research

Introduction

Background

Because of the latest scientific and technological invents, the world has been changing and this change is quite rapid. Mobile phones, smart screens, internet, video games, social media, and other such stuff is way too popular and common part of societies these days. Majority of youngsters have been noticed spending a huge part of their daily routine on Facebook, Twitter, Instagram, and other such apps. Digital media, such as computers, the Internet, video games, and mobile phones have successfully substituted many social activities and they hold a central place in the lives of people these days, especially the youngsters.

These days, many children become introvert and anti-social because they like playing the video game, using social media, and watching videos on their gadgets more than talking to real people (Yasser, 2016). Electronic devices have been replacing real-life communication at high speed. This is highly problematic because youngsters of this generation are hardly learning socialization skills like helping each other, listening to each other, talking about problems, patience, tolerance, etc. The rates of depression, anxiety and stress are also increasing in youngsters because they hardly go out and enjoy social interactions because of their indoor activities.

Exposing kids and youth to media (television and advertisements, etc.) is one of the most controversial topics to debate on these days. A lot of research is being done on whether young children should be allowed to watch the content being displayed on television and social media or not. Some of the researchers argue that exposure to the station may cause problems for the children's mental growth since they learn a lot of things from them which they should never learn at a very young age. When youngsters watch videos and other such staff having content related to violence, they become excited and curious and try to imitate the behaviors and acts with their friends. They think that it is cool to be aggressive because, in movies, they see that fighting is a heroic deed. In no time, the aggression becomes a part of their personality and behavior (Priyanka, 2006).

Both the parents as well as the children do not realize that the effects of such content can be both positive as well as negative and not only positive. Many parents themselves keep their kids busy by making them watch television for hours and never realize that the knowledge they are consuming can be harmful as well. According to Ronaldo (2016), there are many parents who themselves keep their kids busy with electronic gadgets and video games, so they do not disturb them. However, researchers and scientist claim that the content which is shown in video games, advertisements, and in different types of videos on the internet is dangerous for the mental, social, and physical life of youngsters.

Adolescence is the stage that comes between childhood and adulthood, and it is the very stage where the mind grows, and the person does the most of the learning about everything. Previously, children learned only from their parents, relatives, friends, and teachers about how to live, what they have to do in the future, and every other aspect of life. But these days they are more connected to the people on the internet and television than the people who are a part of their real lives. They learn certain behaviors and expressions through media, and it is perceived as a normal behavior these days. Use of media and more so playing video games affects children physical health, social life and cognitive. Moreover, due to overuse of internet and video games, issues like obesity and eyesight weakness can also arise. In real-world situations, such children lack socio-emotional skills because their exposure to video games and internet teaches them to be rebellious, aggrieve and many kinds of bad manners are acquired by the (Manuel et al., 2018).

Purpose

The primary purpose behind conducting this study is to analyze all kinds of effects of advertisements on youth. Since the youth, these days is very much addicted to social media, a lot of changes in their behaviors and habits are being noticed which were never present in the youth of previous generations when there was no internet, and commercial world was not very much active. This was the main problem that has made the researcher conduct this study.

Parents never realize that exposure to social media and the advertisements can affect the minds of their kids very much negatively. They get to learn about certain things which they would have never discovered otherwise like sex, violence, and crime. On television, they no doubt watch good programs and parents easily control what shows they should wait and what they should not, but they can never control the commercials and advertisements which keep on coming during breaks.

Individual games are also advertised through social media and youth spend plenty of time on them. This can have severe effects on them. Research indicates that young children who spend much time on shooting games are more violent than those who do not. A lot of different cases have been seen in the past where teenagers who are addicted to shooting games and buying guns have ended up shooting people and killing them for real.

Research Question

The study aims at answering the following questions:

What are the effects of video on children’s behaviors?

Which video content contributes to aggressive behavior in children and which gender is the most affected?

Research Gap

A lot of research has been done on what kinds of impacts youngsters get due to overuse of the internet and exposure to video games. However, there is a need of more specific research so that people can know what kinds of content available on media and social media is highly dangerous and which type of exposure can act as beneficial for them. Therefore, researchers must spend more time and effort to work on this issue so parents and youngsters can differentiate between dangerous and useful stuff.

References

Kamini, C., & Priyanka. G. (2016). Impacts of media violence on children’s aggressive behavior. Indian journal of research, 5(6) 241-244

Manuel, S. Chacon C.R.Ubago. J., &Zurita.O.F (2018). An explanatory model for the relationship between motivation in sport, victimization, and video game use in schoolchildren: international research and public health journal.

Tumbokon, Ronaldo. (October 6, 2018) Positive and negative effects of Video Games.

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