The Internal Environment

Prof. Robert E. Rue

1 August 2021

Southwest Airlines Company Culture

Southwest Airlines has a strong, positive culture that has contributed to its success. The company has a caring culture, and stakeholders have worked to protect it, leading to its recognition as one of the FORTUNE magazine's most admired companies for 26 years. At the company, it is more of the heart and focuses on connecting people and communities. The main components of the company's corporate culture are; employee-centered celebration, recognition, and appreciation. Customers and business stakeholders enjoy the company's slogan; Working the southwest way (Imaizumi, 2017). The slogan encourages customers and employees not to take life so seriously and always embrace a fun-loving attitude.

The company's culture is aligned with its strategic policies, objectives, and plans. The company culture has made Southwest Airlines a compelling brand in the eyes of its customers. The fun-loving attitude and customer-friendly policies are available to make it outstanding. The efforts of appreciating and recognizing employees enhance the company's customer service because employees are dedicated to boosting the company's success. The employees are recognized as the best in the industry as they manifest hospitality and admirable customer service.

The company's marketing objective is to attract a loyal customer base who will fly consistently. The marketing goals are clearly stated and are aligned with the company's vision and mission statements. The company's mission is to offer the highest quality of customer service through a sense of warmth, friendliness, company spirit, and individual pride (Peters, 2019). Southwest Airlines' vision is to become the world's most loved, most profitable, and most flown airline. The vision and mission statements are aligned to the marketing objective as they aim at offering the best services that will increase the number of loyal customers. When the company has more customers, its low-cost strategic model will be more effective.

References

Imaizumi, M. (2017). Company Culture Drives Productivity: A Study on How Company Culture Impacts the Bottom Line.

Peters, L. (2019). Corporate Culture: It Takes More Than Donuts!. In The Simple Truths About Leadership (pp. 63-72). Palgrave Macmillan, Cham.