Toys ‘R’ Us project

ITS 630 – Residency Project

Toys ‘R’ Us is an American International toy, clothing and video game company founded by

Charles Lazarus in 194812. By 1990s, Toys ‘R’ Us rose from a $500 million company back in the 1970s to

a $12 billion company in 1990, selling over 18,000 toys in 1,450 locations world-wide and controlling 25

percent of the World’s toy market3.

According to Fox Business, in September 2017, after falling prey to several billions in debt and

tough competition from online retailers such as Amazon and Walmart, Toys ‘R’ Us filed for bankruptcy

and liquidated its business in March 2018.4

In June 2019, Toys ‘R’ Us announced a comeback and relaunch into an e-commerce site and a

new business strategy for its retail stores.5

In this case study, assume that Toys ‘R’ Us hired you as the new chief information officer (CIO) to

help relaunch the company into a global e-commerce multinational company.

Create 20 pages written paper and 25 pages PowerPoint presentation discussing the IT strategic

plan that will address Toys ‘R’ Us e-commerce initiatives.

Key Deliverables

Your Company Information

▪ Company profile ▪ Leadership profile and expertise

1 https://www.history.com/news/toys-r-us-closing-legacy 2 https://www.nytimes.com/2018/03/22/obituaries/charles-p-lazarus-toys-r-us-founder-dies-at-94.html 3 https://www.history.com/news/toys-r-us-closing-legacy 4 https://www.foxbusiness.com/retail/toys-r-us-to-open-stores 5 https://www.foxbusiness.com/retail/toys-r-us-to-open-stores

Toys ‘R’ Us

1. History of Toys ‘R’ Us

2. What were the issues and challenges that caused the collapse of Toys ‘R’ Us in 2009?

3. What are the issues and challenges with Toys ‘R’ Us 2018 latest e-commerce initiative?

4. Discuss the major competitors in global e-commerce.

5. How would IT deliver value to the business?

6. Proposed the IT infrastructure required to support global e-commerce

7. Proposed the IT budget for the e-commerce initiative

8. Discuss how the company can leverage eco-efficient technology adoption

9. Discuss how IT can leverage emerging technologies such as social media, big data and business intelligence to provide value to the business

10. Discuss the future or emerging technologies that would be leveraged to give Toys ‘R’ Us a competitive advantage.