F):

Customer Needs/Wants (G):

Mobile Truck for catering

Lower Price

Quality (Unique Consistency)

Location

Variety of Flavors Online & Social

Media Presence

Punch cards and loyalty program

Family run business

Food truck store front

(B)

(A)

(C)

(D)

Open Year Round

Firm Core Competencies (E):

Competitor Core Competencies (F):

Customer Needs/Wants (G):

Mobile Truck for catering

Lower Price

Quality (Unique Consistency)

Location

Variety of Flavors Online & Social

Media Presence

Punch cards and loyalty program

Family run business

Food truck store front

(B)

(A)

(C)

(D)

Permanent Store ● Rent Local space ● Provide year-round

service ● (Expand to area G)

(potentially opening more locations in the future)

O f G #1

O f G #2 Mobile Catering ● Purchase additional food

truck in order to offer mobile catering for events and weddings, etc.

● (Compete in area C)

Resources And Assets

Capabilities Activities Value

Networks

1. Year-Round

Location with Store

Front

- Customer loyalty and demand

- Presence in Logan

- Reputation

- Management and operations

- Ability to grow without sacrificing quality

- Find reasonable location

- Hire more employees

- The Dealio/Hooked

- Real Estate Agent

- Lynn’s Audio

2.

Catering /Mobile

Segment

- Company Image of Food Truck

- Quality Reputation

- Location in Logan, where there are constantly weddings and events

- Customer experience

- Quality employees

- Networking and growth

- Market to customers about catering events

- Purchase new truck.

- Hire more employees

- Student workers who can spread the word

- Current Customers

- Social Media followers

R

O #1 - Incremental Income Statement

O #1 - Balance Sheet

O #1 Incremental Statement of Cash Flows

O #2 - Incremental Income Statement

O #2 - Balance Sheet

O #2 - Incremental Statement of Cash Flows

F R ? Expand into Mobile/Catering Segment

● The permanent storefront, doesn’t align with Karie Anne’s strategy

● Fixed costs of permanent store are too high, incremental revenues would not be sufficient to cover fixed costs.

● They will be able to pay off their loan of $43,000 within the first year and remain profitable, whereas Option 2 requires a loan of $60,000 and they won’t be able to pay off the loan.

● They will have an incremental net income of $54,000 in just the first year, with growing income in years following.

Q ?