Team marketing plan
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IntrotoMarketingTeamFinalAssignment1.docx
Into to Marketing Final Assignment
Working in small groups you are required to develop an online marketing plan for your product. It will be due April 1, 2018.
The plan must be developed using report format covering all areas of the criteria.
Your report 15-20 Double spaced in length and should contain the following sections:
1. Company Introduction
2. Online Marketing Strategy (Macro and Micro Environment Scan)
a. Customer Persona
b. Competition Analysis
c. 4 P’s Breakdown (Place, Price, Product, Promotions)
3. Marketing Objectives (2-3 objectives will do)
4. Strategy & Tactics (How will you achieve these and which channels would you use)
5. Measurement & Evaluation Plan (How will you measure the success of your campaign)
6. Conclusion & Recommendations
Resources: Your textbook has a chapter dedicated to each of the above topics. Each section of your report must display understanding of core concepts from these chapters. Additionally, you can find previously completed sample plans added to Moodle.
Length: Your final report should be between 15-20 pages double spaced. This does not include your appendix. Your appendix should be used to show additional and supplementary information about your report – this can be of infinite length.
Grading: A detailed grading criteria can be found below on page 2.
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Criteria |
Requirements |
Scoring |
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Research |
· Effectively addresses the diverse nature of the target market. · Covers the target market in detail (demographic, geographic, psychographic, and behavioral). · Provide a clear understanding of the online channels your competition is currently using · Sourcing out of real suppliers
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9 – 10 = Superior 7 – 8 = Very Good 5 – 6 = Satisfactory 3 – 4 = Unsatisfactory 1 – 2 = Unacceptable |
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Strategy & Tactics |
· Outline a strategy that provides a good launch for your product · Provide attainable objectives · Outlining and describing executable tactics to achieve your objectives
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9 – 10 = Superior 7 – 8 = Very Good 5 – 6 = Satisfactory 3 – 4 = Unsatisfactory 1 – 2 = Unacceptable |
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Measurement & Evaluation |
· Describe what you would evaluate, how, why, and what is expected. · Explain why you chose certain metrics · How will you know if your plan is working? |
9 – 10 = Superior 7 – 8 = Very Good 5 – 6 = Satisfactory 3 – 4 = Unsatisfactory 1 – 2 = Unacceptable |
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Overall Quality of the Plan |
· Professional in appearance and delivery, engaging, and convincing. · Unique, highlighting individual approach to provide distinction from the other agencies. · Is 15-20 pages in length.
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9 – 10 = Superior 7 – 8 = Very Good 5 – 6 = Satisfactory 3 – 4 = Unsatisfactory 1 – 2 = Unacceptable |
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Total |
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40 points |
