Week 5 Strategic Analysis
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JCPennySWOT.pdf
COMPANY PROFILE
JC Penney Company Inc
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JC Penney Company Inc TABLE OF CONTENTS
JC Penney Company Inc © MarketLine
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TABLE OF CONTENTS
Company Overview ........................................................................................................3 Key Facts.........................................................................................................................3 History .............................................................................................................................4 Key Employees .............................................................................................................16 Key Employee Biographies .........................................................................................18 Major Products & Services ..........................................................................................21 Top Competitors ...........................................................................................................23 Locations And Subsidiaries ........................................................................................24
JC Penney Company Inc Company Overview
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Company Overview
COMPANY OVERVIEW
JC Penney Company Inc (JC Penney) is a holding company, which operates a chain of department stores in the US and Puerto Rico. The company offers a comprehensive range of apparel, home furnishings, accessories, footwear, hand bags, jewelry, shoes, watches, beauty products and bed and bath products. It provides services such as salons, optical centers, portrait studios, jewelry repair, custom decoration, flower bouquet shops and gift cards. Its major brands include JCP, Xersion, Total Girl, City Streets and Ambrielle. The company operates an international purchasing subsidiary, which maintains purchase and quality assurance offices in foreign countries. It also offers merchandise through online websites including www.jcpenney.com and www.jcpenney.net. J. C. Penney is headquartered in Plano, Texas, the US.
Key Facts
KEY FACTS
Head Office JC Penney Company Inc 6501 Legacy Dr Plano Texas Plano Texas USA
Phone 1 972 2431100 Fax 1 302 6555049 Web Address ir.jcpenney.com/ Revenue / turnover (USD Mn) 11,167.0 Financial Year End February Employees 90,000 Ticker
JC Penney Company Inc History
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History
HISTORY
Bankruptcy Filing
Year: 2020
In December, the company emerged from Chapter 11 bankruptcy protection.
Plans/Strategy
Year: 2020
In October, the company announced its plans to sell its retail and operating assets to Brookfield Asset Management and Simon Property Group.
Plans/Strategy
Year: 2020
In June, the company announced its plans to be acquired by Sycamore Partners, a private equity firm.
Others
Year: 2020
In June, the company announced to close 154 of its stores permanently.
Bankruptcy Filing
Year: 2020
In May, the company filed for chapter 11 bankruptcy protection.
Contracts/Agreements
Year: 2020
In March, the company and Checkpoint Systems partnered to provide enhanced shopping experience.
Corporate Changes/Expansions
Year: 2019
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In November, the company opened a new concept store in Hurst, Texas.
Corporate Changes/Expansions
Year: 2019
In November, the company announced the opening of its new customer-centric reimagined format store in Hurst, Texas.
Corporate Changes/Expansions
Year: 2019
In September, the company launched St. John’s Bay brand Outdoor Lifestyle Apparel products.
Corporate Changes/Expansions
Year: 2019
In August, the company entered into an agreement with thredUP to expand its operations.
Corporate Changes/Expansions
Year: 2018
In October, the company announced its plans to launch Peyton and Parker brand.
Contracts/Agreements
Year: 2018
In October, the company and Synchrony signed a strategic partnership to provide JCPenney customers with data analytics and consumer financial services expertise.
New Products/Services
Year: 2018
In September, the company launched Artesia, a new boho style brand for women.
Plans/Strategy
Year: 2018
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In August, the company to expand their baby categories and assortment in 500 stores.
Others
Year: 2018
In July, the company recalled its Okie Dokie Denim Patches Shortie Shorts due to choking hazard.
New Products/Services
Year: 2018
In July, JCPenney introduced the new teen-inspired fashions to its its brand, Arizona Jean.
Corporate Changes/Expansions
Year: 2018
In July, the company opened a new location at Kings Plaza in Brooklyn, Ohio, the US.
New Products/Services
Year: 2018
In April, the company partnered with Lionel Richie to offer bedding and bath line products.
