Research Paper
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JohnsonGerry_2013_CaseStudies_ExploringStrategyText.pdf
GUIDE TO THE MAIN FOCUS OF CASES IN THE BOOK PA
GE N
UM BE
R IN
T HE
B OO
K
CASES In tro
du ct
io n
to s
tra te
gy
St ra
te gy
le ns
es
Th e
en vi
ro nm
en t
St ra
te gi
c ca
pa bi
lit y
St ra
te gi
c pu
rp os
e
Cu ltu
re a
nd s
tra te
gy
Bu si
ne ss
-le ve
l s tra
te gy
Di re
ct io
ns a
nd c
or po
ra te
-le ve
l s tra
te gy
In te
rn at
io na
l s tra
te gy
In no
va tio
n an
d en
tre pr
en eu
rs hi
p
M er
ge rs
, a cq
ui si
tio ns
a nd
a lli
an ce
s
St ra
te gy
e va
lu at
io n
St ra
te gy
d ev
el op
m en
t
Or ga
ni si
ng fo
r s uc
ce ss
M an
ag in
g st
ra te
gi c
ch an
ge
Th e
pr ac
tic e
of m
an ag
em en
t
Pu bl
ic s
ec to
r/n ot
-f or
-p ro
fit m
an ag
em en
t
Sm al
l-b us
in es
s st
ra te
gy
544 The LEGO Group : adopting a strategic approach ● ●
549 The global pharmaceutical industry – in the land of shrinking giants ● ● ●
559 Vodafone : developing communications strategy in the UK market ● ● ●
567 Global forces and the Western European brewing industry ● ● ●
571 A source of cheap energy or a source of problems – the potential benefits and costs of shale gas ● ● ●
575 H&M in fast fashion: continued success? ● ● ● ● ●
583 The Formula One constructors : capabilities for success ● ● ● ●
591 Integration of a Corporate Social Responsibility programme in Coloplast ● ● ●
595 Manchester United FC : still successful despite new threats ● ● ●
600 Pierre Fabre : culture and the challenges of internationalisation ● ● ● ● ● ●
606 Adnams – a living company ● ● ● ● ● ● ●
612 Ryanair : the low-fares airline – future directions? ● ● ● ● ●
624 Marks & Spencer : is this as good as it gets? ● ● ● ●
629 Hotel du Vin : strategic entrepreneurship and innovative continuity in the boutique hotel sector ● ● ●
● ●
634 Going for growth: Teva’s global strategy ● ● ●
● ●
639 CRH plc : dimensions of successful corporate strategy ● ● ● ●
647 SABMiller : from strength to strength ● ● ●
657 The internationalisation of Tesco – new frontiers and new problems ● ● ●
662 Gridsum and the Microsoft partner ecosystem: engaging in China and beyond? ● ● ● ●
Key: ●● = major focus, ● = important subsidiary focus
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C o p y r i g h t 2 0 1 3 . P e a r s o n .
A l l r i g h t s r e s e r v e d . M a y n o t b e r e p r o d u c e d i n a n y f o r m w i t h o u t p e r m i s s i o n f r o m t h e p u b l i s h e r , e x c e p t f a i r u s e s p e r m i t t e d u n d e r U . S . o r a p p l i c a b l e c o p y r i g h t l a w .
EBSCO Publishing : eBook Collection (EBSCOhost) - printed on 2/9/2021 9:53 PM via AMERICAN PUBLIC UNIV SYSTEM AN: 1418653 ; Johnson, Gerry.; Exploring Strategy Text & Cases Account: s7348467.main.ehost
PA GE
N UM
BE R
IN T
HE B
OO K
CASES In tro
du ct
io n
to s
tra te
gy
St ra
te gy
le ns
es
Th e
en vi
ro nm
en t
St ra
te gi
c ca
pa bi
lit y
St ra
te gi
c pu
rp os
e
Cu ltu
re a
nd s
tra te
gy
Bu si
ne ss
-le ve
l s tra
te gy
Di re
ct io
ns a
nd c
or po
ra te
-le ve
l s tra
te gy
In te
rn at
io na
l s tra
te gy
In no
va tio
n an
d en
tre pr
en eu
rs hi
p
M er
ge rs
, a cq
ui si
tio ns
a nd
a lli
an ce
s
St ra
te gy
e va
lu at
io n
St ra
te gy
d ev
el op
m en
t
Or ga
ni si
ng fo
r s uc
ce ss
M an
ag in
g st
ra te
gi c
ch an
ge
Th e
pr ac
tic e
of m
an ag
em en
t
Pu bl
ic s
ec to
r/n ot
-f or
-p ro
fit m
an ag
em en
t
Sm al
l-b us
in es
s st
ra te
gy
666 Severstal and the global steel industry ● ● ● ● ●
671 FeedHenry – innovating in the cloud ● ● ● ● ●
676 Flight Centre Limited ● ● ● ●
● ● ●
680 Strategic leadership and innovation at Apple, Inc. ’ ● ● ● ●
686 ‘Where’s Irene and just exactly is she up to?’ The acquisition of Cadbury PLC by Kraft Foods , 2010 ● ● ●
695 Gazprom and NIS : the oil and gas industry in Serbia ● ● ● ●
700 International HIV/AIDS Alliance (B) : a strategy for 2020 ● ● ● ● ●
● ●
707 The Mexican narco-trafficking problem ● ● ● ●
715 Dancing with the mouse: a strategic metamorphosis at Ocean Park , Hong Kong ● ● ● ●
721 GMB : strategic leadership in a trade union ● ● ● ●
● ●
727 Academies and Free Schools ● ● ●
● ●
731 Paul Polman and the revitalisation of Unilever ● ● ● ●
738 LEAX : managing growth in a volatile world ● ● ● ● ●
742 Changing tracks at Babcock Rail ● ● ● ●
749 In the boardroom at HomeCo ● ● ● ● ● ●
755 QR National – Aurizon ● ● ● ●
Key: ●● = major focus, ● = important subsidiary focus
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EBSCOhost - printed on 2/9/2021 9:53 PM via AMERICAN PUBLIC UNIV SYSTEM. All use subject to https://www.ebsco.com/terms-of-use
