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MEETING CUSTOMER DEMAND 2

Supply Planning: Meeting Customer Demand

Jasmine Cannon

Susan Dixon

12/16/2022

Supply Planning: Meeting Customer Demand

Introduction

The success of any business is based on how it satisfies its customers. The business plan, structure, and target market define the business's long, medium, or short term. As businesses grow, their customer base increases and they focus on the long, medium, and short-term strategies they should employ to attract customers. Businesses should focus on addressing customer demands as one of the strategies for remaining relevant in the market.

Background

This study looked at the steps that different multinational companies take in their attempt to meet customer demands. In specifics, it examined the steps taken by Amazon company (U.S.) to ensure that it meets the demands of its comprehensive market coverage. Amazon has more than 120 million subscribers, and each customer presents a unique challenge (Park & Latrubesse., 2019). On this basis, companies with large customer bases, like Amazon, have to take critical measures to ensure they can reach each customer within the shortest time possible. They should also conduct feasibility studies to identify their customers’ needs and demands.

Literature Review

Different companies employ different techniques in the examination of their customer demands. Amazon's use of technology and decentralization of customer care has played a massive role in ensuring that it can reach the highest number of customers within a given time (Hahn et al., 2018). Using reverse logistics has helped the company continuously engage with its customers. With a single dial on its application, Amazon can direct its customers to the nearest warehouse where they will get the product replaced or repaired (Koers, 2018). The use of delivery services has also improved the ability of companies to meet their customers' demands. The interaction of the delivery team and customers help a business gets the first actual of a customer after they experience a given product (YuSheng & Ibrahim., 2019). Some factors determine customers' ability to feel that their demands have been met. One of the most influencing factors is the quality of customer care. Customers would feel adequately attended to when they can call at any given time. In addition, they would like to see times set for the time they would get a response they are met. According to Strenitzerová and Gaňa (2018), companies must also establish customer trends in their market. For example, when customers become more sensitive to sustainability goals, companies must ensure that they are producing and supplying goods that meet the demand.

Findings

The study established that technology is one of the most appropriate tools that companies with large customer sizes, such as Amazon, must rely on (Samudro et al., 2020). In addition, it identified that the quality of customer care and ability to adhere to customer demand timelines put a company on the upper hand in managing customer demands. In addition, it also emerged that customer trends, such as the need to address sustainability challenges, are one of the emerging factors that companies must address if they are interested in meeting customer demands. Using reverse logistics is one of the leading techniques to help companies mitigate customer management.

Conclusion

The use of Amazon in the study gave charity to the study. It helped identify the techniques that can be used to manage customer demands. Equally, the study concludes that meeting customer demands is equal to customer station because it makes the customer remain loyal. Therefore, businesses should establish precise methods and techniques that help them meet customer demands.

References

Hahn, Y., Kim, D., & Youn, M. K. (2018). A brief analysis of Amazon and distribution strategy.  Journal of Distribution Science,  16(4), 17-20. https://doi.org/10.15722/jds.16.4.201804.17

Koers, L. V. (2018).  Reverse supply chain performance in the online free return environment (Bachelor's thesis, University of Twente). https://purl.utwente.nl/essays/75456

Park, E., & Latrubesse, E. M. (2019). A geomorphological assessment of wash-load sediment fluxes and floodplain sediment sinks along the lower Amazon River.  Geology,  47(5), 403-406. https://doi.org/10.1130/G45769.1

Samudro, A., Sumarwan, U., Simanjuntak, M., & Yusuf, E. (2020). Assessing the effects of perceived quality and perceived value on customer satisfaction.  Management Science Letters,  10(5), 1077-1084. http://dx.doi.org/10.5267/j.msl.2019.11.001

Strenitzerová, M., & Gaňa, J. (2018). Customer satisfaction and loyalty as a part of customer-based corporate sustainability in the sector of mobile communications services.  Sustainability,  10(5), 1657. https://doi.org/10.3390/su10051657

YuSheng, K., & Ibrahim, M. (2019). Service innovation, service delivery and customer satisfaction and loyalty in the banking sector of Ghana.  International Journal of Bank Marketing. https://doi.org/10.1108/IJBM-06-2018-0142