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JWI518_Assignment_1_Template1.doc|
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JWI 518: Marketing in a Global Environment Assignment 1: Campaign Brief |
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DATE |
[ Enter Due Date] |
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TO |
Chief Marketing Officer |
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FROM |
[ Enter Your Name] |
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SUBJECT |
Campaign Proposal for [ Enter Name of Your Product or Service] |
A. PRODUCT OR SERVICE DESCRIPTION (Include Core Function and Key Features)
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B. BUYER PROBLEM
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Consumer Need Addressed by Product or Service |
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Core Results that Buyers are Seeking
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C. TARGET AUDIENCE
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Key Demographics and Characteristics of the Target Audience
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Does the Target Audience consist of more than one segment? If so, what are those segments? |
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D. VALUES AND BELIEFS
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Underlying Values and Beliefs of the Target Audience |
· Value #1: Enter short description, starting with “Customers believe … “ · Value #2: Enter short description, starting with “Customers believe … “ · Value #3: Enter short description, starting with “Customers believe … “ |
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How will Campaign Connect Product or Service with Buyer Values? |
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E. MARKETING MESSAGE
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Top three Product or Service Differentiators |
· Point of Difference: Enter short description · Point of Difference: Enter short description · Point of Difference: Enter short description |
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Value Proposition for the Campaign |
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F. REFERENCES (Enter References to support your Brief below):
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class.
JWMI 518 – Assignment 1 Template (1202)
