JessWesterlyq.docx
Case: Jess Westerly at Kauflauf GmbH
OBJECTIVE
This written case analysis provides you with an opportunity to apply concepts learned up to this point in the course, serving as a course midterm.
In 6-8 pages, double spaced paper (font times new roman 12 points), please copy and paste, and address the following questions.
CASE QUESTIONS
1. How effective has Westerly been in taking charge and establishing herself as assistant product owner at Kauflauf? Explain.
2. What made her first attempt to change sales calls patterns fail?
3. In what way does her proposal make sense? Why and/or why not?
4. Assume you are assigned to lead this change. Describe how you would enact the eight stages of Kotter’s eight-step model to change the call patterns? For each stage describe, what you would do, how you would do it and who you would involve. Explain your thinking.
5. What would you do to overcome resistance?
Professionalism –This paper should be written at academic level and free of typographical and grammatical errors. Use headings and subheadings and literature to support your discussion. Use APA style to cite these references ad include a reference page. Points are deducted for spelling and grammatical errors.
Evaluation Criteria Written Case Analysis |
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Exceeds Expectations(100-90%) |
Meets Expectations(89-70%) |
Below Expectations(<70%) |
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Situation description (30 points) |
Clearly and fully describes the issues in this case |
Somewhat describes the issues in this case.
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Does not clearly describe the issues in this case. |
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Application Change Process- model (40 points) |
Clearly and fully describes Kotter’s eight- step model, including the ‘what’, ‘how’ and ‘why’. |
Somewhat describes Kotter’s eight- step model, including the ‘what’, ‘how’ and ‘why’. |
Describes only some of Kotter’s eight- step model, without the ‘what’, ‘how’ and ‘why’. |
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Managing resistance (20 points) |
Clearly describes how to overcome resistance. |
Somewhat describes how to overcome resistance. |
Does not sufficiently describe how to overcome resistance. |
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Professionalism and presentation of paper (10 points) |
Professional presentation including headings and subheadings. Draws extensively from readings and class materials. Excellent use of citing and referencing. Excellent grammar, word choice, spelling and punctuation. |
Professional presentation including headings and subheadings. Draws from readings and class materials. Good use of citing and referencing. Good grammar, word choice, spelling and punctuation. |
Little or no use of headings and subheading. 1 or 2 quotes from readings and class materials. Flawed citing and referencing. Flawed grammar. Word choice, spelling and punctuation. |
The case
