Assignments

The Effects of a Changing Market: Analysis and Recommendations – John Deere

College of Southern Nevada

Your Name Here

John Deere – Analysis and Recommendations

Provide introductory paragraph or two. Make it interesting to draw in the reader

Analysis

Include an extensive analysis of John Deere’s existing target groups and target groups that the organization can go after to expand their market share. At a minimum, you must cover the following groups in your analysis.

Hispanics. Explain how the organization will successfully target this group. What are the preferences of this group? Provide citations/research that supports your claims.

African Americans. Explain how the organization will successfully target this group. What are the preferences of this group? Provide citations/research that supports your claims.

Females. Explain how the organization will successfully target this group. What are the preferences of this group? Provide citations/research that supports your claims.

Recommendations

Explain how the organization should budget the money available by groups mentioned above. What activities or tactics should the organization launch or use to successfully expand their market share in each of the areas above. Be sure to provide HOW John Deere will do this.

Social Media. For example, the organization may decide to target one or all of the groups above using social media. If so, explain HOW they will do this. (You do not have to use all listed. Just ideas to get you started).

Ad Campaign.

Television Campaign.

Focus Groups.

Surveys.

Special Events.

Endorsements.

Conclusions

Here you will provide a wrap up. Explain why John Deere should spend time and money expanding their target groups/market share. Explain the benefits of expanding market share. Explain what may occur if the organization does not expand their market share.

References