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To Be a Celebrity Manager

Recently, a TV show is very popular in China is Called “A Celebrity and His Manager”. Many people want to watch it because their idol will be shown, but the most attractive point for me is that I want to be a celebrity manager in the future. I want to know the relationship between the celebrity and the manager from this show. As a celebrity manager, the most important thing is to deal with the relationship with your celebrity. And I think the best relationship between a celebrity and his manager is a friendship.

Celebrity manager is a new profession in China and there is no long history with other cancers. Transforming the development of the entertainment industry, celebrity managers have caused people. People became curious about the lives of managers, and then published a large variety show "Celebrities and His Managers", which described the stories between celebrities and managers, and the communication between managers and companies. At the beginning of the film Yang Tianzheng, the CEO of Yixin Entertainment Company, explained why she participated in the show. She also can makes mistakes and doubts her decision. In an unpredictable market in China, every entertainment manager is facing tremendous pressure. When an actor's tens of millions are paid, the payment may be reduced to 100 The economic bubble has disappeared and artists have reduced their income.

The quality of the manager directly determines whether the artist will be promoted from newcomer to star, or whether he will remain unknown and waste his youth. What we mean by a good broker is a broker who digs new people and makes them a new start. However, many people mistakenly believe that top brokers are brokers with many stars. To be clear, this manager looks like a celebrity manager because it has a lot of popular artists, not because the manager is able to train newcomers to become stars. As a result, artists are looking for top creative managers. Many people only look at the appearance of the agency and think that as long as they are artists of a large agency, they can become famous as quickly as the company's star-artists. But for artists, in addition to receiving training, the most important thing is to go to the field to exercise, which is what a senior agent can do. Executives establish and maintain extraordinary relationships with directors through job selection and personality analysis, which is also the difference between general managers and executives. Therefore, new immigrants must choose such top brokers. Many newcomers only see the gorgeous appearance of general brokerage companies but miss the broker that suits them. Many large economic companies are indeed very systematic and have many preferential policies for artists, but this is not directly proportional to the ability of individual managers. In addition, artists and managers must cooperate well, and most importantly, they must trust each other. In South Korea, some successful artists have no contractual relationship with managers, and their trust is beyond the scope of legally protected contracts. Although this situation is not common, this trust-based relationship between artist and agent is ideal.

Artists can move freely in their own creative fields, but they are inseparable from managers in market analysis, development positioning, career planning, work arrangements, and life chores. In addition to work, managers need to have "special feelings" about artists, such as empathy and tolerance for artists, because the "products" they serve are people. Therefore, artists and managers must trust each other very much. They are not only working partners but also their close friends. Based on such a special professional relationship, same-sex artists and managers can still understand, but the opposite sex may cause public criticism, and sometimes they may not be able to distinguish the nature of this relationship. In addition to emotional criticism, another is a debate about interests. Baoqiang Wang's manager Song Bao is a typical example.

Artists and managers are "symbiotic subjects of interest." Emotionally, they can rely on each other and encourage each other. Such a special "revolutionary friendship" is enviable. However, in order to develop their career paths in the long run, both parties should grasp the line between work and friendship. In particular, the manager's job responsibilities are also from the perspective of the artist, paving the way for the better development of the artist, and cannot become an artist. Stumbling blocks, so be more disciplined and understand how to get along.

In addition to artists from the performing arts world, they are born with aura and resources, and most dazzling stars have a small and transparent stage. Many agents have grown up from a period when artists were less transparent, often building friendships with other artists for revolutions and comrades. The two are not only closely related to economic interests. In private life, the nearly 24/7 companionship and protection of agents and artists make it easy for artists to rely heavily on agents. Especially when a young artist makes his debut, if he can meet a sincere agent, don't want to show up in the entertainment industry, take care of himself, and strive for development opportunities and space for himself, then a person is easily moving. On the basis of moving, it is easier to become best friends. And when they become friends, the manager will consider more details for the celebrity. After something or money-related things happen, managers will get more benefits for their celebrities.

