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JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWI 575 – Assignment 1 (1208) Page 1 of 7

Assignment 1: New Venture - Game Plan Format: Paper Due: Week 3, Day 7 (Weight: 20%) OVERVIEW Throughout this course you will develop a plan to design and implement a new product or service. You have three options, depending whether you identify as an Intrapreneur, an Entrepreneur, or a Nonprofit leader. Your first step is to select or develop an innovative “big idea” for ONE of the options below:

Option A – Intrapreneur Choose a product or service that could be added to your organization’s portfolio. You may use your current company or another company that interests you. The Resource in your Assignment 1 Resources titled Models of Intrapreneurship describes several models for intrapreneurial initiatives that you can consider for your venture.

Option B – Entrepreneur

Identify one business idea that you could launch as a start-up business. The Resource in your Assignment 1 Resources titled Organizational Chart Template provides a template for the structure of your new business.

Use the source below to research business ideas: Research Source: https://www.entrepreneur.com/businessideas

Option C – Nonprofit

Identify a nonprofit idea that will serve a community. The Resource in your Assignment 1 Resources titled NPO Organizational Chart Template provides a model for the structure of your new community organization.

Use the source below to learn about creating a nonprofit organization: Research Source: https://www.usa.gov/start-nonprofit

INSTRUCTIONS For Assignment 1, you will write a Game Plan paper, in which you describe your innovative “big idea”, craft your vision for its implementation, and assess the idea’s strengths and weaknesses, as well as the major opportunities and threats in the market. Your paper will be 3 to 4 pages long. NOTE: When writing a business plan, avoid the use of first person; use the name of the company instead.

JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWI 575 – Assignment 1 (1208) Page 2 of 7

For this first assignment, you will complete Sections II, III, and IV of your Business Plan. These are the sections in the template titled: Company Description, New Product or Service Idea, and SWOT Analysis. Follow ONE of the three Options below, depending if your new venture is to be added to an existing business (Intrapreneur), launched as a start-up (Entrepreneur), or founded as a nonprofit organization (NPO). Make sure you work with the template that matches your chosen Option. Option A – INTRAPRENEUR COMPANY DESCRIPTION Briefly describe your Company, including the Subsidiary or New Initiative you plan to present for that company:

o Provide a brief overview of the parent company. o Describe your new Initiative or Subsidiary for the existing company, including an

identifier (or name) for your idea and where it fits into the company structure. o Provide an Organizational Chart that shows the positions that will need to be filled.

Use the Organizational Chart template in your Assignment 1 Resources. o What is the mission for your new initiative? How does the new initiative/subsidiary

align with the existing company?

NEW PRODUCT OR SERVICE IDEA Describe your New Product or Service idea, by answering the prompts below:

o What is new and unique about your product or service? o What customer needs or desires does it satisfy? o What is the value proposition – i.e., why would someone buy your product or service?

Include key resources and key activities.

SWOT ANALYSIS Explain the Strengths, Weaknesses, Opportunities, and Threats for your idea, using the prompts below:

o Why is this the right time to implement this new business or venture? o What is distinctive, disruptive, and/or innovative about your product or service? o Include a SWOT Analysis. Use either the SWOT template or the SWOT Worksheet

provided in your Assignment 1 Resources. o Provide a detailed explanation of each SWOT quadrant.

* * * * * * * * * * * * * * * * * * * *

JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWI 575 – Assignment 1 (1208) Page 3 of 7

Option B – ENTREPRENEUR COMPANY DESCRIPTION Briefly describe the Start-up Company that you propose to create:

o What is the name for your new business? o When will your start-up business launch? o What will its mission be? o How many staff will you need? Provide an Organizational Chart that shows the

positions that will need to be filled. Use the Organizational Chart template in your Assignment 1 Resources.

o How fast do you plan to grow? o Where is your company based? Where does it or where will it do business?

NEW PRODUCT OR SERVICE IDEA Describe your New Product or Service idea, by answering the prompts below:

o What is new and unique about your product or service? o What customer needs or desires does it satisfy? o What is the value proposition – i.e., why would someone buy your product or service?

Include key resources and key activities.

SWOT ANALYSIS Explain the Strengths, Weaknesses, Opportunities, and Threats for your idea, using the prompts below:

o Why is this the right time to implement this new business or venture? o What is distinctive, disruptive, and/or innovative about your product or service? o Include a SWOT Analysis. Use either the SWOT template or the SWOT Worksheet

provided in your Assignment 1 Resources. o Provide a detailed explanation of each SWOT quadrant.

* * * * * * * * * * * * * * * * * * * *

JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWI 575 – Assignment 1 (1208) Page 4 of 7

Option C – NONPROFIT ORGANIZATION DESCRIPTION Briefly describe the Nonprofit Organization that you propose to create:

o Where will your nonprofit be set up? o Include 501c3 status. Use the source below to learn more about 501c3 status:

Research Source: https://smallbusiness.chron.com/501c3-corporation- 64124.html

o What is the mission? o What is the vision? o How many staff will you need? o Provide an Organizational Chart that shows the positions that will need to be filled.

