Management of Information Technology

IT 550 Final Project Milestone Two Rubric For this milestone, you will submit a complete strengths, weaknesses, opportunities, and threats (SWOT) analysis on your chosen organization. Address each construct as well as all internal strengths and weakness as they pertain to information technology. Research the opportunities that would allow your chosen organization to gain a competitive advantage, and identify threats that could decrease that advantage. During this assignment, you are encouraged to think about the potential strategic outcomes you plan to craft after completing the SWOT analysis. Keep in mind that these will be aligned to the conclusions from your SWOT analysis. You will explore this in greater detail in Milestone Three. The following critical elements must be addressed in this submission:

 SWOT Analysis A. Strengths: What are the internal strengths of the organization as they pertain to the use of technology? Analyze the organization to determine

the strengths regarding use of technology. B. Weaknesses: What are the internal weaknesses of the organization as they pertain to the use of technology? Analyze the organization to

determine the organizational weaknesses that are related to information technology. C. Opportunities: What are the opportunities of the organization as they pertain to the use of technology? Analyze the organization and use of

information technology to determine opportunities related to IT that could add to the competitive advantage of the organization or present business opportunity.

D. Threats: What are the threats to the organization as they pertain to the use of technology? Analyze the organization and use of information technology to determine pertinent threats to the organization.

E. SWOT Summary: Based upon the SWOT analysis, summarize the conclusions you’ve reached and issues you’ve identified related to information technology within the context of the organization, its sustainability, and its health.

Guidelines for Submission: The SWOT analysis paper should follow these guidelines: two to three pages in length, double spacing, 12-point Times New Roman font, one-inch margins, APA format, and a minimum of two sources.

Rubric Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value

SWOT Analysis: Strengths

Meets “Proficient” criteria and evidences an organizational perspective or high-level understanding regarding strengths in IT usage

Accurately analyzes the organization to determine the strengths regarding use of technology

Analyzes the organization to determine the strengths regarding use of technology, but with gaps in accuracy or detail

Does not analyze the organization to determine the strengths regarding use of technology

20

SWOT Analysis: Weaknesses

Meets “Proficient” criteria and evidences an organizational perspective or high-level understanding regarding weaknesses in IT or use of technology and the impacts to organizations

Accurately analyzes the organization to determine the organizational weaknesses that are related to information technology

Analyzes the organization to determine the organizational weaknesses that are related to information technology, with gaps in accuracy, detail, or relevance

Does not analyze the organization to determine the weaknesses that are related to information technology

20

SWOT Analysis: Opportunities

Meets “Proficient” criteria and evidences an organizational perspective or high-level understanding regarding opportunities in IT or use of technology and the greater impacts to organizations

Analyzes the organization and use of information technology to accurately determine opportunities related to IT that could add to the competitive advantage of the organization or present business opportunity

Determines opportunities related to IT that could add to the competitive advantage of the organization or present business opportunity, based on analysis of the organization and use of technology, but with gaps in accuracy, detail, or relevance

Does not determine opportunities related to IT that could add to the competitive advantage or present business opportunity based on analysis

20

SWOT Analysis: Threats

Meets “Proficient” criteria and evidences keen insight into management-level identification of threats to organizational success related to IT and technology use

Critically analyzes the organization and use of information technology to determine pertinent threats to the organization

Analyzes the organization and use of information technology to determine threats to the organization, but analysis is lacking detail or identified threats are not pertinent

Does not analyze the organization and use of information technology to determine threats to the organization

20

SWOT Analysis: SWOT Summary

Meets “Proficient” criteria and evidences management-level perspective and logical evolution from SWOT analysis to conclusions reached

Concisely summarizes the conclusions reached and issues identified related to information technology within the context of the organization and its sustainability and health

Summarizes the conclusions reached and issues identified related to information technology, but not concisely or not within the context of the organization and its sustainability and health

Does not summarize the conclusions reached and issues identified related to information technology

10

Articulation of Response

Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

Earned Total 100%