| | MRKT20052 |
| | Term 1 2018 |
| | Assessment 2: Marketing Plan |
| | Assessment criteria: 40% |
| Student name: | Jyoti Merugu |
| Student ID: | 12068301 |
| Campus: | Melbourne |
| Marks out of 40 | 6.552 |
| | Comments | Mark | Total for Criteria |
| Content (80%) |
| 1. Title page | Okay - not as professional as it could be. | 0.125 | 0.25 |
| 2. Executive summary | Too brief. The purpose of an executive summary is to provide a comprehensive overview of the whole report. | 0.1 | 2 |
| 3. Table of contents | Very good. | 0.25 | 0.25 |
| 4. Introduction | The introduction needs to present the purpose, scope and limitations of the report. | 0.4 | 2 |
| 5. Situation analysis recap | Too brief and this section lacked references. What about the customer base? | 0.3 | 3 |
| 6. Problem statement | Did not present a problem and opportunities statement. | 0 | 5 |
| 7. Potential market segments | SWOT analysis was too brief and lacked justification. No potential market segments were identified. | 0 | 10 |
| 8. Target market positioning | You didn't address this criterion. You needed to develop a positioning statement for each target market identified earlier. What you presented here were generalist statements available around the brand without adequate support. | 0.1 | 10 |
| 9. Marketing Objectives and Goals | You did not develop three SMART marketing objectives. So there is no way of knowing if anything has been achieved. | 0.08 | 4 |
| 10. Financial Objectives and Goals | You did not develop three SMART financial objectives. So there is no way of knowing if anything has been achieved. | 0 | 3.5 |
| 11. Marketing Strategy and Marketing Mix | You have not developed a marketing strategy to address the marketing and financial objectives. The marketing mix was then to be used to opertionalise the marketing strategy by creating tactics. | 0 | 15 |
| 12. Implementation and Control | It is not really possible to write a comprehensive implementation and control schedule for the marketing strategy. What you presented was inappropriate. | 0 | 10 |
| 13. Promotion Mix | Difficult to set a budget for activities in the marketing mix. | 0 | 7.5 |
| 14.Conclusion | Okay - given all of the issues within this report. | 1.5 | 5 |
| 15.Academic References | Good, but more in-text referencing needed. | 1.625 | 2.5 |
| Sub Total (Content) | | 4.48 | 80 |
| Style (20%) |
| 16.Referencing Format | Not appropriately formatted in the reference list. | 9 | 15 |
| 17.Report format | Good, but take care when writing and keeping formatting consistent. | 2.9 | 5 |
| Sub Total (Presentation) | | 11.90 | 20 |
| TOTAL | | 16.38 | 100 |
| Marked by: | Dr. Ann Mitsis |
| Date: | 6/6/18 |
yvrvp123
JyotiMerugu1.xlsx
