IS525 INFO STRATEGIC PLANNING

STRATEGIC PLAN 1

STRATEGIC PLAN 5

Strategic Plan

Teresa Johnston

Grantham University

Strategic Plan

PART 1

Executive summary

The creation of a strategic for Terrie’s Salon company would be based on the ability of the company to have clearly defined goals. The company has clearly defined goals that play an important part in guiding its general process that is focused on giving out a positive outcome. it would contain a brief overview of the organizations guiding principles and mission statements, marketing goals, SWOT analysis, financial plan, product service development and overall assessment and review. This is a precise practice e that highlights the operational future of the company together with the beneficial measures that needs to be observed by the company.

Company

I. Terries Hair Salon company is a company that specializes in the provision of salon services.

II. The company focuses on operating within the American market by offering the best services in the industry.

III. The company is fully focused on expending in the marketing and providing quality services that meets up the expectations of the market.

Market research

I. Most of the market of the company are clients in both urban and rural settings within the country

II. The competition of the company comes from various companies dealing with the sector.

III. The market that the company operates within is still developing making it a precise choice as it offers reliable options that are perfect to adopt by

IV. The market of the company is still growing giving the company the opportunity to provide better services into the market that suits its need which is clearly productive for it.

Measurable marketing goals

I. The consumer climate is accommodating, and the company operates in a fragile environment that needs to be carefully understood.

II. The market share of the company is wide based on the unique products that the company offers

III. It has minimal distribution channels that makes it precise for the company to be fully operational within the market in the expected way

IV. The company does not diversify, and it focuses on the specific service and product that it offers to the market

V. The goals of the company are attainable which is the driving factor behind it focusing on positive ideals that are likely to impact its growth in a positive manner that is fully productive.

SWOT

Strength

I. The strength that the company enjoys is the production of superior and quality salon services that offers an appeal to the market.

II. The service that the company offers to the market is cheap enabling it to be highly productive and effective increasing its ability to be fully productive and effective.

III. The productivity level of the company is high within the industry that it operates within

Weakness

I. The weakness of the company is consistency which is a key factor that affects the ability to remain dominant

II. The other weakness is the inability of the company of the company to fully abide to the marketing tides.

Opportunities

I. The market that the company operates in is still growing enabling the company to remain fully diversified and effective.

II. The company has a positive image on the market that enables to sale its products in the market in the most effective way

III. The market is interested in learning more about the product providing an opportunity for expansion by the company within the competitive market.

Threats

I. The market is highly dynamic meaning that increased innovation is key for the company

II. New entrants provide competition to the company.

III. The competitors present a threat to the daily operations of the company

Financial plan

I. The company gets most of its capital from the profits and loans

II. The budget allocation is based in the previous market performance within the market.

III. The profitability levels of the company continue to grow giving the company the opportunity to fully expand in the market.

Service development

I. The pricing of the service would be based on services needed by the customer and that it provides.

II. The services are determines the pricing.

III. The use of monthly subscriptions would be widely utilized to facilitate effective service delivery that has proven to be productive for the company (Kaplan & Norton, 2016).

Marketing plan

I. The company is fully focused on the creation of an effective strategy that is fully effective and productive

II. The company applies the marketing mix that is a practice that facilitates the company to have a precise way forward that is focused on the increase of productivity in a positive way that is highly productive and effective.

III. Having public relations practices enables the company to fully expand and remain effective within the current competitive framework that it operates in in the market.

IV. It utilizes advertisement to ensure that the product is widely known with the market

V. The use of social media marketing is also common by the company.

PART 2

Disaster Recovery Plan

Internal Recovery Strategy

The creation of an IT disaster recovery plan would be applied in this case based on the services that the company provides to the market. The company would have the internal recovery strategies that are fully focused on the uniqueness of the product that is being offered by the company to the market (Snedaker, 2017). The hardware alternate would be configured to sun the similar software and hardware applications when they are need. This is operating in the assumption that the data is backed up.

Vendor Supported Recovery Strategies

Having the vendor supported recovery strategy is a practice that the company would apply in this is case. The vendor provides the hot sites that are needed for the IT disaster recovery. This precise measure is fully focused on the company interest within the market.

Data backup

Having a data backup plan is the precise ideal that the company would have in place in this respective case. This is because the practice is fully focused on the development of actualized plans. Large amounts of data and files would have to be backed up to avoid any form of loss in case the system is handled. This is because the company may have private client information that has to be safeguarded (Snedaker, 2017). The backup forms an integral part of the business continuity plan which is an effective aspect that focus on the long term benefits of the process. The selection and implementation of the perfect software and hardware backup is the precise ideal that need to be applied in this specified case. This is based on the uniqueness of the product and its ability to remain fully effective within the market framework that I precisely ideal.

References

Snedaker, S. (2017). Business continuity & disaster recovery for IT professionals. Burlington, MA: Syngress.

Kaplan, R. S., & Norton, D. P. (2016). The Balanced Scorecard: Translating Strategy into Action. Boston: Harvard Business Review Press.