New Products/Services
Year: 2018
In February, the company launched its new brand Obsess.
New Products/Services
Year: 2017
In August, the company launched Frank + Lulu, featuring new brand of bedding and decor for kids.
Contracts/Agreements
Year: 2017
In April, the company partnered with Sephora to Expand Beauty Retail Offerings.
Corporate Awards
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Year: 2017
In April, J. C. Penney was honored with Founder's Award for being the one of the top performing stores.
Corporate Changes/Expansions
Year: 2016
In February, The company will implement nationwide rebranding and transformation of salon in 15 locations
Plans/Strategy
Year: 2015
JC Penney announced plans to launch a new format, The Boutique, for plus-size apparel.
Business / Operations Closure
Year: 2015
The company's international merchandising unit was also closed in the same year.
Contracts/Agreements
Year: 2015
In February 2015, JC Penney collaborated with the editors of InStyle to launch 'The Salon by InStyle', a modern salon concept.
Contracts/Agreements
Year: 2015
In April 2015, the company, in collaboration with actress Eva Longoria, launched an exclusive new bedding collection, Eva Longoria Home, which offers a line of comforter sets, decorative pillows and window treatments.
Plans/Strategy
Year: 2015
JC Penney announced plans to introduce Sephora in 25 additional stores, staring from May 2015. In addition to these openings, the company announced that six existing Sephora stores will be expanded
JC Penney Company Inc History
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with Sephora merchandise and Sephora Beauty Studio.
Contracts/Agreements
Year: 2015
In September 2015, Michael Strahan, a former football player, partnered with the company to introduce Collection by Michael Strahan, an exclusive brand of men's tailored clothing, dress shirts, neckwear and accessories.
New Products/Services
Year: 2015
The company introduced a new line of Disney apparel for toddlers and preschoolers under the Okie Dokie brand, in October 2015.
Plans/Strategy
Year: 2014
JC Penney announced plans to close 33 underperforming stores across the country as a part of strategic initiative to advance turnaround, in early 2014.
New Products/Services
Year: 2014
The company introduced its Modern Bride Signature Collection, a line of engagement and wedding rings available in over 20 styles, in late 2014.
New Products/Services
Year: 2014
JC Penney, along with Elle Macpherson (supermodel), launched an exclusive new lingerie brand, THE BODY by Elle Macpherson Intimates, in 2014.
Corporate Changes/Expansions
Year: 2014
In 2014, the company opened its first store in Brooklyn, further strengthening its presence in New York City.
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Contracts/Agreements
Year: 2014
JC Penney, in partnership with Fanatics, introduced a new Sports Fan Shop experience on JCPenney.com. According to the partnership, Fanatics will provide fans with a wide range of team sports apparel and merchandise at JCPenney.com, which includes more than 300,000 licensed products spanning all the major sports leagues.
Contracts/Agreements
Year: 2014
The company entered into a partnership with Team Legacy, for the development of the land around its Plano, Texas home office.
Corporate Changes/Expansions
Year: 2013
JC Penney expanded its kids and baby department with the launch of exclusive new brands and designer attractions in 2013. In addition to the Disney Shop inside JCPenney, the company introduced giggleBABY, Wendy Bellissimo, baker by Ted Baker, Sally M by Sally Miller and Flowers by Zoe by Kourageous Kids in select stores and on jcp.com. The company also launched an exclusive children's shop inside 565 jcpenney stores in the same year. The Disney Shop offers toys, collectibles and children's apparel designed especially for JC Penney showcasing some of Disney's popular characters, including those from Monsters University, Toy Story, Tangled and Disney Junior shows.
Corporate Changes/Expansions
Year: 2013
In 2013, JC Penney launched The Bijoux Bar, featuring an array of fashion jewelry collections from top designers including Kenneth Jay Lane, Kara Ross, Lana Bramlette, Dominique Cohen, Doris Panos, Rodrigo Otazu and Diego Massimo. The Bijoux Bar at JCP debuted in 650 stores and representation from each collection was made available on jcp.com. In the same year, the company opened a new Home store with the launch of new products and exclusive attractions from Michael Graves Design, MarthaHome, Happy Chic by Jonathan Adler, Design by Conran, BODUM, ORDNING&REDA, and expanded offerings available on jcp.com. More than 500 stores received a complete Home department renovation with updated flooring, accent lighting, custom fixturing and a widened pathway for sale of furnishings.
