2

3 Professional Services: To be the professional partner of choice.

4 Maintenance Contracts: To be viewed as the top technology resource in the western region.

3.1 Professional Service: Acquire 2 new consulting clients $10,000+ per month.

4.1 Maintenance Contracts: Acquire an average of 5 new maintenance contracts per month

4.2 Licensing: Acquire 1,500 total licenses by the end of the year. 4.3 Maintain 85% of our current customers.

Acme Corporation Strategic Summary Plan Executive Summary - Strategic Plan 2014-2016

IMS645 Acme Company Strategic Summary Plan Foundation Strategic Objectives and Organization Goals Key Performance Indicators

Our Mission Financial How we measure success

The mission of Acme Corporation Technology is to create technology solutions for forward-thinking organizations

Our Core Values

1 Revenue Growth: Grow our revenue by 30% each year 1.1 KPI - Generate sales of $1.5 million by the end of the year.

2 Productivity Improvement: Maintain a 20% Net Profit Margin each year 2.1 Maintain profitability with a budget allocation of 50% for business re- investment for product development.

Measure Target $ in sales $1,500,000 $ per billable hour. $220 # of new consulting clients 0

1. Purpose & Growth - our foundation is built on our

2.2 Increase average billable hour factor. (Source: Time-tracking Program) avg monthly # of new maintenance 0 contracts

purpose and provides a place for our team's passion 2. Client Focus - a razor-sharp focus on our customer's

growth is essential and the only way to succeed. 3. Integrity - to have honesty and respect for all

individuals. 4. Leadership - to empower and inspire entrepreneurial

leaders. 5. Professionalism - to be professional in our actions to

our clients, partners and each other. 6. Excellence - to continually pursue knowledge and

learn. 7. Community Service - to effectively help organizations

to make an impact. 8. Fun - to have enjoyment and fulfillment in our work

Customer

% increase in customer base annually 85%

Vision

What our Organization will look like

To be known as the technology experts and resource center for small to medium-sized organizations.

This is where you type your description.

Internal/Operational

Competitive Advantages

What we do best

1. Reoccurring revenue that is scalable 2. Assets and software products in place outside our

services 3. Innovative in marrying business process with

technology 4. Business Network - domestic and international 5. Patented Intellectual Property - interactive, integrated

5 Innovation/Product Development: Continue to develop technology innovation. 5.1 Launch integration with 2 other applications.

6 Overall Operations: Develop and maintain an infrastructure that allows for a virtual office and efficient overhead. 6.1 Set up computers to be accessed from any destination. 6.2 Define all procedures and process in writing in order to support projected growth. 6.3 Blogs & Newsletters: Consistently timely relevant thought leadership that is developed, published and preserved.

Implementation

How we make strategy a habit

Appoint a strategic plan manager Hold people accountable (now that they are able)

web-based

Organization-Wide Strategies

How we will get there

Organization-Wide Focus: 2013 - Lay the foundation for the organization. 2014 - Execute a market penetration strategy to increase top line. 2015 - Standardization of all processes. 2016 - Develop the infrastructure to prepare for growth.

7 Training: Actively help our team to develop and grow professional and personally by supporting a flexible work life, providing intellectually engaging work, and fair compensation. 7.1 Train sales people in best practices 7.2 Develop better communication and presentation skills to increase ability to work with and assist clients.

People and Learning 8 Community Involvement: Develop and implement a corporate giving strategy that is in line with our competitive advantages. 8.1 Manage the selection, contribution and customer communication of nonprofit donations. Target is 15% of revenue.

9 Long Term Strategic Objective (No assignment, far reaching and broad based, 3-5 years out) [**Sample Goal Cascading**] 9.1 Organizational Goal (Corporate-wide,

generally not assigned, 18-24 months) [**Sample Goal Cascading**]

9.2 Put in place an incentive compensation plan Coach for achievement

9.3 Empower managers 9.4 Hold effective strategy meetings - first Mondays 9.5 Hold annual retreat - second week in December