Action Programs, Financial Projections and Budgets

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Mix

The Marketing Mix

John Blair

Rasmussen College

Author Note:

This essay is being submitted on July 2, 2018, for John Blair’s B323 Advanced Principles of Marketing course.

The Marketing Mix

In this paper I will discuss the company which I choose to use to care for my child. The industry that I used is the child care industry that provide nurture, love, support, care and have a welcoming facility. The facility that I choose was Honey Tree Preschool this organization provides care for children 6 weeks to five years old, their activities for the children is child directed and the teacher also prepare their students for regular school. Honey Tree environment is very clean, and they make the families feel like their very own family.

The product this organization is selling is their services that they are offering the care for the children, there open from 7:00am until 6:00pm. The center also promotes healthy eating and safety making sure the children are safe. The center also has a partnership with parents where they are working together, for example potty training. Parents are working with potty training at home where teachers are working with the child at school which is a plus. This place is in a nice environment that is in is not far from where I live, and they have 6 different classes with two teachers in each class. The price for child care services is $150 a week. The owner of this organization is very professional, people person, organize and a great communicator. The owner does an excellent job promoting her business she has a website, business card, flyers and she put it on social media, this helps her business become very successful.

In conclusion I choose this child care organization because it helps individuals in the community who needs care for their children. This organization is well organized, and it also allows parents to feel that they can leave their children and get the proper care that they need. Promotion for this business is great and promoting and selling your services will attract a great amount of families to this organization.

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