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JohnCorpeningProjectProposalRevision.docx

Circus Coffee House Project Proposal

By

John Corpening

Project Estimating & Budgeting

Dr. Febry

Circus Coffee House

1

7/30/20

1

Executive summary

Consumers' curiosity is strong in the coffee-house business. We shall launch the project in the northwest region of Santa Fe called Circus Coffee. We have limited it to the central and eastern regions. In a warm and relaxing environment, the Circus Coffee will provide its consumers with premium food, service, and entertainment at a fair price. The coffee house will offer consumers a range of choices. All kinds of coffee and tea are open. Juice, beer, and non-alcoholic beverages will also be on offer. Wine will be on offer along with food. Breakfast, lunch, and dinner will be served in Circus Coffee.

The building's interior design will concentrate on the creation of a comfortable setting. They will split circus Coffee into various areas. They shall fill most of them with tables and benches, others have large vintage lined couches and seats, end tables, dining tables, bookshelves full of books and newspapers, lamps, and tongs. Installation of a public address system to facilitate the hearing of the music and the entertainment. There should be a large array of table games.

Goals

The aims of the company are to build significant profits and a market and operating atmosphere that benefits both the client and the employee.

The three key goals Circus coffee aim are:

To create a sustainable business model that nets an income over $70,000 annually in three years ' time

To create a customer base of people living and working in the area. These individuals are looking for a safe and fun environment that will cater to people of all ages.

To build a company brand that could have to the potential for expansion into other areas of the world.

Objectives

The main goal of the company is to create a Brand that can grow. Some of the key objectives to help us get there are:

1: Lock in and secure the financing for the company

2. Lock in and secure the building

3. Select our key suppliers and resources

4. Obtain all necessary equipment

5. Hire and train all personnel needed to run the business

6. Create client base through advertisement and word of mouth soliciting

Project description

Circus Cafe will be a coffee house/restaurant at Hart Center, 37th major street, and Holgate's southeastern corner. The coffee house gives its consumers a range of choices. All kinds of coffee and tea are open. Coffee options vary from espresso to latte and mango to strawberry mocha. The teas range from English to herbal.

Juice, beer, and non-alcoholic beverages will also be on offer. Wine and alcohol are on offer for those who prefer to try something special. A bottle or a carafe will order wine. They will distribute the brew in micro-brewed cans.

Since they divide Circus Coffee into various sections. The advantage of original sections is that customers can take part disturbing no one in different activities (i.e. policy discussions won't interfere with music or music won't interfere with those play board games or readings).The focus ought to be on supplying the consumer with a friendly atmosphere where they continue to live and come back several times (Cheng, Al Saglab, & Cavanaugh, 2016).

Key Customers

The consumers are people between the ages of 17 and 60. The salary ranges from $20,000 to $100,000 yearly. Customers will be from the nearby regions about three kilometers from Circus Coffee. They are white-collar workers with expensive income (managers, professionals, etc.). The level of education can vary from certain colleges to postgraduate courses. They limit most areas funded about 10 percent. This 10% are typically customers who come to watch a single entertainer or poetry. Much of the consumers provides a calming, conversational, and table gaming environment.

Urban population

Another target demographic of Circus Coffee is the modern urban population. Perhaps they are at the outset. Most people around Circus Coffee are located on the fringe of metropolitan areas, or more from the capital.

High income spenders

We also describe the target customers for Circus Coffee as affluent or high sales. Many shops that will surround Circus Coffee are owned by middle-income neighborhoods where residents lack these high incomes.

Since these citizens get disposable income and can spend it on luxury coffee drinks. We will not splurge on other items as much as higher income consumers but will enjoy treating themselves to their favorite coffee and occasionally a sandwich, snack or chocolate breakfast to go along.

Key Stakeholders

1. Project manager - John Bedi

2. Project Core Team -Benson White

-Martin Beach

-Simon Saw

3. SMEs Expert-auditing and accounting after consulting with the project core team. Southern trust corporation will provide financial risk management and banking services.

Organization

The Sole Proprietorship operation will run Circus Coffee. Shareholders will be part of the operation. After three years, these shareholders would receive anonymous investment bonuses. Two years in identical increments of interest. They will charge all contributions. The shareholder shall be liable for the overall administration. A general manager and managers would remain in position.

Milestones

Circus Coffee has established three milestones for the entire company. Both the benchmarks are tangible to chart progress and measure the capacity of the accountable agency to meet the milestone.

1. Completing a business plan.

2. First significant account: This will be the first significant account to have a substantial recurring revenue source for the company.

