Final Project

Copyright© Dr. Aline Yurik

University of the Cumberlands

ITS 831 Information Technology Importance in Strategic Planning

Final Project

IT Driving Business Strategy and Digital Transformation

Select an industry (your industry or another) and consider how IT systems and business strategies focused

on digital interactions can transform the way companies are doing business. IT systems can transform how

a company interacts with its customers, partners, and suppliers, how employees do their work and the entire

nature of how a company operates. With the concept of “digital enterprise” companies may be rethinking

their entire approach to doing business, relying on IT/digital systems for efficiencies, geographical reach,

around the clock operations and novel ways of engaging with customers. Innovative companies are also

disrupting traditional industries and even creating new industries – examples include Amazon (the

“everything” store), Airbnb (a marketplace connecting travelers and hosts), Uber (ride-sharing), and many

others.

Your Challenge:

Select a prototypical company within your selected industry (it could also be the company you are working

for) and create a proposal on how the company can use IT technologies and systems to change the way it is

doing business and transform itself. Consider the current and long term challenges the company may be

facing (competitive pressures, the need to reduce costs, the need to increase efficiencies and productivity,

ability to grow and expand, evolving customer preferences and needs, etc.). Your proposal should provide a

comprehensive approach to use IT technologies to address the company challenges. Outline the future

vision of how the company can be operating with the use of IT and digital technologies, and provide

examples of how the new vision will impact interactions with customers, partners, suppliers, internal

operations, and employee activities. Try to be creative and innovative in using digital technologies to

transform business strategies. Explain the steps needed to implement your strategy and initiate a digital

transformation.

Create your response to this challenge as a proposal you will submit to business strategy leadership in your

selected company. Format your response as an APA paper and include a bibliography with

references/sources you have consulted in preparing your proposal.