Compared to their predecessors, the younger generation of agents are better at using the Internet to create themes for artists, increase their reputation and create their labels. When facing public relations incidents, they are more proactive than holding hands. The traditional attitude of "Qingren" has been ignored. They have a big head, a lot of ideas, Internet thinking, professionalism, and execution. In a way, they represent the future of the brokerage industry. For newcomers, the role of the agent is very important, because, at this stage, the agent is more professional than the artist. Agents have a lot of room for how to develop and plan an artist's career. This veteran artist has been in the industry for a long time and knows what he wants. What agents need to do is make artists better. You don't need to tell him what to do. He has more ideas than you. Under the capital market, the artist's brand and personal value will be maximized, and the task of resetting the agent will be changed from "mother" and "boss" who become real professional agents, as well as other industry professionals to messing up the career of entertainers And not the only businessman. The relationship between the artist and the agent is not that ordinary people think that the agent can influence the fate of the artist. Both are more like friends. You choose a person as your friend, which is a two-way choice. The same goes for agents and artists. Artists need agents dedicated to science and technology. Agents need artists to bring more space, resources, challenges, and connections. Both are like a best friend, like a friendship, complement each other, and a good relationship cannot be separated from anyone. When there is a problem between the two sides, the friendship between the friendly and the entertainer will collapse.

Moreover, managers often secretly cry in places where no one can afford them. For example, Qi Yu, Bai Yu's manager, was blamed for failing to ensure the artist's personal safety due to communication errors at Oriental TV's 2019 New Year's Eve concert. But her growth was too slow compared to her entertainers. As a result, the inevitable start of thinking about whether to change the broker. This is different from work life. Not only must you be more capable than your competitors, but you must also keep up with your partners. Even three hours after the child was born, the manager finished eating in the hospital bed and then began discussing the artist's work arrangements for the second half of the year. Life without oppression will not succeed. It is because of this sense of urgency that managers understand and value the uncertainty of this position.

The relationship between the manager and the entertainer is like a friend. The relationship between them is coexistent, and neither side cannot help but support it. Human feelings are based on building trust. This trust naturally exists when the artist and manager are together for a long time. Because the most important thing in the process of getting along with people in the heart, and it is impossible to build a deep relationship within a day or two. The best artists and managers are in a state of mutual assistance, taking action whenever a public relations crisis breaks out. The best thing is that you see it but don't say it, it is very important for a broker to know what should be said and what should not be said. Therefore, regardless of the company's publicity and staffing, the public relations level of managers can show a love of their profession, and even predict the heights that their artists can reach.

Star manager is a job that requires a lot of knowledge, and I believe I can get a good exercise in this job. The relationship between celebrities and agents has changed many times in China. The earliest managers were more like an all-around nanny. Usually, a manager signs many artists and manages every detail of them. Wang Jinghua, who is known as "the first manager in the Mainland," is a typical example. She not only assists entertainers in theatrical performances but also provides life guidance to them as life directors. When fighting for artists, there is more energy to protect their artists. When talking about cooperation, the contract will strictly meet hotel standards and will even determine the temperature of the bathwater. In this era, once the two sides have established trust, the "revolutionary friendship" between the manager and the artist will be very deep. After all, the total box office of the movie at that time was only 1 billion, and "blockbusters" were scarce resources. For celebrities, rely on qualified company representatives to have the industry's top resources priority. Now the relationship between supply and demand has been completely reversed. Movies and TV drama projects are everywhere, but the artists who are popular and perform are scarce. It is precisely to avoid such things as grabbing resources. Nowadays, some well-known artists prefer to set up a personal studio and serve as their boss support team. Not only can there be more initiative, but the cost of expenditure is also even lower than the company's commission. Almost every big turmoil between managers and entertainers will, in turn, promote professionalism in brokering.

Each time the company and the TV television signs an artist, it will set up a special team for it, which not only ensures the professionalism of the personnel but also avoids the problem of uneven distribution of resources. This model uses more mature CAA, a well-known American brokerage company. CAA is the reason why I go to university in America and CAA is the best company in this industry. The succeed of CAA is because of their cooperation method, “CAA has continued to deliver on its promise that every client is represented by the whole agency. This collaborative approach benefits our clients now more than ever, as they look to build their careers and their brands across multiple disciplines and platforms”(About Us). The company divided the tasks that were originally shouldered by the broker and divided them into subdivided tasks according to the process. Each person in the company team was only responsible for one of the precise tasks and cooperated to form a pipeline to serve everyone. artist. In this way, the brokerage business has become a standardized operation. CAA has a lot of cooperation with China. As a result, I want to work at CAA for a few years, and then come back to China so that I can become a great manager. Using my experience and combine the market in China, make this career more professional. I believe that I can learn a lot of things from the experience of working in CAA.

