Discussion post and student reply
Chapter 31 Bon Boulangerie Mini Case Study
ITS 835
Introduction
▪ Open-ended case study
▪ Basis for discussion
▪ Useful in examining broader implications
Bon Boulangerie
▪ Bakery in Oakville, Ontario – When purchased, single site retail and café – Ray Pane added wholesale operation
▪ Plan to expand wholesale business – From 20km to 120km coverage – Include grocery stores – Add product line – Goal: triple profits in 3 years
▪ What are the operational risks?
Chapter 31 Bon Boulangerie Mini Case Study
ITS 835