Cosmetic app
Keer49
JudgingTemplate1.docxJudging Template
Name of group:
Product
|
The Product Idea and buyer interest |
Strongly Disagree |
Disagree |
Neutral |
Agree |
Strongly Agree |
|
|
1. |
The team has described an opportunity that is fulfilling a need. (problem to be solved) |
|
|
|
|
|
|
2. |
The team has clearly described its product or service being offered |
|
|
|
|
|
|
3. |
The team clearly described the information gained from industry experts and buyer intention survey |
|
|
|
|
|
|
4. |
The team articulated a compelling consumer value proposition |
|
|
|
|
|
|
5. |
The team has outlined a credible business model for the product |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Industry and competition |
Strongly Disagree |
Disagree |
Neutral |
Agree |
Strongly Agree |
|
|
6. |
The team comprehensively reviewed the attractiveness of the industry with credible research |
|
|
|
|
|
|
7. |
The team comprehensively reviewed relevant trends with credible research |
|
|
|
|
|
|
8. |
The team comprehensively identified potential competitors |
|
|
|
|
|
|
9. |
The team identified its strong competitive advantages and how it will differentiate itself from its competitors. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Target Market |
Strongly Disagree |
Disagree |
Neutral |
Agree |
Strongly Agree |
|
|
10. |
The team did a good job identifying its initial target market |
|
|
|
|
|
|
11. |
The team did a good job researching and identifying characteristics of its target market |
|
|
|
|
|
|
12. |
The team showed credible market research data to support its market size claims – primary and secondary |
|
|
|
|
|
|
13. |
The team identified large and attractive secondary markets to serve over the long term |
|
|
|
|
|
|
Marketing |
Strongly Disagree |
Disagree |
Neutral |
Agree |
Strongly Agree |
|
|
14. |
The team explained it pricing strategy and rational as to why it will work |
|
|
|
|
|
|
15. |
The team has specifically described its promotional efforts and how it will compete against other companies for its target market |
|
|
|
|
|
|
16. |
The team’s distribution model is a good fit for its product/service and business model. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Sales Projections, Market Share, Financials |
Strongly Disagree |
Disagree |
Neutral |
Agree |
Strongly Agree |
|
|
17. |
The team has clearly explained its methodology for sales projection and forecasted sales and market share. |
|
|
|
|
|
|
18. |
The sales and market share seem reasonable and adequate to product the product |
|
|
|
|
|
|
19. |
The marketing budget seems reasonable |
|
|
|
|
|
|
20. |
The proforma statements seem reasonable and well researched. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Development Plan |
Strongly Disagree |
Disagree |
Neutral |
Agree |
Strongly Agree |
|
|
21. |
The team has outlined a credible and thorough plan for developing its first product or service. |
|
|
|
|
|
|
22. |
The team has clearly identified its resource requirements and these can be reasonably obtained. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Presentation |
Strongly Disagree |
Disagree |
Neutral |
Agree |
Strongly Agree |
|
|
23. |
The presentation was presented in a logical and succinct manner |
|
|
|
|
|
|
24. |
Audio visual aids are used to support and enhance presentation |
|
|
|
|
|
|
25. |
The presentation was clear and easy to understand |
|
|
|
|
|
|
26. |
The presenters clearly knew their material and were able to talk without notes and answer questions easily. |
|
|
|
|
|
|
27. |
The presenters showed enthusiasm for their idea |
|
|
|
|
|
|
28. |
The team has “sold” the idea to the prospective investor |
|
|
|
|
|
Presentation out of 100
Comments:
