LP762-L2 WEEK 7

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Lillyvanian Systems Case--Exhibit 1:

Lillyvanian Systems Divisions/Company Structure

Lillyvanian Cables (1948-1962); Lillyvanian Systems (1963-1977)

Lillyvanian Construction

Lillyvanian Cement & Concrete

Lillyvanian Construction Equipment Rental

Lillyvanian Manufacturing

LS Payroll Services

LS Security Services

*Lillyvanian Systems* (1977-2002)
*LS Construction Division*	*LS Manufacturing Division*	*LS Consulting, Sales & Marketing*	*LS Service Industries*
Lillyvanian Construction	Lillyvanian Manufacturing	LS Urban Planning, Design & Consultation	Lillyvanian Construction Equipment Rental
Lillyvanian Cement & Concrete	LS LRV and Tram	LS Sales Department	LS Payroll Services
LS Powerplant Construction	LS Solar	LS Marketing Division	LS Security Services
LS Fiber Optics	LS Wind & Water Power		LS Finance
	LS Clothing & Shoe

*Lillyvanian Systems* (2002-2014)
*LS Leadership & Planning*	*LS Manufacturing*	*LS Service Industries*	*LS Financial Services*	*LS Lifestyle Brands*	*LS Technologies*
LS Leadership (Administration, Financial Operations & Planning)	Lillyvanian Construction	LS Urban Planning (Governmental Projects)	LS Financial (Europe)	LS Work Clothes	LS Fiber Optics
LS Sales	Lillyvanian Building Supplies (C & C Operations)	LS Planning (Corporate Projects)	LS Financial (Americas)	LS Shoes	LS Alternative Technologies (Solar, Wind & Water+)
LS Marketing	LS Powerplant Construction	LS Architectural Specialists	LS Financial (Asia)	LS Children’s Shoes	LS Web Consulting
LS Human Resources & Personnel Management	Lillyvanian Equipment (Manufacturing, Sales & Rentals)	LS Landscaping	LS Financial (Africa)	LS Hip Hop Brands	LS Future Space
	LS LRV, Tram & Maglev	LS Payroll Services		LS Liquor and Spirits	LS Innovations
		LS Security Services

Lillyvanian Systems Case--Exhibit 2:

Lillyvanian Systems Divisions (Revenue Centers)/Revenue in Millions (Lillyvanian Darpa)(1)

Division

1948

1953

1958

1963

1968

1973

1978

1983

1988

1993

1998

2003

2008

2013

LCS

2.38

N/A

7.93

23.45

45.34

59.67

73.24

98.78

124.56

133.23

300.81 (3)

324.56

320.84 (4)

541.85

720.54

LC & C

N/A

3.18

11.76

21.43

31.21

38.56

54.32

75.43

81.23

140.32

154.32

N/A (9)

N/A

LBS

N/A

160.12

199.23

301.45

LCEC

N/A

1.89

4.87

8.34

9.45

12.32

18.45

34.56

45.34

68.34

101.34

N/A (10)

N/A

2.13

9.45

20.12

24.12

34.56

50.34

62.33

73.24

115.34 (3)

180.23

N/A (10)

N/A

270.79

270.68

286.90

LS PS

N/A

0.53

3.89

8.45

10.34

18.45

29.87

45.44

46.34

73.45

74.02

64.54

61.34

59.34

LSSS

N/A

0.41

1.89

3.19

15.34

16.74

18.34

21.22

30.13

41.23

44.52

98.34 (5)

101.23

120.34

LSPC (6)

N/A

42.21

110.34

118.34

189.67

301.29

(7)

350.27

270.36

301.87

LSFO (6)

N/A

10.32

19.77

50.38

67.89

80.34

90.12

LSLRVT (6)

N/A

(2.34)

21.56

28.45

22.45

30.12

31.45

29.67

38.23

LSSP (6)

N/A

(4.52)

1.89

(2.14)

4.32

9.82

N/A

LSWWP (6)

N/A

(2.18)

(2.13)

3.89

5.23

12.34

N/A

LSALT (14)

N/A

46.74 (8)

42.45

53.67

LSCS (6)

N/A

5.98

19.21

27.34

37.22

N/A

LSWC (13)

N/A

270.23

350.83

360.23

LSSH (13)

N/A

103.45

180.23

190.56

LSCHS (13)

N/A

12.34

45.23

65.42

LSHHB (13)

N/A

15.83

63.24

83.48

LSUPDC (6)

N/A

21.23

28.34

31.24

45.36

51.23

N/A

LSUPGP (11)

N/A

41.22

42.20

42.78

LSUPCP (11)

N/A

10.01

22.03

24.11

LSAS (11)

