Creating Value

Creating Value

The Case Assignment for this module is about understanding the development of IT strategies that support and are supported by business strategy in a global economy. Given the large amount of investment in IT, companies need to receive high IT business value. To do that, a good IT strategy is essential especially when doing business in various parts of the world.

Review the  The Global Information Technology Report 2016  with its focus on innovating in the digital economy.

In this document faculty at Cornell University and INSEAD have prepared a document to guide firms that want to compete using global technology.

Case Assignment

Using IT to compete on the world stage has become increasingly important in the global economy. Choose multiple industries and provide an example company for each industry in which IT plays a strategic role by adding value and providing a competitive advantage through innovative application of IT on the global stage and how these firms are meeting the concerns noted in the “Global Information Technology Report 2016.”

Please prepare a short (5-page) paper addressing the IT strategic roles for your selected firms.

Submit your paper upon completion.

Use information from the modular background readings as well as any good quality resource you can find. Please cite all sources and provide a reference list at the end of your paper.

Assignment Expectations

Length: Follow the number of pages required in the assignment excluding cover page and references. Each page should have about 300 words.

Required Readings

Anand, A., Coltman, T., & Sharma, R. (2016). Four steps to realizing business value from digital data stream. MIS Quarterly Executive, 15(4), 259-277.

Blohm, I, Leimeister, J.M., & Krcmar, H. (2013). Crowdsourcing: How to benefit from (too) many great ideas. MIS Quarterly Executive, 12(4), 199-211.

Chen, H., Schütz, R., Kazman, R., & Matthes, F. (2017). How Lufthansa capitalized on big data for business model renovation. MIS Quarterly Executive, 16(1), 19-34.

Chereau, P. and Meschi, Pierre-Xavier (2018). Read Chapter 6 in:  Strategic consulting: Tools and methods for successful strategy missions. Palgrave Mamillan.   Available in the Trident Online Library.

Henningsson, S., & Kettinger, W. (2017). Managing IT integration risk in acquisitions. MIS Quarterly Executive, 15(1), 1-19. 

Hess, T., Matt, C., Benlian, A., & Wiesbock, F. (2016). Options for formulating a digital transformation strategy. MIS Quarterly Executive, 17(1), 123-139. 

Ives, B., Palese, B., & Rodriguez, J. A. (2016). Enhancing customer service through the Internet of Things and digital data streams. MIS Quarterly Executive, 15(4), 279-297.

Sia, K. S., Soh, C. S., & Weill, P. (2016). How DBS bank pursued a digital business strategy, MIS Quarterly Executive, 15(2), 105-121.

Singh, A., & Hess, T. (2017). How chief digital officers promote the digital transformation of their companies. MIS Quarterly Executive, 16(1), 1-17. 

Schlagwein, D., Thorogood, A., & Willcocks, L. P. (2014). How Commonwealth Bank of Australia gained benefits using a standards-based, multi-provider cloud model. MIS Quarterly Executive, 13(4), 209-222.

Winkler, T. J., Benlian, A., Piper, M., & Hirsch, H. (2014). Bayer Healthcare delivers a dose of reality for cloud payoff mantras in multinationals. MIS Quarterly Executive, 13(4), 193-208.

Dell EMC World. (2016, October 19). Developing an IT strategy to transform the business [Video file]. Retrieved from  https://youtu.be/hGzSK0K0w1Y

TIBCO Products. (2014, September 9). Total Architecture: Business-IT alignment in practice [Video file]. Retrieved from  https://youtu.be/bKEVib8Vdj0

InfoTechRG. (2016, September 21). Info-Tech webinar: Define an IT strategy and roadmap [Video file]. Retrieved from  https://youtu.be/I1z5xiKprAQ

Harvard Business Review. (2008, June 30). The five competitive forces that shape strategy [Video file]. Retrieved from  https://youtu.be/mYF2_FBCvXw