Introductionandrequirement.docx

Teams (4 - 6 people per team) will be assembled to work together on a project throughout the semester. Please select a product from a crowdfunding site and create a comprehensive marketing plan for the product. Teams will present their plans in class and submit a written report about the plans. The critical framework that needs to be included (but not limited to):

1.Product Descriptions

2. Core Competencies (how it plans to achieve a sustainable competitive advantage) 3. 3. Target Market

4. Competitors in the Market

5. SWOT Analysis

6. Marketing Mix

(1) Product Strategy

(2) Distribution Strategy

(3) Promotional Strategy

(4) Pricing Strategy

This is a group assignment, my part is 4 and 6(2). 1-2 page for question 4, 1 page for question 6(2).

Product link:

https://www.indiegogo.com/projects/flaus-world-s-first-eco-friendly-electric-flosser#/

You may use point forms in your report. - Double-spaced typing with 1" margins on all sides on 8 1/2 x 11" paper, Times Roman 12-point font, or equivalent is required. Properly acknowledge all material used in your report that is not your own. - Please use in-line citations and include a list of sources cited. APA format is preferred. Regarding APA format, please refer to the following site: http://researchguides.library.yorku.ca/styleguides. For information from the internet, please provide the URL and the date accessed.