Contracts/Agreements
Year: 2013
JC Penney Company Inc History
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JC Penney partnered with shopkick, a real-world shopping app which rewards shoppers for simply walking into stores. JC Penney shoppers will be able to earn 'kicks(TM),' shopkick's proprietary reward currency, along with special offers from JC Penney, when visiting its store locations across the country. Also in the same year, JC Penney secured ENERGY STAR certifications in over 500 stores, one supply chain facility and its Home Office, surpassing the company's initial goal of having 400 locations certified by the end of 2013.
Plans/Strategy
Year: 2012
JC Penney announced plans to open brand Shops for Liz Claiborne, IZOD and jcp (a new JC Penney exclusive brand for fashion basics), in 2012. These new fall shops will add to its existing portfolio of shops inside JC Penney, which include Levi's, The Original Arizona Jean Co., i jeans by Buffalo, MNG by Mango and Sephora.
Corporate Changes/Expansions
Year: 2011
The company rolled out its findmore smart fixture to more than 120 JC Penney stores across the country in 2011. Subsequently, the company opened a new store in Dallas. The 105,000 square feet store includes a Sephora beauty boutique, the Liz Claiborne brand, and two new offerings in shop-within-a- shop environmentsMNG by Mango and Call It Spring.
Contracts/Agreements
Year: 2011
JC Penney and Martha Stewart Living Omnimedia entered into a strategic alliance. Under this agreement, majority of JC Penney department stores will house Martha Stewart products. The two companies will also jointly develop an e-commerce site. The site will enable consumers to purchase a range of home and lifestyle products, including those sold in the Martha Stewart stores inside JC Penney, and other merchandise designed or selected by Martha Stewart.
Acquisitions/Mergers/Takeovers
Year: 2011
JC Penney acquired the worldwide rights for the Liz Claiborne (now Kate Spade & Company) family of brands as well as the US and Puerto Rico rights for the Monet brand.
Corporate Changes/Expansions
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Year: 2010
JC Penney launched 'One Kiss by Cindy Crawford', a new fine jewelry brand by Cindy Crawford (a model and style expert) in 2010. The brand is a fine jewelry collection featuring necklaces, bracelets, rings and earrings. Further in the year, the company, in association with the champion Olympic gymnast Nastia Liukin, launched a full lifestyle collection for girls aged eight to 12 called Supergirl by Nastia. The launch of this collection facilitated JC Penney's re-entry into the girls' activewear category.
New Products/Services
Year: 2009
In 2009, the company launched a new application for Apple's iPhone called JCPenney Weekly Deals, foraying into mobile commerce. The new application allowed customers to browse a select group of store- advertised sale items featuring in the latest weekend sales circular, create a portable shopping list within the application and also find the nearest JC Penney store location. In the same year, JC Penney launched a contemporary career sportswear brand catering to the female professional called 'she said'.
Corporate Changes/Expansions
Year: 2009
JC Penney also opened 14 Sephora stores inside its department store locations in 2009. Further in the year, JC Penney launched three new brands for young men, RS By Sheckler, Rusty surf apparel and Third Rail a Zoo York Production.
Corporate Changes/Expansions
Year: 2009
JC Penney launched a cell-phone coupon program in association with Cellfire. The program allows customers to download and carry coupons on their mobile phones that could be scanned directly from the phone's display screen at the register. The company launched Olsenboye, an exclusive new juniors brand created by Dualstar Entertainment Group founders and designers Mary-Kate Olsen and Ashley Olsen, in 2009. In the same year, JC Penney became the exclusive department store retailer in the US for Mango's MNG by Mango brand.
