Week 5: Final Project and Student Response

MondayDec 11 at 8:51am

Manage Discussion Entry

Source-driven news

An enterprise news article is not the result of breaking news, a PR pro's pitch, press release, or an event. A news story of this kind is source-driven, meaning the story's substance is an insider's point of view. Perhaps you're a business writer and your source gives you an exclusive scoop about a local automotive manufacturer that is about to cut 100 jobs? The enterprise news story uncovers issues that shape events and breaking news!

As you look over the articles for your discussion post, take special note of what established journalists are doing to sell you their story. Is it the lead? The headline? Compelling sources? Fiery commentary? What techniques will you use to entice and keep the reader?