To be a friend with your celebrity is a very wonderful thing no matter at what time. The manager is like the role of mother in friendship and there is the same view, “Your job isn’t just business and many Managers are very close to their clients-some stars even enlist their parents to be their Managers. Thinking of yourself as a parent can describe some of your duties”(Celebrity Manager Salary). During your working time, you should arrange everything for your celebrity not only the physical but also the mental. Therefore, it is very beneficial to handle the mother's mentality to deal with some details things. A manager should always consider the feeling of his celebrity. Except for the base questions, such as: What if the celebrity does not have work? How get a great job for a celebrity? Managers should also consider the question as to what if the celebrity is not happy? After you treat your celebrity as a friend, you should think a thing deeply and sincerely. You will think everything for his benefit. And I think it is the most important thing as a celebrity manager.

Working with your friends is the happiest thing in the world. When you work with friends, working becomes more interesting. In your space-time, you can share laughter with your friends and share some interesting things in your circles. What’s more, you will be more likely to trust your friends. Based on trust, people are easier to focus on building business and increase work efficiency. The trust can develop a job easier with less trouble. The greatest significance of friendship is that we still love our friends after we have found the shortcomings of them. Friends are known each other better than other people, friends know where they can do their best and understand their strengths. It is easier to find the best role for your celebrity after to befriend with him. A suitable role makes the way to success faster. Also, when your friend is depressed, he can talk to you, you know how to encourage him when he needs it the most and knows the comfort that he need most. Moreover, if you become friends with your celebrity, even if your business fails, you still have a close friend who can rely on it.

However, every coin has two sides. There are also some disadvantages to be friends with your celebrity. However, there is a broker who knows himself very well, which is also a double-edged sword for the artist. Because the agent has very close contact with the artist's career and life and knows the privacy of many artists. Once there is a gap in the relationship between the two parties, whether the agent broke the news is true or false, it will give the artist a fatal blow. If people stay together all the time, it is easy for them to fall in love with each other. If people broke up after they get married, they will lose a partner in the workplace and a family at the time. “Tasha Smith’s an example of how mixing business and pleasure doesn’t always work. The “Why Did I Get Married?” star tied the knot to her boyfriend of one year, Keith Douglas, in 2010. Douglas was also her manager, but a few months ago, Douglas filed for a restraining order against Smith, claiming that he was fearful of his life(MadameNoire). So, we can see from the exam of Keith Douglas. They do have a very happy time. Maybe you want to say that, because they are the partner at first, so it is hard for them to become a family at the same time with a colleague. We can see the example of Queen Bey: “Getting family involved to help you with your showbiz career might seem like a good idea because they know you best, but it can lead to problems later. Take Beyoncé and her papa Mathew Knowles for example. He was Queen Bey's manager from the very beginning. Then drama happened after the breakup of Bey's mom Tina Knowles and Matthew in 2011(Cichowski, Heather)”. As a result, I think the best relationship is friendship, it is close but not close enough. They still can have their own space to deal with their things. If their relationship exceeds friendship, it is not good for their career. Because the agent will be more emotional when dealing with things, and this kind of time is easy to make mistakes. When you care too much about a person, it is easy to miss the best solution for personal reasons. And letting family members join their work is the wrong choice. Sometimes in the face of money, no matter how deep the relationship becomes fragile. So it was a foolish decision to bring family and work together. If their relationship exceeds friendship, it is not good for their career. Because the agent will be more emotional when dealing with things, and this kind of time is easy to make mistakes. When you care too much about a person, it is easy to miss the best solution for personal reasons. And letting family members join their work is the wrong choice. Sometimes in the face of money, no matter how deep the relationship becomes fragile. This is not because your relationship is bad, but because it is a weakness of human nature. The relationship between people is very fragile, just like the rose of the little prince, which needs care. In the face of money humanity, it is like a bug on a rose petal. Why put a bug on a delicate rose, so it's a foolish decision to combine family and work. After all, there are many types of friends, and some friends can only accompany you for a journey, but if there is a deep contradiction with your family, it will be a scar that will be healed with a lifetime.

The best relationship between a celebrity and his manager is friendship. It can make you enjoy the work process and can improve your work efficiency. At the same time, it won't let you be tied down by this relationship and affect the right decisions. After all, as a manager, you should understand what your celebrity want and try your best to protect him from the bad news.