week 10 Business Final

Running Head: JADEDDREAMS 1

Jadeddreams Cereal Bars Treats

Unique Davis

Strategic Management/ BUS 599

Professor: Dr. Andrea Banto

January 30, 2021

JADEDDREAMS 2

Product

Jadeddreams Treats is a company that focuses on customized cereal bar treats. These bars

are created for the people that love cereal products or entities that are always on the run and have

no time to prepare or take the traditional breakfast. The company provides its customers with the

tastes and preferences of their choice. The company customizes cereal products into different

bars according to the taste and the preference of the customers. The bars can also be customized

further in the form of color and shapes. Most of the customizations made on the bars focus are

decorations to match the client's theme, such as birthdays, anniversaries, weddings, as well as

other private parties. The treats can be designed to meet the client's color choice and preference.

Ingredients

There are various ingredients in the cereal bars which include: jet puffed mushrooms,

Land O lakes butter with no salt, and decorations as requested by the clients. The decorations in

the products range from chocolate, nuts, sprinkles, and frosting as well. Some bars are also

customized into different kinds of shapes and letters according to the preference of or the request

of the client. In other circumstances, they can be mixed and match to meet the client's demands.

Revamped Mission Statement

The company's Mission statement is "To provide quality, delicious cereal treats with a

unique twist to nourish your sweet tooth." A good mission statement encompasses the target

audience, the products, and a statement describing the elements that make the products unique,

emphasizing why the target audience should buy the products over another. The mission

statement explicitly describes the product but fails to describe the target audience.

JADEDDREAMS 3

``The mission statement of Jadeddreams Treats is to ensure that the treats provided are of

quality with a sweet taste and healthy for the consumers``.

Trends

There are many cereal products that are being produced as the market continues to grow.

The global cereal bar is projected to grow at a rate of 3.9% in the period of the forecast. There

are many approaches that are coming up on the uses of the cereal bars. The companies that

produce the cereal bar products are creating a replacement for the breakfast bars. The recent

trends in the replacements made are directed towards making more appetizing, nutritious, and

healthy products. These growth prospects are more likely to improve the sales of these products

to individuals who have greater responsibilities in taking care of the health of consumers.

The customized cereal bar treats have a huge market share in the market of the snack bar.

This product commands 58.9% of the snack bar market, which makes it more selling and

productive for the company. This is the highest sales that any one of the products commands in

the snack bar market. The market size for the customized cereal bar is $11.7 billion that has the

consumers of this product being the major drivers of the economy. This indicates that the market

for the bar treats continues to attract more investment and consumers who put up with the

changing trends of the products.

Distribution Channel

The distribution channel for the products is solely online. We will ship the products

within 24-48 hours of ordering. We will offer standard and express shipping options. If they sign

up to receive emails from Jadeddreams of upcoming products and services; they will receive

limited time offers and coupons for future purchases.

JADEDDREAMS 4

SWOT MATRIX

Strengths

1. Easy to access the product

2. Uniqueness for each client

3. Healthy products

4. Affordable

Weaknesses

1. Expensive to gather starting capital

2. Inadequate staffing

3. Outsourcing outside local areas

4. Incompetent staffing

Opportunities

1. Innovation for decoration of treats

2. Expansion of products in the market

3. Improving the treats to be healthier

4. Provision of affordable means of

product promotion

Threats

1. Stiff competition

2. Free entry into the market

3. Changing FDA regulations limiting

business expansion

4. Changing FDA regulations limiting

business expansion

JADEDDREAMS 5

References

Rhona Abrams. 2019. Successful business plan: Secrets and strategies (7th ed.). PlanningShop.