IST AS4

Using Social Blade and other online resources, compare and contrast two influential influencers. You choose two platforms.

· What are they selling?

· What is their mission/goal?

· What is the total count of their video views?

· How much money do they make from their Youtube videos?

· Daily?

· Monthly?

· Yearly?

· How many subscribers do each have?

· Do they partner with brands to advertise merch?

· How many subscribers do they average in a day?

· What are their monthly views?

· What are their monthly subscriptions?

· How often do they post?

· Days per Week

· Monthly

· Yearly

· What age is their target audience?

· What gender is their target audience?

· What type of lifestyle does their target audience have?

Once you’ve completed the first part of the assignment, please answer these questions.

· Does knowing this information about influencers a company make a decision on which influencer to sponsor or have promote their products?

· What would impact a company’s decision to have an influencer promote its products?

· Do you think "Cancel Culture" plays into the rise and fall of influencers? Why or Why not?

REQUIREMENTS: You will produce a detailed report of several pages answering these questions and citing your sources.