INTRODUCTION TO CRITICAL THEORIES AND CONCEPTS IN THE CREATIVE AND CULTURAL INDUSTRIES (CCI)

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INTRODUCTION TO CRITICAL THEORIES AND CONCEPTS IN THE CREATIVE AND CULTURAL INDUSTRIES

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PART II

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Cultural and Creative Industries Culture Creativity Industry

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What is Culture?

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DEFINITIONS OF “ CULTURE ” 1) “distinctive way of life ” (Broad definition; Anthropological definition) - The customary habits, attitudes, ways of thinking & feeling - Characteristic of a group or a whole society

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DEFINITIONS OF “ CULTURE ” 2) The Arts and Intellectual Works "the best which has been thought and said in the world". (Matthew Arnold, Culture and Anarchy, 1869)

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DEFINITIONS OF “ CULTURE ” 3) ‘Culture is Ordinary” (Raymond Williams)

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DEFINITIONS OF “ CULTURE ” : A SYNTHESIS ‘We use the word culture in these two senses: to mean a whole way of life--the common meanings; to mean the arts and learning-the special processes of discovery and creative effort’ (Raymond Williams, 1958)

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Reflective Exercise Look at the pictures of the next two slides and compare the two universities from the perspective of different types of cultures that they represent. Apply the three definitions of culture.

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University of Cambridge University of Sheffield

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Culture is meaningful Culture is meaningful – it helps us to make sense of our own life, it informs us about others, and it encourages to us reflect upon, and then act, in the world around us .

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Culture is symbolic Culture is said to be symbolic –it refers to something other than itself, it communicates through signs, symbols and other information.

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Cultural Industries Cultural industries produce ‘symbolic’ goods and services; that is, commodities whose core value is derived from their function as carriers of meaning in the form of images, symbols, signs and sounds. e.g. Television, film, music industries, literature, newspapers, new media and so on….

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Cultural Industries Make meaning and make money… ..herein lies a tension…which we will explore.

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Reflective Exercise Can you think goods or services that you have consumed, where the meaning of these mattered to you?

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PART III

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Michelangelo (1475-1564) in his studio DEFINITIONS OF “ CREATIVITY ” The work of artists-genius Artist as male genius An isolated figure of exceptional creative powers who suffers for his art The creative process is mysterious Involves mental suffering Solitary, melancholic

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Creativity has multiple meanings The ability to: make new things or think new ideas transcend traditional ideas, rules. be original Involving imagination, especially in the production of artistic work The main goal is to not replicate, copy something, Inventiveness, innovation, originality, imagination.

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Creative industries: ‘ “those industries which have their origin in individual creativity, skill and talent which have a potential for job and wealth creation through the generation and exploitation of intellectual property" ('Creative Industries Mapping Document’, Department for Culture, Media and Sport, 2001, UK)

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Culture v Creativity {5C22544A-7EE6-4342-B048-85BDC9FD1C3A} ‘Culture’ ‘Creativity’ Social Personal Collective Individual Shared Singular Co-developed Innate Concerned with ‘meaning’ Concerned with ‘expression’ Based on tradition and history Based on originality and new-ness Implies a political dimension Often regarded as apolitical

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Cultural Industries and Creative Industries: Interchangeable terms? The concept of “cultural industries” is more related to cultural heritage and traditional forms of creation, “creative industries” includes the applied arts practices, innovations and generating profit and creation of jobs by creating intellectual property.

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Reflective Exercise Can you think of an example when you have been creative? What did that look like? Can you think of an example, when you were in involved in producing something meaningful for someone else?

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CRITICAL THEORIES AND CONCEPTS IN THE CREATIVE AND CULTURAL INDUSTRIES: Introduction marta herrero charlene 12 2021-12-09T11:10:07Z 2021-12-09T11:10:07Z

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