Use the NPO Organizational Chart template in your Assignment 1 Resources. o How fast do you plan to grow?

NEW PRODUCT OR SERVICE IDEA Describe your New Product or Service idea, by answering the prompts below:

o What problem does your nonprofit organization address? o Who will benefit from your service? o What communities will your nonprofit organization serve? o What is the value proposition – i.e., why would someone support your organizational

mission? Include key resources and key activities. Use the source below to learn about creating a nonprofit value proposition:

Research Sources: https://prosper-strategies.com/nonprofit-value-proposition/ https://www.irs.gov/charities-non-profits/exempt-organization-types

SWOT ANALYSIS Explain the Strengths, Weaknesses, Opportunities, and Threats for your idea, using the prompts below:

o Why is this the right time to implement this new business or venture? o What is distinctive, disruptive, and/or innovative about your product or service? o Include a SWOT Analysis. Use either the SWOT template or the SWOT Worksheet

provided in your Assignment 1 Resources. o Provide a detailed explanation of each SWOT quadrant.

JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWI 575 – Assignment 1 (1208) Page 5 of 7

FORMATTING

§ Typed, double-spaced, using Ariel or Times New Roman font (size 11 or 12) with one- inch margins on all sides; references must follow JWMI Writing Standards format. Check with your professor for any additional instructions.

§ Your Organizational chart and your SWOT Analysis may be included in the body of your document or placed at the end of your document in an Appendix.

§ Include a Cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date.

§ Include a References page to identify your sources.

Note: The Cover page, References page, and Appendix (if used) are not included in the required page length.

JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWI 575 – Assignment 1 (1208) Page 6 of 7

Rubric: Assignment 1: New Venture – Game Plan

CRITERIA Unsatisfactory Low Pass Pass High Pass Honors

1. Briefly describe your Company, including its size, mission, and location. Provide an Organizational Chart to show the positions that will need to be filled. Weight: 30%

Did not submit or incompletely described the company basics, including size, mission, and location. Incomplete or missing Organizational Chart.

Partially described the company basics, including size, mission, and location. Student provided a partial Organizational Chart.

Satisfactorily described the company basics, including size, mission, and location. Student provided a satisfactory Organizational Chart.

Thoroughly described the company basics, including size, mission, and location. Student provided a good, clear Organizational Chart.

Exemplarily described the company basics, including size, mission, and location. Student provided an excellent Organizational Chart.

2. Describe your new Product or Service Idea. Include how it satisfies customer or community needs. Present your Value Proposition for the new product or service. Weight 30%

Did not submit or incompletely described the new product or service idea, and how it satisfies customer or community needs. Incomplete or missing explanation of the Value Proposition.

Partially described the new product or service idea, and how it satisfies customer or community needs. Partial explanation of the Value Proposition.

Satisfactorily described the new product or service idea, and how it satisfies customer or community needs. Satisfactory explanation of the Value Proposition.

Thoroughly described the new product or service idea, and how it satisfies customer or community needs. Clear explanation of the Value Proposition.

Exemplarily described the new product or service Idea, and how it satisfies customer or community needs. Excellent and detailed explanation of the Value Proposition.

3. Explain the Strengths, Weaknesses, Opportunities, and Threats that affect your Business Plan. Provide a SWOT Analysis visual, using the model provided. Weight: 30%

Did not submit or incompletely described the Strengths, Weaknesses, Opportunities, and Threats. Did not provide an adequate SWOT Analysis visual.

Partially described the Strengths, Weaknesses, Opportunities, and Threats. Provided a partial SWOT Analysis visual.

Satisfactorily described the Strengths, Weaknesses, Opportunities, and Threats. Provided a satisfactory SWOT Analysis visual.

Thoroughly described the Strengths, Weaknesses, Opportunities, and Threats. Provided a very good SWOT Analysis visual.

Exemplary description of the Strengths, Weaknesses, Opportunities, and Threats. Provided an excellent SWOT Analysis visual.

JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWI 575 – Assignment 1 (1208) Page 7 of 7

CRITERIA Unsatisfactory Low Pass Pass High Pass Honors

4. Clarity, logic, and writing mechanics.

Weight: 10%

Multiple mechanical errors. Much of the content is difficult to understand. Fails to follow the formatting instructions. The text does not flow well.

Several mechanical errors. Parts of the text are difficult to understand. The text does not flow well. Writer fails to justify his or her conclusions and assertions.

More than a few mechanical errors. Text flows well but lacks conciseness or clarity. Assertions and conclusions are generally justified and explained.

Few mechanical errors. Text flows well. Writing concisely and clearly expresses the writer’s ideas. Topics are rationally and logically developed.

No mechanical errors. Text Flows very well. Writing concisely and clearly expresses the writer’s ideas. Topics are developed in an excellent and coherent way.