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SOCIAL MEDIA IN BUSINESS
Joanna Nasser
ENG115
10/08/2018
Introduction
The use of social platforms has transformed the world into a global village.
Millions of users have social media accounts with various companies
Companies connect with customers.
Strong social media presence.
Brand Awareness and Loyalty
Social media is key to creates brand
If the content posted is worthy sharing then more people will get to see it (Laroche, Habibi & Richard, 2013).
The multiplier effect
Companies and information sharing
Website Traffic
Sharing posts on the company's social media (Fan & Gordon, 2014).
More people get to know about new products or offers that the company is having.
The brand continues to become popular among online customers.
Engaging Customers
Feedback from customers about their products (Scott, 2015).
Customers concerns or complaints (Fan & Gordon, 2014).
Giving prompt and timely.
Suggestions about service delivery.
Tracking Competitors
Easy to monitor the advances of competitors.
Other companies also post their new deals, (Fan & Gordon, 2014).
Companies can also compare social media followers of their competitors and make decisions on they can improve their following.
Target Audience
Different age groups of customers.
Easy to reach out to a certain group.
This makes it easy for a company to advertise to a certain group.
Friends and Family who may need the product or service.
Affordable Marketing
Advertising easily (Ashley & Tuten, 2015).
Posts on the company's page will be viewed thousands of followers and others will also be able to share.
Reducing the cost of advertising through mainstream media(Ashley & Tuten, 2015).
Thousands of social media accounts are opened every day
With a small fee a company can sponsor its advertisements to reach more people(Ashley & Tuten, 2015).
Customer Service and Customer Care
Specific time to address customer issues and they are able to respond immediately.
Becomes easier and cheaper using social media.
Public Relations
Companies engage in various public relations activities.
01
Broadcasting events live on social media.
02
Social media is therefore a great way of advancing public relations efforts.
03
Negative Impacts
Social media has the power to destroy image of company. (Fan & Gordon, 2014).
Unsatisfied or disappointed customers write negative posts.
Government authorities social media pushes for action.
Hashtags are used to make such topics to trend on social media
Conclusion
The impact of social media on business processes has been memorable.
Customer care and public relations efforts are also boosted through social media
Brand loyalty is also established
Strong social media presence is a plus for advertising.
On a negative note, social media presence requires companies to be highly accountable
References
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27.
Fan, W., & Gordon, M. D. (2014). The power of social media analytics. Communications of the ACM, 57(6), 74-81.
Laroche, M., Habibi, M. R., & Richard, M. O. (2013). To be or not to be in social media: How brand loyalty is affected by social media?. International Journal of Information Management, 33(1), 76-82.
Scott, D. M. (2015). The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley & Sons.
