8-2 Memo: Creating Effective Web Communications

IT 520 Module Eight Memo Guidelines and Rubric This course includes five short business memos. These are designed to actively test your understanding and to apply that knowledge to potential real-world situations. These writing activities also provide practice in communicating your reasoning in a professional manner. Creating Effective Web Communications (Module Eight) In your role as communications manager at International Gadgets, you have been tasked with establishing communication standards for the new corporate website. In a memo to your staff, develop a 2–4-page guide for your staff outlining the basics for successful web communications, including issues such as:

 The characteristics of online communication

 Accessibility issues

 Establishing corporate credibility

 Privacy and security

 Ethical considerations

 Allowances for access by various devices

 Online help areas

Guidelines for Submission: Your guide must follow these formatting guidelines: double spacing, 12-point Times New Roman font, one-inch margins, and APA- style citations where appropriate. Page length requirements: 2–4 pages, not including the cover page and reference page.

Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value

Web Communication Meets “Proficient” criteria, and ideas are substantiated with specific and relevant details

Accurately describes the basics for successful web communications, citing examples, and uses specific details in explanation

Accurately describes the basics for successful web communication, but does not cite examples and lacks specific details in explanation

Does not describe the basics of web communication

30

Recommendations Meets “Proficient” criteria with substantial detail for the rationale

Provides a discussion highlighting the recommendations with sufficient detail for rationale

Provides a discussion highlighting the recommendations, but lacks sufficient detail for rationale

Does not provide a discussion highlighting the recommendations

30

Conclusions Meets “Proficient” criteria, and conclusions are substantiated with specific and relevant research

Draws informed conclusions that are justified with evidence

Draws logical conclusions, but does not defend with evidence

Does not draw logical conclusions

30

Articulation of Response

Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to- read format

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

Earned Total 100%