Case Study F

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InvestomaticDCFAnalysis.V2.xlsx

Base Project Financials

Innovative Investing Corporation: Capital Budgeting
DCF Analysis for the Investomatic Project - Baseline Assumption
Project Financial Projections
2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034 Pricing Model
Revenue $ Per User GR 11,250 14,125 17,763 22,371 28,219 31,040 34,145 37,559 41,315 45,446 $5 per month - basic access, free trades
Basic Users $ 5.00 20% 5,000 6,000 7,200 8,640 10,368 11,405 12,545 13,800 15,180 16,698 $25 per month - AI-assisted trading
Premium (AI-assisted) Users $ 25.00 30% 6,250 8,125 10,563 13,731 17,851 19,636 21,599 23,759 26,135 28,749
Revenue Growth 10% NA 25.6% 25.8% 25.9% 26.1% 10.0% 10.0% 10.0% 10.0% 10.0% User Targets
Cost of Revenue 40% 4,500 5,650 7,105 8,949 11,287 12,416 13,658 15,024 16,526 18,179 1,000,000 basic access users in 2025
Gross Margin 6,750 8,475 10,658 13,423 16,931 18,624 20,487 22,535 24,789 27,268 250,000 AI-assisted users in 2025
Operating Expenses
Research and Development 5% 1,575 1,654 1,736 1,823 1,914 2,010 2,111 2,216 2,327 2,443 15% growth rate for basic users the first 5 years
Technology and 3rd Party Services 12% 1,350 1,695 2,132 2,685 3,386 3,725 4,097 4,507 4,958 5,454 30% growth rate for premium users for the first 5 years
Depreciation 370 420 473 528 586 646 710 777 847 921 10% growth rate for both thereafter
Total Operating Expenses 0 3,295 3,769 4,340 5,035 5,886 6,381 6,918 7,500 8,132 8,818 3% terminal value growth rate
Selling, General & Administrative 15% 1,500 4,500 5,175 5,951 6,844 7,871 9,051 10,409 11,970 13,766 15,830
Total Direct Expenses 1,500 7,795 8,944 10,292 11,879 13,757 15,432 17,327 19,470 21,898 24,649 Cost of Revenue
40% of revenue throughout the project period
Operating Profit (1,500) (1,045) (469) 366 1,543 3,174 3,192 3,160 3,065 2,891 2,619
Operating Profit/Sales (0.093) (0.033) 0.021 0.069 0.112 0.103 0.093 0.082 0.070 0.058 Operating Expenses
SG&A/Sales 0.400 0.366 0.335 0.306 0.279 0.292 0.305 0.319 0.333 0.348 R&D: 14% of revenue in 2025
R&D: 5% YOY growth rate thereafter
Capital Expenditures 2,500 1,200 500 525 551 579 608 638 670 704 739 Tech and 3rd Party Svcs: 12% of revenue
Growth in capex -52.0% -58.3% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%
Selling, General & Administrative
Net Working Capital Accounts 2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034 40% of revenue in 2025
Cash 500 175 184 193 203 213 223 235 246 259 271 15% YOY growth rate thereafter
Accounts Receivable 250 275 303 333 366 403 443 487 536 589
Accounts Payable 317 484 593 640 692 747 807 871 941 1016
500 108 -25 -98 -105 -113 -121 -129 -138 -146 -155
(392) (133) (73) (8) (8) (8) (8) (9) (9) (9)
NPV Analysis
Free Cash Flows 2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034
EBIT(1-t) (900) (627) (281) 219 926 1,905 1,915 1,896 1,839 1,735 1,571
plus depreciation 370 420 473 528 586 646 710 777 847 921
less DNWC 392 133 73 8 8 8 8 9 9 9
less capital expenditures (1,200) (500) (525) (551) (579) (608) (638) (670) (704) (739)
Free Cash Flow (900) (1,065) (229) 240 910 1,919 1,962 1,976 1,955 1,887 1,763
Terminal value 3.00% 30,262
(900) (1,065) (229) 240 910 1,919 1,962 1,976 1,955 1,887 32,025
Initial Outlays
Capital Expenditures (2,500)
Discount factor 9.00% (3,400) (1,065) (229) 240 910 1,919 1,962 1,976 1,955 1,887 32,025
Net Present Value $15,136
IRR Analysis
2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034
Cash Flows (3,400) (1,065) (229) 240 910 1,919 1,962 1,976 1,955 1,887 32,025
IRR 30.2%
Payback Analysis
2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034
Cash flows (3,400) (1,065) (229) 240 910 1,919 1,962 1,976 1,955 1,887 32,025
Cumulative cash flow (3,400) (4,465) (4,693) (4,454) (3,544) (1,625) 337 2,313 4,268 6,155 38,180
Payback period 5.83

