Research Paper: Outline & Key Sources

Outline and Key Sources: Marketing and Promotion of Sport Events

Marquail Johnson

Liberty University

06/02/2019

· Abstract

Sporting events have become global media events that are most profitable and are being carried out on a large scale. Sports activities are, therefore, not only a means of entertainment, lifestyle, and occupation but a form of business as well where promotion, marketing, and advertisement are core tools to generate huge profits. This research paper, therefore, discusses the aspect of marketing and promotions of sports events.

· Introduction

Sports plays a crucial role in the daily lives of people across the globe as they can be actively engaged, supporters, or just spectators. The management team and entrepreneurs are engaged in sports facing adverse issues such as defining approaches that can be persuasive to the advertisers to buy commercial time when the sport is in progress or allure the customers to buy specific sports equipment among promoting other activities. Comment by Blosser, Phillip Edwin (Sport Management): Confusing wording. Break these ideas up into smaller sentences.

· Thesis Statement

This research paper will focus on marketing and promotional aspects in sports events touching about the games, athlete, and participants.

· Sports Marketing

This section will analyze the concept of sports marketing, its history, benefits, marketing of teams and events and views on sports marketing (Fullerton, 2010). Comment by Blosser, Phillip Edwin (Sport Management): Fullerton is not a peer-reviewed source. You will need to find good sources for this information. Same comment for the next section.

· Marketing Communication: Communication Theory

Sports organizations create a bond or engage with their audience through communication and thus analyzing communication theory will be essential in the analysis of how communication strategy can be integrated into marketing and promotion purposes (Belch, 2009; Fill, 2013).

· Marketing Mix and Promotion

This section will analyze the essential elements of sports which are ;

I. personal selling

II. licensing

III. public relations

IV. sponsorship

V. advertising (Mihai, 2013).

· Effectiveness of Sports Marketing Strategies

This section will aim at enhancing knowledge on how the marketing strategies can be used by sports marketers to ensure brands that can resonate with their customers (Dees, Bennett, & Villegas, 2008).

· Sports Marketing Agencies Comment by Blosser, Phillip Edwin (Sport Management): No sources are listed for this section. Most sport marketing activities are carried out directly by sport organizations without relying on an agency. There is a place for these agencies, so I am not saying to skip the section. It does need to be based on a research source, however.

This section will analyze agencies through which marketing and promotion activities can be carried through and the services that they offer within the US.

· Current Trends In Sports Marketing

There has been a growing trend towards how sports are being advertised in efforts to guarantee considerable profits from their investments (Mair & Whitford, 2013). Some of these trends that this section seeks to analyze include using social media and the follower phenomenon, globalizing sports fan bases, and the rising of female sports fans.

· Conclusion Comment by Blosser, Phillip Edwin (Sport Management): The second half of the outline is better and uses the correct type of sources. You will need to add more of the research sources – not books – and can do so to restructure the first part of the outline.

The various highlighted aspects will be organized into subheadings for thorough analysis, and the overall factors will give insights on The overall topic of marketing and promotions of sports events.

References Comment by Blosser, Phillip Edwin (Sport Management): You needed to have a paragraph or two for each source that provides a brief explanation of the source and your justification for including it in your paper. This was shown in the example on Blackboard.

Belch, B. &. (2009). Advertising and Promotion. 8th edn. New York: McGraw-Hill.

Dees, W., Bennett, G., & Villegas, J. (2008). Measuring the effectiveness of sponsorship of an elite intercollegiate football program. Sport Marketing Quarterly, 17(2).

Fill, C. (2013). Marketing Communications brands, experiences, and participation. 6th edn.

Fullerton, S., (2010). Sports marketing. New York: NY: McGraw-Hill Irwin.

Mair, J., & Whitford, M., (2013). An exploration of events research: event topics, themes, and emerging trends. International Journal of Event and Festival Management, 4(1), 6-30.

Mihai, A. L. (2013). Sports Promotion Mix. EA- Practical Application of Science , Volume 1, Issue 2(181-185).