Contracts/Agreements
Year: 2009
In 2009, the company entered into a partnership with OurWeddingDay.com, a wedding planning resource, to provide tools and services to support the wedding planning process, and help customers save time and money. In the same year, JC Penney entered into a partnership with JA Apparel to launch JOE Joseph Abboud, a comprehensive collection of men's sportswear, shirts, ties, tailored clothing, outerwear and footwear, at JC Penney stores.
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Corporate Changes/Expansions
Year: 2008
The company launched American Living, an exclusive lifestyle brand, in 2008. JC Penney along with Kellwood launched Fabulosity, a fashion sportswear line designed by Kimora Lee Simmons, during the same year. Linden Street, a new private brand of home furnishings and accessories, was launched in 2008. The company also launched Dorm Life, a lifestyle brand for design-savvy young adults, in the same year. Further in the year, JC Penney launched Xersion, a private label brand offering a performance wear collection. Later in 2008, the company opened a store at Hammond Square.
Corporate Changes/Expansions
Year: 2008
In 2008, JC Penney launched I 'Heart' Ronson, a complete women's fashion sportswear line designed by Charlotte Ronson; and ALLEN B, a women's fashion sportswear and dress collection designed by Allen B. Schwartz.
Corporate Changes/Expansions
Year: 2007
JC Penney launched Ambrielle, a new private label lingerie brand, in 2007. In the same year, the company launched two exclusive brands by Liz ClaiborneLiz & Co, a traditional casual woman's apparel and accessories line, and Concepts, casual sportswear as well as suits and accessories for the modern male customer. In 2007, JC Penney opened a new logistic center in Lathrop, California. The company also opened 22 new stores in 2007.
Corporate Changes/Expansions
Year: 2007
In 2007, JC Penney launched American Living, a new lifestyle brand. In the same year, the company opened new stores in Washington, Natick, Papillion, Brighton, Eden Prairie, Flower Mound and Santa Ana.
New Products/Services
Year: 2006
In 2006, the company launched Solitude by Shaun Tomson, a California lifestyle-inspired men's apparel brand, and Rule by Steve Madden in family footwear. In the same year, JC Penney also launched a.n.a, a private brand in women's casual sportswear. Also in 2006, the company added the Chris Madden Hotel
JC Penney Company Inc History
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Collection featuring silk-blend comforters and 600 thread-count sheets. In the same year,In the same year, the company launched its redbox gifts holiday program. Further in the year, JC Penney and Sephora launched a beauty product store.
Contracts/Agreements
Year: 2006
JC Penney selected Saatchi & Saatchi as its new advertising agency. The company opened 20 new stores in 13 US states in 2006.
Stake Sale
Year: 2005
The company's indirect wholly-owned subsidiary, JC Penney Brazil, closed on the sale of its shares of Renner, a Brazilian department store chain, through a public stock offering in Brazil in 2005.
Corporate Changes/Expansions
Year: 2005
JC Penney sold its drugstores in the northeastern and Mid-Atlantic States to The Jean Coutu Group and the drug stores in the southern states to CVS Caremark.
Business / Operations Closure
Year: 2004
The company discontinued its drugstore business by selling Eckerd Drugstores in 2004.
Divestiture
Year: 2003
JC Penney sold six Mexican department stores to Grupo Sanborns of Mexico City in 2003. JC Penney restructured its catalog business and closed its Atlanta catalog fulfillment center and two telemarketing centers in Atlanta and Lenexa.
Corporate Changes/Expansions
Year: 2002
In 2002, JC Penney changed its corporate structure to a holding company format. As part of this structure, the company changed its name to JC Penney Corporation and became a wholly-owned
JC Penney Company Inc History
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subsidiary of a newly formed affiliated holding company.
Asset Disposal
Year: 2001
In 2001, the company sold the assets of JC Penney Direct Marketing Services to a US-based subsidiary of Aegon.
Corporate Changes/Expansions
Year: 1998
JC Penney.com was transformed into a full-time internet organization in 1998.
