Module 06 Assignment – Preparing a Budget
Lynette89
JB_module05finalpowerpointpresentation12162018.pptxCompany information
Company name
Jblair International cookies Company.
vision
To be a competitive and respected multinational cookies manufacturer with branches in all the eight continents o0f the world.
Mission
to provide our customers with the finest cookie tastes experience and a compelling eating experience.
Shareholders
Public, employees, surrounding communities, suppliers among others
Goals and objectives
Carry out thorough researches and establish a market niche for new markets for our branches to be set up globally.
Attract and maintain a loyal customer base due to continuous production of quality and tasty cookies (Odden, 2012).
To diversify our products so as to enhance competition and tap in the emerging markets for our diverse products.
Ensure that all our short term targets are met to inspire the achievement of log term targets.
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Adopted strategies
With the aim of providing our clients with the finest cookie tastes and a compelling buying experience for our products, the following strategies are adopted:
Customer focus – our final consumer (customer) is the most valuable person and should be treated with due respect and professionalism incase of any inquiry.
Cost leadership – managing the lowest costs for our products through enhancing economies of scale by encouraging labor specialization and procuring raw materials in large quantities.
Enhance differentiation – offer quality cookies with special icy recipes at friendly prices for our customers to attract a large customer base.
Employees motivation – to encourage maximum quality production, our employees will always be well taken care of depending` on the output (Meister, Willyerd, and Foss, 2010).
Performance measures
Satisfaction of the clients – employ the customer satisfaction scores or accumulative percentage of repeating purchases to estimate how satisfied our customers are with our products.
Customer acquisition cost (CAC) – recording the cost of acquisition with the number of new customers to enable us (Jblair Company) establish the cost effectiveness of our marketing techniques.
Employee turn over rate and satisfaction – carry out surveys to asses employee satisfaction create favorable working environment for them to counter (ETR).
Spice up to enhance unique flavor in the market.
Duties of departments
Accounting Department – responsible for tracking costs used in the procuring and other related activities e.g. salary payment.
Human Resource Department – tasked with ensuring that employees are well treated and are satisfied with the working environment availed to them.
Customer Care Department – ensure that the customers are fully directed and offered the best services while consuming our products.
Quality Assurance Department - ensure that our products and raw materials delivered meet the required standards.
Cost information
Contribution margin - we find this by taking the price of a finished cookie and subtract all the variable costs associated hence the difference will be the profit the company gains.
Total contribution margin is a representation of the total sum of earnings that are available to foot all fixed expenses within the company and also create income.
Break even - is a specified point at which the expenses incurred in production and the revenue realized is same. It is a situation where there is no profit or loss for the company.
References
Meister, J. C., Willyerd, K., & Foss, E. (2010). The 2020 workplace: How innovative companies attract, develop, and keep tomorrow's employees today (p. 5). New York, NY: Harper Business.
Odden, L. (2012).Optimize: How to attract and engage more customers by integrating SEO, social media, and content marketing. John Wiley & Sons.
