Joyful Delicacy is a fast-food enterprise that focuses on the fast food service industry. It serves several delicacies that make its organization joyful. Joyful Delicacies is in a competitive industry that has opened room for some competitors in the industry due to the increased demand for fast food products. As such, the organization has to set a unique path from its competitors in the industry. To be competitive in the industry, Joyful Delicacies has placed many procedures that help acquire a target market and become competitive. As such, fast-food restaurants have focused on the quality of products that every fast-food chain is doing. What makes Joyful Delicacies unique is the vegetarian products offered. The business has focused on offering foods to vegetarians who are having difficult times with the products offered by the fast-food chains (Porter, 2011). The business has attracted a massive following as the business owners are pure vegetarians who have professionalized in designing vegetarian foods. Some of these products are bought fresh from the farmlands and packaged in simple, affordable dishes for middle-income persons.
There are very few fast food outlets that offer such products. Another element that makes this place unique is the surrounding of the business. Customers can enjoy the beautiful scenes of the environment as they make their orders. Another element that makes the fast-food chain competitive is the quality of services offered at the restaurant. With the aid of technology, the business can handle several clients as a tap on their phones makes each client request. Customers can place orders, pay for them using their phones, and come for their orders when ready. This is one tactic that has been embraced by very few organizations and will be helpful to in ensuring adequate customer satisfaction. The blended natural products offer a competitive advantage for the organization (Porter, 2011).
References
Porter, M. E. (2011). Competitive advantage of nations: creating and sustaining superior performance. Simon and Schuster.