Corporate Changes/Expansions
Year: 1998
JC Penney Insurance Group began to operate under the new name of JC Penney Direct Marketing Services in the same year.
Acquisitions/Mergers/Takeovers
Year: 1998
The company acquired a majority interest in Lojas Renner of Brazil and also acquired the New York- based Genovese drugstore chain in 1998.
Corporate Changes/Expansions
Year: 1997
In 1997, the company integrated 1,100 former Thrift, Fay's and Kerr drugstores to the Eckerd name and format.
Asset Disposal
Year: 1997
The company also sold the assets of the JC Penney National Bank, and re-organized the company into four business units: department stores and catalog, drugstores, insurance and international.
Contracts/Agreements
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Year: 1989
In 1989, JC Penney signed national brands such as Henry Grethel, Haggar, Vanity Fair, Harve Bernard, Palm Beach and Healthtex. That year also saw the JC Penney Television Shopping Channel appear on cable systems and the sale of JC Penney Casualty Insurance to Metropolitan Life Insurance.
Corporate Changes/Expansions
Year: 1913
In 1913, JC Penney Company was incorporated in Utah with 36 stores.
Corporate Changes/Expansions
Year: 1911
In 1911, eight more stores had opened, all in partnership with Penney.
Corporate Changes/Expansions
Year: 1910
In 1910, eight stores were opened.
Corporate Changes/Expansions
Year: 1904
In 1904, James Cash Penney managed a third Golden Rule Store and bought one-third interest in it.
Acquisitions/Mergers/Takeovers
Year: 1903
In 1903, Penney acquired one-third partnership in Rock Springs, Wyoming Golden Rule Store.
Incorporation/Establishment
Year: 1902
James Cash Penney founded JC Penney as Golden Rule Store, a dry goods and clothing store, in 1902.
JC Penney Company Inc Key Employees
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Key Employees
KEY EMPLOYEES
Name Job Title Board Katie Mullen Chief Digital and Transformation Officer Senior Management Sharmeelee Bala Chief Information Officer Senior Management Marc Rosen Chief Executive Officer Senior Management Stanley Shashoua Chairman Executive Board Bill Wafford Chief Financial Officer, Executive Vice
President Senior Management
Brynn L. Evanson Chief Human Resources Officer, Executive Vice President-Human Resources
Senior Management
Michelle Wlazlo Executive Vice President, Chief Merchant Officer
Senior Management
Steve Whaley Controller, Principal Accounting Officer, Senior Vice President
Senior Management
W. Paul Jones Director Non Executive Board Paul J. Brown Director Non Executive Board Wonya Y. Lucas Director Non Executive Board Amanda Ginsberg Director Non Executive Board Lisa A. Payne Director Non Executive Board Leonard H. Roberts Director Non Executive Board Javier G. Teruel Director Non Executive Board B. Craig Owens Director Non Executive Board Debora A. Plunkett Director Non Executive Board Jim DePaul Executive Vice President-Stores Senior Management Truett Horne Chief Transformation Officer, Senior Vice
President Senior Management
Brandy Treadway General Counsel, Senior Vice President Senior Management Victor Ejarque Lopez General Manager-Merchandise, Women’s
Apparel, Senior Vice President Senior Management
Jeff Useforge General Merchandise Manager - Men’s and Children’s, Senior Vice President
Senior Management
Stacey Shively General Merchandising Manager - Home, Senior Vice President
Senior Management
Mark Stinde Senior Vice President-Asset Protection Senior Management Brooke Buchanan Senior Vice President-Communications Senior Management Colin Dougherty Senior Vice President-Finance Senior Management Laurene Gandolfo Senior Vice President-Home Product
Design and Development Senior Management
Melissa Pint Senior Vice President-Information Senior Management
JC Penney Company Inc Key Employees
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Technology Pam Mortensen Senior Vice President-Merchandising Senior Management Val Harris Senior Vice President-Product
Development and Design Senior Management
JC Penney Company Inc Key Employee Biographies
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Key Employee Biographies
KEY EMPLOYEE BIOGRAPHIES
Katie Mullen
Board:Senior Management Job Title:Chief Digital and Transformation Officer Since:2022
Ms. Katie Mullen has been Chief Digital and Transformation Officer of the company since January 2022.
