Develop a marketing plan for a small business (either real or fictional)

A Restaurant Business in a San Francisco

About the Business:   

We are thrilled to introduce our new restaurant located in beautiful downtown of “San Francisco” in California, US. Our restaurant might be new but the Chef’s we have cook different cuisines and fusion food which make it a unique place for everyone to choose.   

· We have the finest chefs with many award-winning titles from different countries and we are pleased to serve you the most delicious yet most unique food from our menu.   

· We serve Middle Eastern, Greek, Mexican, American and Indian which almost makes our restaurant unique here at “San Francisco”.   

· We also serve series of wines produced at well-known wineries in middle California and other house brewed alcohol including domestic and a range of non-alcoholic drinks to choose from our bar menu.   

· With a seating capacity of 150 inside and a rooftop having an additional 150 seating with Live music and a dance floor on the rooftop plus the ample parking space.   

· Various cultural events ranging from American holiday events to Indian traditional ones will take place, featuring specific cuisines at each event.  

· Our little business in a CA area will have look and feel of a family style climate, which can attract families, couples and individuals around the bend in a very much improved and nice way.   

· Our restaurant provides a formal dining experience at the premium end of the market and is the most Reasonable option. The average meal costs $10 to $20 a plate or more, depending on specialty.  

  

Marketing & PR Strategies  

· Planning a menu might be one of the first thing when we are opening a restaurant. It requires a great deal of exertion to plan and evaluate various menus before settle the entire menu and signature dishes on our business. In addition, we also need an advertisement, fliers and discount coupons to launch and encourage customers. This costs little bit more investment, but it helps in growing and advertising the business.  

· Using Email marketing and offering Birthday gifts Via Email.   

· Showing sporting events regularly, cultural and regional events occasionally. 

· Differentiating our restaurant from others in the neighborhood by the characteristics of diversity and fusion.   

Our report will cover the following:  

· Determining whether the business decision taken is right or wrong for you by conducting an assessment, developing your restaurant concept, understanding regulatory requirements, assessing market and conducting research, developing the marketing and customer plan, developing the financial plan.  

· What will be your basic requirements and supply that you need to fulfill the satisfactory service needs of your customers?  

· How you can assist and access local customers, attract customers and set an estimate for your food demand in the market.   

· What sort of licenses, authorization, compliance reports and legal documents you need to establish your business? 

· What types of strategies and procedures to implement in order to hit the projected annual revenues and cash flow from this restaurant business?