3. Profitability: This is a vital milestone for the accounting / finance team.

Project milestone

Project deliverable

Target date

responsibility

Project charter approved

July. 20, 2020

Project manager

Project shareholders approve

August 20, 2020

Project manager

Project plan completed

September 17, 2020

Project manager, shareholder leader

Project plan approved

October 20, 2020

Project manager

Project teams are assembled

December 20th, 2020

Project manager, team leader shareholder

Plans of the project initiated

January 2, 2021

Project manager, team leader shareholder

Obtain finances

March 15, 2021

Project manager

Project plans completed

May 16th, 2021

Project manager

Customer acceptance trial

June 7th, 2021

Project manager, team leader shareholder

Project completion

July 20, 2021

Project manager

Timeline

I schedule our timeline for opening the Circus coffee restaurant for July 2021. To get financing for the operations, it must prioritize a strict timeline (Penrod, 2003) to ensure we are ready to open at the beginning of July 2021. To guarantee success and that all financing, licensing operation, and construction, it is to have a monthly timeline for the entire year of operation to meet the objectives (Chikati, 2010). 

Time

Activity

July 2020

Business charter and completion of the proposal

August 2020

Financial analysis for shareholders complete

September 2020

Meet with architects regarding interior design

October 2020

Meet with estate agents to identify the location

December 2020

Financing secured, construction begin

January 2, 2021

Begin marketing campaign

March 2021

Management training begin and crew workers and purchase all required equipment

May 2021

Install all necessary equipment, hiring and training complete

June 2021

Heavy advertisement campaign for opening

July 2021

Ready for open July 20th 2021

Cost/budget

Start-Up Expenses

Shareholders Initial cash contribution

$16,100

Equipment cost

$23,000

Interior design cost

$20,000

Operating cost

$30,700

Investors

$10,000

Total available cash

$99,800

Total Cost of Capital Equipment

Starting stock

$5,000

Rental cost

$14,238

Equipment

$30,800

Legal Fees

$700

Accountancy charges

$2,000

Licenses & Permits

$16,000

Interior design work

$40,000

Deposits

$500

Advertisement

$1,000

Publicity and promotion

$1,000

Other

$1,000

Total Start-up Expenses

$112,238

Opening Cash Balance

$12,438

Staffing resources

General manager

This is vacation position. Position requirements require ten years of restaurant experience and at least five years in certain types of supervisory positions. This is better to get a bachelor’s in hotel and restaurant operations. A currency and verifiable references shall send to the applicant for this position. The assessed candidate is only hired by the manager.

Superintendent of Shift

They require five years of restaurant job experience. As a server for at least 3 years.  One must be 21 years old at least. We must have a polite and excellent attitude and a decent personal grooming.

The personnel and hostess will monitor on their shift. They will under the managing director. The shift manager also works in a server and waits on tables, taking food and beverage orders for consumers, and acting as a customer’s cashier.

Cook

They must train the cooks for over five years, three of which will not be an employee as chef. The cook should at least have a high school certificate. The cook shall present a curriculum vitae and complete a request. The proprietor and the general manager will interview and hire.

Cooking food in the kitchen is the duty of the cook. They are often responsible for the planning and stockpiling of foodstuffs in advance. Their duty is to ensure a safe, sanitary and functioning environment is preserved in the kitchen. You track and train the cook.

Non-staffing resources

Inventory Accounting System

Using this system, the cost of the product is determined, it sends inventory types for supplies, it issues records; it correlates actual use with an estimated use of objects, and the items used are the best. It tracks suppliers, allows name or product object codes. Automatic invoice delivery corresponds to the general number of the leader account. Buying and sales statistics, information on the extent of quality management, pricing data, and market volatility.
Cash Register

Circus coffee will use Quix 3000 Touchscreen cash register application. The embedded device program will print hard or soft guest checks, use remote printers and files, and pursues computer terminal on or off the network. Produces program, portal, or revenue center control reports.

Conclusion

The time to launch a coffee house in Santa Fe town is perfect. Coffee-houses are effective. There are no other locations on the south-east side of Santa Fe. The Coffee Club in Santa Fe Park and Key is the nearest rivalry. A client from our region has to travel 20-30 minutes to find a coffeehouse. Much of the buildings is on the west side of the area. Those in the downtown area are launching. The project would have a sizeable community of individuals, including restaurants and companies of comprehensive experience.

References

Cheng, J., Al Saglab, B., & Cavanaugh, A. (2016). Project Proposal: Outback Restaurant–Kitchen Process Improvement.

Chikati, J. (2010). The project proposal writing handbook. John Chikati.

Penrod, J. (2003). Getting funded: Writing a successful qualitative small-project proposal. Qualitative health research13(6), 821-832.