Bill Wafford
Board:Senior Management Job Title:Chief Financial Officer, Executive Vice President Since:2019 Age:48
Mr. Bill Wafford has been the Chief Financial Officer and Executive Vice President of the company since April 2019. Prior to this, he served as an Executive Vice president, Chief Financial officer of The Vitamin Shoppe. Earlier, he served as the Senior Vice President Overseeing Strategy, Finance, International Operations and Business Development of The Vitamin Shoppe.
Brynn L. Evanson
Board:Senior Management Job Title:Chief Human Resources Officer, Executive Vice President-Human Resources Since:2013 Age:50
Ms. Brynn L. Evanson has been the Chief Human Resources Officer and Executive Vice President, Human Resources of the company since 2013. Previously, she served as the Vice President, Compensation, Benefits and Talent Operations of the company from 2010 to 2013 and as a Director of Compensation from 2009 to 2010.
Michelle Wlazlo
Board:Senior Management Job Title:Executive Vice President, Chief Merchant Officer Since:2019 Age:52
Ms. Michelle Wlazlo has been an Executive Vice President and Chief Merchant Officer of the company since February 2019. Prior to this, she served as the Senior Vice President of Apparel and Accessories
JC Penney Company Inc Key Employee Biographies
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Merchandising of Target Corporation. Earlier, she held variety roles at Gap Inc including Senior Vice President of GAP Global Merchandising at various categories including women’s, men’s, kids, baby, body and fit. Ms. Wlazlo serves as Board Member of the National Association for the Education of Young Children.
Amanda Ginsberg
Board:Non Executive Board Job Title:Director Since:2015 Age:50
Lisa A. Payne
Board:Non Executive Board Job Title:Director Since:2016 Age:61
Leonard H. Roberts
Board:Non Executive Board Job Title:Director Since:2002 Age:71
Javier G. Teruel
Board:Non Executive Board Job Title:Director Since:2008 Age:69
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B. Craig Owens
Board:Non Executive Board Job Title:Director Since:2014 Age:65
JC Penney Company Inc Major Products & Services
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Major Products & Services
MAJOR PRODUCTS & SERVICES
JC Penney is one of the leading retailers in the US. The company's major products, services and brands include the following:
Products:
Women's apparel Children's apparel Men's apparel Accessories Beauty products Fine and fashion jewelry Footwear Home furnishings
Services:
Custom decorating Portrait photography Styling salon Optical Shops
Brands:
JCPenney JCP Liz Claiborne Claiborne Okie Dokie Worthington a.n.a St. John's Bay The Original Arizona Jean Company Ambrielle Decree Stafford J. Ferrar Xersion monet Belle+Sky Total Girl Sleep Chic Home Expressions Adonna
JC Penney Company Inc Major Products & Services
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Arizona Jean Co City Streets East 5th Forever Inspired
JC Penney Company Inc Top Competitors
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Top Competitors
TOP COMPETITORS
The following companies are the major competitors of JC Penney Company Inc
Belk Inc Dillard's Inc Kohl's Corp Macy's Inc Neiman Marcus Group LTD LLC Nordstrom Inc Target Corp Transform SR Brands LLC Walmart Inc
JC Penney Company Inc Locations And Subsidiaries
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Locations And Subsidiaries
LOCATIONS AND SUBSIDIARIES
Head Office
JC Penney Company Inc 6501 Legacy Dr Plano Texas Plano Texas USA Phone:1 972 2431100 Fax:1 302 6555049 ir.jcpenney.com/
Other Locations and Subsidiaries
J. C. Penney Corporation, Inc. 6501 Legacy Dr. Plano Texas Plano Texas USA
A Progressive Digital Media business
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