Live Model

Innovative Investing Corporation: Capital Budgeting
DCF Analysis for the Investomatic Project - Live Model for Student Analysis
Project Financial Projections Note: Adjustments can be made to the model via the yellow cells ONLY
2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034 Pricing Model
Revenue $ Per User GR 11,250 14,125 17,763 22,371 28,219 31,040 34,145 37,559 41,315 45,446 $ per month for basic access can be adjusted in cell C7
Basic Users $ 5.00 20% 5,000 6,000 7,200 8,640 10,368 11,405 12,545 13,800 15,180 16,698 $ per month for premium access can be adjusted in cell C8
Premium (AI-assisted) Users $ 25.00 30% 6,250 8,125 10,563 13,731 17,851 19,636 21,599 23,759 26,135 28,749
Revenue Growth 10% NA 25.6% 25.8% 25.9% 26.1% 10.0% 10.0% 10.0% 10.0% 10.0% User Targets
Cost of Revenue 40% 4,500 5,650 7,105 8,949 11,287 12,416 13,658 15,024 16,526 18,179 1,000,000 basic access users in 2025 (cannot be altered)
Gross Margin 6,750 8,475 10,658 13,423 16,931 18,624 20,487 22,535 24,789 27,268 250,000 AI-assisted users in 2025 (cannot be altered)
Operating Expenses
Research and Development 5% 1,575 1,654 1,736 1,823 1,914 2,010 2,111 2,216 2,327 2,443 Growth rate % for basic users in the first 5 years can be altered in cell D7
Technology and 3rd Party Services 12% 1,350 1,695 2,132 2,685 3,386 3,725 4,097 4,507 4,958 5,454 Growth rate % for basic users in the first 5 years can be altered in cell D8
Depreciation 370 420 473 528 586 646 710 777 847 921 Growth rate for both in 2030 and beyond can be altered in cell D9
Total Operating Expenses 0 3,295 3,769 4,340 5,035 5,886 6,381 6,918 7,500 8,132 8,818 Terminal value growth rate can be altered in cell C47
Selling, General & Administrative 15% 1,500 4,500 5,175 5,951 6,844 7,871 9,051 10,409 11,970 13,766 15,830
Total Direct Expenses 1,500 7,795 8,944 10,292 11,879 13,757 15,432 17,327 19,470 21,898 24,649 Cost of Revenue
Cost of revenue % can be altered in cell D17
Operating Profit (1,500) (1,045) (469) 366 1,543 3,174 3,192 3,160 3,065 2,891 2,619
Operating Profit/Sales (0.093) (0.033) 0.021 0.069 0.112 0.103 0.093 0.082 0.070 0.058 Operating Expenses
SG&A/Sales 0.400 0.366 0.335 0.306 0.279 0.292 0.305 0.319 0.333 0.348 R&D: 14% of revenue in 2025 (Cannot be altered)
R&D growth rate for 2026 and beyond can be altered in cell D13
Capital Expenditures 2,500 1,200 500 525 551 579 608 638 670 704 739 Tech and 3rd Party Svcs % of revenue can be altered in cell D14
Growth in capex -52.0% -58.3% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%
Selling, General & Administrative
Net Working Capital Accounts 2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034 40% of revenue in 2025
Cash 500 175 184 193 203 213 223 235 246 259 271 SG&A YOY growth rate for 2026 and beyond can be altered in cell D17
Accounts Receivable 250 275 303 333 366 403 443 487 536 589
Accounts Payable 317 484 593 640 692 747 807 871 941 1016
500 108 -25 -98 -105 -113 -121 -129 -138 -146 -155
(392) (133) (73) (8) (8) (8) (8) (9) (9) (9)
NPV Analysis
Free Cash Flows 2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034
EBIT(1-t) (900) (627) (281) 219 926 1,905 1,915 1,896 1,839 1,735 1,571
plus depreciation 370 420 473 528 586 646 710 777 847 921
less DNWC 392 133 73 8 8 8 8 9 9 9
less capital expenditures (1,200) (500) (525) (551) (579) (608) (638) (670) (704) (739)
Free Cash Flow (900) (1,065) (229) 240 910 1,919 1,962 1,976 1,955 1,887 1,763
Terminal value 3.00% 30,262
(900) (1,065) (229) 240 910 1,919 1,962 1,976 1,955 1,887 32,025
Initial Outlays
Capital Expenditures (2,500)
Discount factor 9.00% (3,400) (1,065) (229) 240 910 1,919 1,962 1,976 1,955 1,887 32,025
Net Present Value $15,136
IRR Analysis
2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034
Cash Flows (3,400) (1,065) (229) 240 910 1,919 1,962 1,976 1,955 1,887 32,025
IRR 30.2%
Payback Analysis
2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034
Cash flows (3,400) (1,065) (229) 240 910 1,919 1,962 1,976 1,955 1,887 32,025
Cumulative cash flow (3,400) (4,465) (4,693) (4,454) (3,544) (1,625) 337 2,313 4,268 6,155 38,180
Payback period 5.83