Journal

Exploration

· Step 1 – Complete the  Marketing Skills module  (Links to an external site.) .

· Step 2 – Visit two or three of the following professional marketing organizations and explore their websites.

· Identify benefits available to members of the organization through the following links:

· American Marketing Association (AMA)  (Links to an external site.)

· Join SMA  (Links to an external site.)

· eMarketing Association   (Links to an external site.)

· Social Media Examiner  (Links to an external site.)

· Association for Business Communication (Links to an external site.)

· International Association of Business Communicators (Links to an external site.)

· Association for Women in Communications (Links to an external site.)

· Step 3 – Visit the University of Arizona Global Campus Career Center and explore the following resources available to you:

· Building and Optimizing a Modern Resume  (Links to an external site.)

· Schedule a Phone Appointment  (Links to an external site.)

· LinkedIn Overview and Best Practices  (Links to an external site.)

· Self-Assessment (Links to an external site.)

Skills Exploration Journal

In a journal, complete the following:

· Choose one skill you excel at and one skill you need to improve from each skills category in the module (broad, technical, and career).

· In three paragraphs for each skill category, reflect on why you excel in the skills you selected and how you plan to improve the skills that you identify as needing improvement.

· Be sure your explanation includes the professional marketing organizations you visited and the Career Services webpage you reviewed that help you improve your skills.