Internet of things (IoT) is one of the major research and latest area of telecommunication. IoT has seen its transformation from tagged objects to things interconnections, and from things interconnections to social object. It aims to convert physical world into a digital world. IoT is a combination of physical objects, controllers, sensors, actuators, and internet. The vision 2030 of Kingdom of Saudi Arabia urged the use of latest technology (IoT) in business. Therefore, organizations are expected to adopt IoT in near future. The success of any technology depends on the perception of the users. But, most of the existing literature focuses on the technology, implementation of IoT, improving the use of IoT. A very less literature is available on the perception of user regarding IoT. Therefore, this study will find the perception of IoT users of KSA using the quantitative research approach and survey research design. The questions will be designed from the IoT user perception model. The participants will be selected randomly and the collected data will be analyzed by SPSS.
Statement of the Problem
Kingdom of Saudi Arabia (KSA) vision 2030 has set standards for future of business and technology. KSA has decided to invest in the promising sectors and will link business innovation with technology. Novel technologies will be incorporated in digital economy. Internet of things (IoT) is one of the latest technologies of telecommunication and KSA aims to adopt this technology. It has been anticipated that 90% of the organizations will adopt IoT. A lot of research has been already done in the world regarding the IoT and its application in business. However, most of the literature concerns about the technology, implementation of IoT, improving the use of IoT. But, there is small literature available on the end user of the IoT in the world and no such research has been done in KSA (according to best of my knowledge). For IoT to be successful in KSA, the perception of users of IoT in KSA should be explored so that its acceptance could be anticipated.
Purpose of the Study
The purpose of this study is to find the perception of KSA users regarding the IoT. The study will identify the perception based on IoT user perception model that has 33 factors. These 33 factors cover all possible domains of human perception. The findings will enrich the literature in describing the perception of users. These findings can be used in future research for increasing the users of IoT in KSA. Moreover, the producers of IoT can then improve their IoT systems that meet the demands and expectations of KSA and clarify the queries of the users.
Research Model :
1) Perceived ease of use
2) Perceived compatibility
3) Perceived performance expectancy
4) Perceived privacy risk
5) Perceived loyalty towards IoT
6) Perceived satisfaction
7) Perceived value
a) Perceived usage experience value (perceived emotional & Quality performance value)
b) Perceived Quality-performance dimension
c) Perceived Emotional dimension
d) Perceived Cost-benefit dimension
e) Perceived Social value
8) Perceived Habit & Value
1. Perceived ease of use
2. Perceived compatibility
3. Perceived performance expectancy
4. Perceived loyalty towards IoT
5. Perceived satisfaction
6. Perceived value
a. Perceived usage experience value (perceived emotional & Quality performance value)
b. Perceived Quality-performance dimension
c. Perceived Emotional dimension
d. Perceived Cost-benefit dimension
e. Perceived Social value
7. Perceived Habit & Value
Perceived Habit
Perceived loyalty towards IoT
H1
H2
H3
H4
H6
H0
H1: Perceived ease of use of IoT has a positive impact on Satisfaction towards IoT services.
H2: Perceived compatibility of IoT has a positive impact on Satisfaction towards IoT services.
H3: Perceived performance expectancy of IoT has a positive impact on Satisfaction towards IoT services.
H4.1: Perceived Quality-performance dimension of IoT has a positive impact on Satisfaction towards IoT services.
H4.2: Perceived Emotional dimension of IoT has a positive impact on Satisfaction towards IoT services.
H4.3: Perceived Cost-benefit dimension of IoT has a positive impact on Satisfaction towards IoT services.
H4.4: Perceived Social value of IoT has a positive impact on Satisfaction towards IoT services.
H5 perceived Satisfaction of IoT has a positive impact on affect loyality towards IoT
H6 perceived Habit using IoT IoT has a positive impact on affect loyality towards IoT
Research Question/Hypothesis
The purpose of this study can be achieved by answering the following research question:
What is the perception of KSA users regarding Internet of things?
Hypothesis:
KSA users have positive perception about the IoT.
Literature Review
Technology is a basic block of development. According to vision 2030, Kingdom of Saudi Arabia (KSA) has decided to invest in the promising sectors. It will link business innovation with technology. Novel technologies will be incorporated in digital economy. The investment in technology will be helpful in transferring knowledge, and will build the nation in variety of fields such as business, industry, education, manufacturing etc. It has also promised a private public partnership for development of telecommunication and information technology. Internet of things (IoT) is one of the latest technologies of telecommunication (Hoffman & Novak, 2016). The sensors, actuators, tags, electronic devices, etc. interact with each other in IoT (AlHogail, 2018; Economides, 2017; Perera et al., 2016). It aims to revolutionize all fields of life such as domestic life, business, environment, marketing, agriculture, etc. It connects people and devices anytime and anywhere (Chethan & Tejaswini, 2017)
What is Internet of Things (IoT)?
There is no proper definition of IoT. Everything that was not considered to use internet but has now started using internet is termed as IoT. For example, cars, electronic devices, house security, driving, patient surveillance, etc. It is a group of technology on which other technologies and applications can work on (Wortmann & Fluchter, 2015). According to Atzori, Iera, & Morabito (2016), IoT is one of the major research area of telecommunication. IoT has seen its transformation from tagged objects to things interconnections, and from things interconnections to social object. Similarly, AlHogail (2018) describes it as a collection of connected devices and objects that have unique identifier and which can communicate data/information between each other without any man or machine intervention. It consists of various technologies, services and standards.
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Role of IoT in Business and life
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Advantages and Threats associated with IoT
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Users’ perception of IoT
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Methodology
In this study, quantitative approach will be used to analyze the research question. The aim of this study is just to find the perception of KSA users regarding the IoT. It will not explain the reason of that behavior. Quantitative research approach is most suitable for this kind of research questions (Daniel, 2016; Williams, 2007).
Research Design
The research design will utilize surveys that will be distributed to the users of IoT or the potential users of IoT. Surveys are best instrument to measure the perception of individuals (Moore, 2016). The variables will be taken from the IoT user perception model that has 33 factors or parameters to measure the perception of an individual.
Sampling
The users of IoT will be selected for administration of surveys. Moreover, if required the potential users of KSA of IoT will also be included in the sample. Sample will be selected on random basis and there will be no distinction between the gender, age group etc.
Instrumentation
The instrument of data collection will be a questionnaire developed from the IoT user perception model. The participants will answer on Likert’s scale of 1-5. Where 1 will mean strong disagree and 5 will mean strongly agree.
Data Collection and Analysis Procedures
The data will be collected from surveys on Likert’s scale. A pilot test will be conducted to confirm the uniformity i.e. meanings of question and readability of questions. The participants will be given letter of consent before filling the questionnaire. The privacy of the participants will be protected and the information of participants will not be used for any other purpose. The collected data will be uploaded on computer and SPSS will be used to analyze the collected data.
Discussion
The study will be very useful in finding the perception of users of KSA. The results can be utilized for further research in improving the application of IoT in KSA. These findings can be used in future research for increasing the users of IoT in KSA. Moreover, the producers of IoT can then improve their IoT systems that meet the demands and expectations of KSA and clarify the queries of the users.
References
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Perceived satisfaction
Perceived ease of use
Perceived compatibility
Perceived performance expectancy
Perceived values
Perceived Quality-performance dimension
Perceived Emotional dimension
Perceived Cost-benefit dimension
Perceived Social value
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IoTprop10-2-20192.docx
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