SAFE July 4, first draft,
karinab123
July4SummerCCOM3714.2022.pptxJuly 4, 2022
COM3714
Assignment: Choose and develop the appropriate media to create your communication element. You can choose your own client and your own target audience. Stick to your client’s branding. Make sure your audience uses the media chosen.
Learn from what professionals have created using same medium.
3) Emulate best work
Create the first draft of your written or visual communication.
Read articles, watch videos about the challenges store owners and operators face this holiday season.
Select the information that best fits the medium you want to use.
4) Write or produce
1) Research the subject
2) Analyze information
How to approach the assignment
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How do you create an assignment?
See Resources module for how-to articles with examples, plus free apps for computer
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Written: blog post, memo, open letter, press release, speech
Graphical: Infographic, printed or digital ad, poster
Audio: interview, podcast or audio PSA
Video: Online, interview, PSA or vlog
Write in Word, free from FIU at http://freeoffice.fiu.edu/
Canva, Piktochart, templates and other free apps; see links, articles
Anchor and other phone apps; see links and articles for choices
Spark and other apps for devices and computers; see, links articles
What might the assignment look like?
Meme of no more than 100 words to locals with a funny spin on promoting your July 4th special for your client
Blog post of 500-700 words or podcast or vlog of 2-3 minutes on best ways to spend July 4th this year.
Social media campaign with six written and six visual elements promoting July 4th for a client.
Advertisement, print or digital format, for your client and its new COVID-safe July 4th special.
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How (EVERY) assignment works
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step 1
Think about your area of study:
Public Relations
Advertising
Applied Communications
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Which media fit your interests?
Blog post
Infographic
Interview audio or video
Online video
Podcast
Press release
Printed or digital ad
PSA poster, radio spot or video
Social media
Speech
Vlog
E-Newsletter
GIF
step 2: Select one of these media
Written
Blog post
Infographic
Memo
Press release
Social media
Speech
E-Newsletter
Multimedia
Infographic
Online video
Podcast
Printed or digital ad
PSA poster, radio spot or video
Social media
Vlog
GIF
E-Newsletter
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step 3: Select by area of study
Applied Communications
Blog post
Infographic
Interview audio or video
Memo
Online video
Open letter
Podcast
Speech
Vlog
GIF
Advertising
Infographic
Online video
Printed or digital ad
PSA poster, radio spot or video
Social media
GIF
Public Relations
Blog post
Infographic
Open letter
Press release
Social media
Speech
E-Newsletter
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Expectations
You’re not expected to be a proficient graphic artist, writer, announcer, videographer or communicator. That ability will come later. This course teaches you the fundamentals of written and visual communication so that you can perfect your skills and knowledge in your next classes.
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Assignment parameters
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Blog post (500-700 words)
Infographic (6 written & 6 visual elements)
Interview audio or video (3-5 minutes)
Memo (400-word limit)
Online video (2-3 minutes)
Open letter (400-word limit)
Podcast (3-5 minutes, solo or interview)
Press release (400-word limit)
Assignment parameters (continued)
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Print ad (any size or medium – print, outdoor, etc.)
Digital ad (Select social medium – Facebook, Instagram, YouTube, etc.)
PSA poster, radio spot or video (poster of any size, radio or video of 30 or 60 seconds)
Social media (Facebook or Twitter)
Speech (90 seconds to 2 minutes)
Vlog (2-3 minutes, solo)
Timeline
Please check Canvas for your first draft due date.
Please check Canvas for your final draft due date.
If you do a social media campaign and the file is too large, please separate files or provide links to the campaign if produced online.
Questions?
Email your professor for answers or request an editing session.
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