N/A

3.21

5.34

6.28

LSL (11)

N/A

4.67

5.45

8.23

LSF (6)

N/A

35.89

89.23

120.34

130.26

150.46

N/A

LSFE (12)

N/A

53.45

46.23

49.35

LSFA (12)

N/A

81.23

48.71

62.67

LSFAA (12)

N/A

67.28

61.23

81.87

LSFAF (12)

N/A

15.23

16.45

19.23

LSLQS

N/A

4.61

14.68

28.99

LSWEB

N/A

21.23

61.23

84.34

LSFUTURE

N/A

(11.25)

LSINNOV

N/A

(18.34)

ABBREVIATION KEY:

LCS=Lillyvanian Cables; LC=Lillyvanian Construction;

LC & C-Lillyvanian Cement & Concrete (later known as LBS/Lillyvanian Building Supplies); LCEC=Lillyvanian Construction Equipment Rental;

LM=Lillyvanian Manufacturing; LSPS=LS Payroll Services;

LSSS=LS Security Services; LSPC=LS Powerplant Construction;

LSFO=LS Fiber Optics; LSSP=LS Solar Power;

LSLRVT=LS Light Rail Vehicle and Tram Construction/Maglev; LSWWP=LS Wind & Water Power;

LSCS=LS Clothing & Shoe; LSUPDC=LS Urban Planning, Design & Consultation; LSF=LS Finance; LE=Lillyvanian Equipment;

LSUPGP=LS Urban Planning Governmental Projects; LSUPCP=LS Urban Planning Corporate Projects; LSAS=LS Architectural Specialists; LSL=LS Landscaping;

LSFE=LS Financial Europe; LSFA=LS Financial Americas;

LSFAA=LS Financial Asia; LSFAF=LS Financial Africa;

LSWC=LS Work Clothes; LSSH=LS Shoes;

LSCHS=LS Children’s Shoes; LSHHB=LS Hip Hop Brands;

LSLQS=LS Liquor and Spirits; LSWEB=LS Web Consulting;

LSFUTURE=LS Future Space; LSINNOV=LS Innovations

(1)-Lillyvanian Darpa exchange rate with U.S. dollar (:$) equated at 2014 rate of 1:2.34 for above figures

(2)-Figures for LCS only available for 1948 due to company name change and creation of division structure

(3)-Major increase in LCS and LM revenues attributed to access to former Eastern Bloc countries as of 1989

(4)-Decrease in growth curve for LCS revenues attributed to rise of global terrorism and impact on efforts in the Americas

(5)-Significant increase in revenue growth for LSSS attributed to rise of global terrorism and increase requests for services

(6)-Subdivision created in 1977 or later

(7)-Significant increase in LSPC revenue growth attributed to expansion into Asian development zones

(8)-Significant increase in LSSP revenue growth attributed to acquisition of contract in Arizona in Southwestern U.S.

(9)-LC & C renamed LBS in 2002 Transition as part of “2000+ Initiative”

(10)-LCEC & LM merged and renamed Lillyvanian Equipment (LE) as part of “2000+ Initiative”

(11)-LSUPDC broken into LS Urban Planning Governmental Projects, LS Urban Planning Corporate Projects, LS Architectural Specialists, and LS Landscaping subdivisions as part of “2000+ Initiative”

(12) LSF broken into LS Financial Europe, LS Financial Americas, LS Financial Asia, LS Financial Africa as part of “2000+ Initiative”

(13) LS Clothing & Shoe was changed into: LS Work Clothes, LS Shoes, LS Children’s Shoes & LS Hip Hop Brands as part of “2000+ Initiative”

(14) LS Solar Power and LS Wind & Water Power merged into LS Alternative Technologies as part of “2000+ Initiative”

Lillyvanian Systems Case--Exhibit 3:

Lillyvanian Systems Advertising Slogans

Years	Advertising Slogan for LS
1948-1962	“Lillyvanian Cables: We are building for you.”
1962-1973	“Lillyvanian Systems: We are building for you.”
1974-1982	“LS—We make your life better.”
1983-1985	“LS—We make building better.”
1985-1989	“Lillyvanian Systems: We Do Good Work.”
1990	“Lillyvanian Systems: We Don’t Mess Around and We Build Better Than Anyone Else.”
1991-2004	“LS Makes Life Better”
2005-Present	“LS”

Lillyvanian Systems Case--Exhibit 4:

Chief Executive Officers of Lillyvanian Systems (Lillyvanian Cables from 1948-1962)

Chief Executive Officer	Years in Role
Nathan Smith	1948-1980
George Smith	1980-2002
Malcolm Reynolds	2002-2007
John Smith	2007-Present