Introduction to Hospitality Unit VI

Jantell

IntroductiontoHospitslityUnitVIChapter13.pdf

Home >Human Resource Management homework help >Introduction to Hospitality Unit VI

Special Events

Chapter 13

John R. Walker

Introduction to Hospitality, 6e and

Introduction to Hospitality Management, 4e

Introduction to Hospitality, 6e and Introduction to

Hospitality Management, 4e - Walker

What Event Planners Do

• Event planning is a general term that refers to a career path in the growing field of special events

• Its forecast includes a growing demand for current and future employment opportunities

• The title event planner was first introduced at hotels and convention centers

Introduction to Hospitality, 6e and Introduction to

Hospitality Management, 4e - Walker

What Event Planners Do

• Person responsible for planning the event from start to finish

– Setting the date and location

– Advertising the event

– Providing refreshments

– Arranging catering, speakers, or entertainment

• There is variety of skills needed to be an effective planner

Introduction to Hospitality, 6e and Introduction to

Hospitality Management, 4e - Walker

Event Management

• Requires vision and leader-manager skills

• Key result areas:

– Marketing

– Financial

– Operational

– Legal

• To gain business, event managers prepare a

proposal for the client’s approval and contract

signature

Introduction to Hospitality, 6e and Introduction to

Hospitality Management, 4e - Walker

Event Management

• Sponsorships are important in event management

• Sponsors provide money or in-kind contributions

and in return receive recognition including use or

display of their logo’s

• Sponsors expect something in return for their

financial contribution

Introduction to Hospitality, 6e and Introduction to

Hospitality Management, 4e - Walker

Event Management

• Events can be costly

– In addition to advertising, there is a location charge, security costs, labor costs, and production costs

– Usually, the event manager has a good estimate of the number of ticket sales expected

Introduction to Hospitality, 6e and Introduction to

Hospitality Management, 4e - Walker

Event Management

• Event management also takes place at

convention centers and hotels, where event

managers handle all the arrangements after the

sales manager has completed the contract

• The booking manager is critical to the success of

the event by booking the correct space and

working with the organizers to help them save

money by allocating only the space really

needed

Introduction to Hospitality, 6e and Introduction to

Hospitality Management, 4e - Walker

The Event Planning Process Figure13-1

Introduction to Hospitality, 6e and Introduction to

Hospitality Management, 4e - Walker

Event Planning

• The first stage of event planning is the research stage and should answer the following questions: – Why should a special event be held?

– Who should hold it?

– Where should it be held?

– What should be the focus of the event?

– What outcomes are expected?

• Second stage: – Design:

• Allows freedom in creativity and the implementation of new ideas that support the objectives of the special event

Introduction to Hospitality, 6e and Introduction to

Hospitality Management, 4e - Walker

Event Planning

• Third Stage:

– Planning: • Determine budget

• Selection of event site

• Selection of accommodations

• Travel arrangements

• Negotiate contracts

• Arrange catering

• Arrange entertainment, speaker, music

• Audiovisual needs

• Create marketing plan

• Prepare invitations and event packets

Introduction to Hospitality, 6e and Introduction to

Hospitality Management, 4e - Walker

Event Planning

• Coordination:

– This may be a stressful time due to unforeseen

problems occurring, or it may be a truly rewarding

time with a flawless execution

– Involves decision-making skills and abilities as the

event progresses

• Evaluation:

– Should take place during each of the stages of the

event planning process, and is a final step that can

measure the success of the event in meeting the

goals and objectives

Introduction to Hospitality, 6e and Introduction to

Hospitality Management, 4e - Walker

Challenges and Tools for

Event Planners and Managers

• Time management

• Financial management

• Technology

• Effective human resource management

Introduction to Hospitality, 6e and Introduction to

Hospitality Management, 4e - Walker

Classifications of Special Events

• Corporate events:

– Annual meetings, sales meetings, new product

launches, training meetings and workshops,

management meetings, press meetings, incentive

meetings, and awards ceremonies

– Continues to lead the event business industry

• Association Events:

– Range from a monthly luncheon to a yearly

convention

– Planned 2–5 years in advance

– Destination is the determining factor

Introduction to Hospitality, 6e and Introduction to

Hospitality Management, 4e - Walker

Classifications of Special Events

• Charity balls and fundraising events:

– Unique opportunity for the event manager to

work with the particular group or charity

– Normally, a theme is chosen for the event

Introduction to Hospitality, 6e and Introduction to

Hospitality Management, 4e - Walker

Classifications of Special Events

• Social Functions:

– Weddings, engagement parties, and holiday

functions

– Planners or managers work on a broad variety of

events

– SMERF (social, military, educational, religious, and

fraternal organizations) is a category of

organizations that fall into the social events