ERM 4
ITS 835 Chapter 18
Blue WoodChocolates Enterprise Risk Management
Professor Miguel Buleje
Introduction
• Background
• Market overview
• Blue Wood financial performance
• Conclusion
Background • U.S. Manufacturer of Chocolate Products
• Privately owned (family)
• New CFO hired
• Outsider to Blue Wood Chocolates (BWC)
• Brought in to stabilize financial performance
• BWC Does not have a robust sales performance/ portfolio.
• Sales at BWC are little unpredictable/ go up & down.
• BWC Overall not very stable.
• Blue Wood risk management practice in doubt
• Banks wondering if Risk Management gaps are causing unstable finances
• Considering taking action against Blue Wood
• Internal politics and conflict presented in the case by the Management Team.
Market Overview • Growing market. • Stable and even strong during recession times. • Perceived as a luxury product & does not cost a lot of $$
• Major competitive factors
• Large producers
• Brand recognition / reputation
• Very high profile producers as a result of brand and recognition
• Cocoa markets overview presented in the paper.
• Sugar markets overview presented in the paper.
• Milk markets overview presented in the paper.
• Implications in any of these markets (Cocoa, Sugar and Milk) would impact Blue Wood
Blue Wood Financial Performance
• Profitability measures worse that competitors
• Lots of internal finger pointing • Deteriorated cash position
• Currently borrowing against revolving line of credit • Retained earnings falling over time
• Substantial investments
• In case cash flow couldn't cover dividend payments • Potential $10 million lawsuit presented also in the negative side.
• Few positives many negatives presented in the case by BWC
• Risky entrance into currency hedges and futures
• In summary, many problem & headaches ahead of new CFO
Conclusion • In summary the case presents one unique company and a special market
to show that risk can take many direction and forms. • Commodities / ingredients to make chocolate & implications • Currency issues presented
• Business underperforming
• Immediate action is necessary to respond to banks
• CFO requires
• Overall view of corporate objectives
• Major risks facing the company
• Must have support from the top
• After initial pass
• Implement ERM